Twitter vs. Facebook vs. everything else

by hango
53 replies
I'm starting a social media campaign, but not sure where to begin and put my focus. Twitter, Facebook, Pinterest, forums, Tumblr... the list can go on forever. What gets you the most ROI? What are some good resources? After searching the forum, I couldn't find anything that addressed this.
#facebook #pinterest #social media #social media marketing #twitter
  • Profile picture of the author sanusense
    For better campaigning you should try Facebook and Twitter, Both sites have massive traffic to promote business and can get many visitors throughout the campaign.
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  • Profile picture of the author hango
    Thanks, I'm on Twitter and just set up a FB page. We'll see how it goes.
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  • Profile picture of the author Isaiah Coe
    What is your campaign for?

    Each site works better depending on what your trying to market.
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    • Profile picture of the author derricks4
      Originally Posted by Isaiah Coe View Post

      What is your campaign for?

      Each site works better depending on what your trying to market.
      ^This.

      What are you trying to market, and to who? Once we know this, then we take the proper plan of action.
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  • Profile picture of the author clg21
    I agree with some that is going for twitter and facebook. However you should also consider instagram. It is now one of the most popular social media nowadays. Promoting and marketing works if you have a lot of marketing strategies, so for me, you can try all social medias and take advantage from it since they do not require payment.
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  • Profile picture of the author hango
    Gents,

    I'm looking to get more visibility for Ultimate Niche Finder. I worked on it a little today, offering a 50% discount off UNF to anyone who follows me on Twitter or like on FB. I do not want to spend too much money. And these seem like pretty good ways to go. How could I do this on Instagram?
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    • Profile picture of the author derricks4
      Originally Posted by hango View Post

      Gents,

      I'm looking to get more visibility for Ultimate Niche Finder. I worked on it a little today, offering a 50% discount off UNF to anyone who follows me on Twitter or like on FB. I do not want to spend too much money. And these seem like pretty good ways to go. How could I do this on Instagram?
      You're already too broad... You have a speak to a SPECIFIC PERSON (or group of people), not just anybody who would buy it. You have to define who you're targeting much more narrow or you'll never make it.
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  • Profile picture of the author mmiys
    As others have already mentioned, you need to know your market. Find out where THEY hang out and then use that platform to connect with them.
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  • Profile picture of the author smileverse
    I suggest you can try several main social media platforms, facebook, twitter, linkedin, etc. After a period of operating, you will easily identify which one fits your product best and focus on about two platforms.
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  • Profile picture of the author wpseoguy
    for campaings I use only Fb and Tw. sometimes, Pinterest too, but till now doesn't have so much impact.
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  • Profile picture of the author tasneemishaque
    I don't use Facebook and Twitter for it. Facebook can unpublish your page anytime and you can loose your traffic. Therefore I will suggest you to focus on Reddit and StumbleUpon. Both of these social networks brings tons of traffic.
    I am using only these two networks.
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  • Profile picture of the author Anne0521
    It depends on your market or niche. Usually it's Twitter and Facebook but you can post videos on Youtube, images on instagram or maybe pinterest.
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  • Hi,

    It actually depends on what you are planning to market. If it has to many images then Pinterest is a very good site to promote and get good trsffic.
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  • Profile picture of the author Freelancing10
    As many have stated, having an online presence all over the internet is beneficial. If someone Google your brand name, and they find tons of content, and click through to their favorite social media, you have a higher chance of connecting with more people. You want to make your business look important! If you think it will help, just a slight bit, use it!
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  • Profile picture of the author kmanbloquet
    If you are in the sports Niche then use my social media site Home | LivinSport
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  • Profile picture of the author QuelThalas
    what is your fanpage name? we could help you by click the like button
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    • Profile picture of the author itservicebiz
      I would recommend focusing on the main ones like Twitter, Facebook, Pinterest, YouTube, etc. IMHO Facebook and Twitter are pretty much staples to grow your network. Establishing your Facebook fanpage is a good start.

      I find Pinterest the most enjoyable and if you have great images that have the potential to go viral then its golden.

      You may want to register an Onlywire account and make use of that to update your pages and for Wordpress, Tumblr, etc. if you venture down those roads. Social Signals are great for SEO and Onlywire makes updating your networks easy.

      Just my 2 cents for what its worth. All the best with your social media endeavors.
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      • Profile picture of the author hango
        Originally Posted by derricks4 View Post

        You're already too broad... You have a speak to a SPECIFIC PERSON (or group of people), not just anybody who would buy it. You have to define who you're targeting much more narrow or you'll never make it.
        Thanks derricks4, good advice. Speak to a specific person... such as an architype??? Or is that still too broad. Anyway, excellent advice. I'd rather fight a battle than a war right now.

        Originally Posted by Freelancing10 View Post

        As many have stated, having an online presence all over the internet is beneficial. If someone Google your brand name, and they find tons of content, and click through to their favorite social media, you have a higher chance of connecting with more people. You want to make your business look important! If you think it will help, just a slight bit, use it!
        Freelancing10, so do you think content marketing is more important than a social presence? And do you mean content marketing for brand rather than for SEO?

        Originally Posted by QuelThalas View Post

        what is your fanpage name? we could help you by click the like button
        facebook.com/UltimateNicheFinder --- any ideas on how to make it better? I put it up the other night and ran $20 of FB ads to get some likes and see what my CPC would be.

        Originally Posted by itservicebiz View Post

        I would recommend focusing on the main ones like Twitter, Facebook, Pinterest, YouTube, etc. IMHO Facebook and Twitter are pretty much staples to grow your network. Establishing your Facebook fanpage is a good start.

        I find Pinterest the most enjoyable and if you have great images that have the potential to go viral then its golden.

        You may want to register an Onlywire account and make use of that to update your pages and for Wordpress, Tumblr, etc. if you venture down those roads. Social Signals are great for SEO and Onlywire makes updating your networks easy.

        Just my 2 cents for what its worth. All the best with your social media endeavors.
        @ itservicebiz, OnlyWire looked cool, but I think the others have a good point in that I have to be market to a SPECIFIC type of person with QUALITY content.

        @ Everyone, SUPER HELPFUL advice. Thank you so much. I was an internet business mastery member for a while, and I didn't get anything like the responses on WF from you all. BIG THANKS TO ALL OF YOU!
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  • Profile picture of the author jattmarketer
    Hello Mr. Hango
    You should use Facebook & Twitter as they generate a massive traffic to a business website. Create a Facebook Fan Page & Twitter profile relevant to your niche start promoting them accordingly. Apart from these two Stumbleupon is the website you should try believe me it generates a huge amount of traffic to your website.
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  • Profile picture of the author rajaseeni
    good info.. Thanks
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  • Profile picture of the author justaskismall
    maybe you can try stumbleupon and reddit
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  • Profile picture of the author Riyaraj
    Banned
    [DELETED]
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  • Profile picture of the author carnal
    I think you should try to promote in as many social networking sites as possible. Don’t just try Facebook or Twitter, try more sites.

    Stumbleupon and Pinterest are pretty good too.
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  • Profile picture of the author saloni
    No doubt Facebook will give you best result but make your campaign after complete research of market what you are going to promote...
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  • Profile picture of the author hango
    Thanks, Facebook is running strong right now. I added the conversion pixel to my site and put a few dollars into the ads to see what would happen. I also used this program Wise Stamp to make a signature with Twitter Follow and Facebook Like buttons. It's easy to use. Wise stamp is a Google App that incorporates into your Gmail.
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  • Profile picture of the author bsummers
    I have all of those social media accounts above but in terms of professionalism and generating leads, LinkedIn is my choice. It's creates a win win community where professionals can share and post business related issues. That's why I like linkedIn since you get to engage with your possible prospect and really displays a sense of credibility.
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  • Profile picture of the author hango
    Anyone have thoughts on buying likes or followers to show social proof?
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  • Profile picture of the author googlespychief
    you could use fiverr or addmefast
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  • Profile picture of the author hango
    I read an article about that and the author was discussing how FB was cracking down on "fake" accounts. Apparently, people will pay for 5k likes and they'll end up with 1-2k after a few months.
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  • Profile picture of the author MelanieandMiles
    Ok, lets take a different approach to this one....

    Who is your target market? What are you promoting?

    No one on these forums can tell you what is best for you without understand who you are trying to connect with. Figure out who you are trying to connect with, what is their age, gender, income levels, are they urban, suburban, rural, etc?

    The answer to your 'what social media should I focus on?' can only be answered by understanding your target market!
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  • Profile picture of the author davehayes
    I have to say, when I first started using social media seriously over 4 years ago, I invested in Trafficformula2 and found it a godsend, shows you exactly how to set up your social media profiles so they work for you.

    Well worth the investment.
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    • Profile picture of the author hango
      $1000? Man, that is a leap of faith for someone with no money.
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  • Profile picture of the author yusufshembah
    I prefer fb for product campaign because you can target more specific. If appropriate, you can save more budget.
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  • Profile picture of the author infoway
    Originally Posted by hango View Post

    I'm starting a social media campaign, but not sure where to begin and put my focus. Twitter, Facebook, Pinterest, forums, Tumblr... the list can go on forever. What gets you the most ROI? What are some good resources? After searching the forum, I couldn't find anything that addressed this.
    For better campaigning start Facebook right way.
    Social book marketing sites like StumbleUpon also can help you out for obtaining better ROI.
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  • Profile picture of the author dash0205
    I have been getting good results from Facebook, Twitter and Pinterest. My market niche does work best with these 3 sites. I also do bookmarking for link building.

    You need to know your market niche.

    Good luck!
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  • Profile picture of the author saloni
    Facebook has huge targeted people for every niche...but your campaign must be perfectly researched before run... Facebook is best to go for..
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  • Profile picture of the author Roshaan
    Facebook,Twitter and Google+ are best for you
    if you want to work more deeply
    you should must target one social networking site like just targeting facebook audience or just twitter followers, etc
    Choice is your's
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  • Profile picture of the author Amanda786
    Both twitter and facebook are quite effective when it comes to marketing.
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  • Profile picture of the author SR Strickson
    Twitter & Facebook as many have said, but Google+ is an untapped resource at the moment. Find out if your potential customers hang out there and you could probably make more of an impact there if you target things properly
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  • Profile picture of the author WishpondTech
    Like some have mentioned here, where you market depends on who your costumer is. Social media marketing is still marketing.

    You really do need to have a bit of plan and strategy to be successful. It doesn't have to take you a long time to do this planning, either. And you'll likely get a lot more success in the longer run if you've written down your general direction, etc.

    Think about:
    - what are your goals? (likely get sales!)
    - what are your objectives? (how many sales, by when; how many social followers, by when, etc.)
    - who is your target market (who's going to be interested in your stuff? What's their lifestyle? What social sites are they generally on? What kind of content do they like (this will help you form your content plan/ ideas)?

    Based on this, you can narrow down where you want to be. Facebook and Twitter are the common places to be. But if you've got a young market - you may have more success on Tumblr, for example.

    When you've got that figured out, then you need to develop a content plan, sort out your budget for ads and other marketing tools, and start connecting. (you don't need to have your content plan all neat and set in stone to start - it's likely going to change going forward as you test and analyze what works and what doesn't - but start with some ideas for what you're going to post about, how often etc. etc; and you need to know a budget, or it will likely soon be blown!)

    Good luck! And have fun!
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  • I generally dislike having to market through social media but it seems to be unavoidable these days.
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  • Profile picture of the author clubbin714
    Our retail business has had the best results with facebook pages and connected with local clients and consumers.
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  • Profile picture of the author erican80
    Whatever social media you go with, you should focus on list building and then cultivating the list. Sending paid traffic to a landing page and converting them to a lead is much more cost effective than straight shooting them to your offer. Most people need to be exposed to your offer 5-7 times, even if they are interested, before they whip out the CC.

    Create a free offer or sample of your product that delivers value and is highly targeted for your audience. Offer it on a lead page and require at least email optin. Use a basic email auto-responder system like Get Response or Aweber. Build a list!

    If you have well targeted landing pages that convert and a good offer, then finding clever ways to get traffic to them is much easier.

    Best of luck!

    I recommend you Google "Sales Funnel" and look at some of the graphics. It's a good visual reference of how your basic marketing approach should work.
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    • Profile picture of the author pa1968
      Facebook and Twitter have become huge parts of marketing for me. I still SEO, article marketing, etc. But as free ways to drive traffic to my sites, it is unbeatable the amount of people that are already there. All I have to tap into my target market and start interacting with them. The best part about those 2 social medias is that you are able to interact with others that share your same interests. They want to talk about the same thing you want to talk about. It makes for a better way to create that relationship. When people feel comfortable with you, they are more likely to want to be on your list. Then always remember, the money is in the follow ups. So, stay connected with your list and interact. Then just repeat the same process every day.
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  • Profile picture of the author SerpSlayer
    I've always had the most success with facebook fanpages. It's fairly easy to build large fanpages around different niches.
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  • Facebook and twitter are great for social media. But if you are considering a good online presence be sure to be active on Google + and youtube, these really help a lot for the traffic.
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  • Profile picture of the author umarsatti
    Facebook and Twitter are the top Social networks and Indeed the best choice to start your campaign .
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  • Profile picture of the author beltoprent
    I would start with twitter. Facebook is just too complicated for beginners
    P.S The only one thing good about facebook - the name LOL
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  • Profile picture of the author Ephrils
    Facebook and Twitter definitely get the most traffic. They can be integrated so they both get the same updates at the same time as well. There's different types of software for each and ways to make them work together, but you can do both with the same amount of work since they've cross platformed with each other now.
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  • Profile picture of the author roneidaselva
    Originally Posted by hango View Post

    I'm starting a social media campaign, but not sure where to begin and put my focus. Twitter, Facebook, Pinterest, forums, Tumblr... the list can go on forever. What gets you the most ROI? What are some good resources? After searching the forum, I couldn't find anything that addressed this.
    Go for FB and Twitter best value for money. after these 2 go for forums
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  • Profile picture of the author Christine99
    I would give preference to facebook on twitter. tweets on twitter keep changing in every second so it is very difficult to let the people know about your tweets or products, second you cant share the video or content more than 160 characters. The best way to use the twitter is increase the followers and send them a personal massage lets suppose if you send the direct message to 150 people which just takes 20 mints you could get the 40 visitors, its my personal experience. But on the other hand on Facebook you can share the video, links, content, pic etc and can join the groups to generate more traffic as compare to twitter.
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  • Profile picture of the author SethLogan
    It really depends on what you are promoting. I personally have had the best results with youtube ads.
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  • Profile picture of the author markeeter
    The social media is the one that you use to its full potential relative to your niche. All Social media have their own pros and cons, but all of them are great. Facebook gives you a lot of opportunities but you must pay to play.
    Twitter gives you maximum reach but your tweet must be of limited characters.
    Everything else has their own traits that can be optimized or that my limit to.

    It all depends upon you and your niche buddy.
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