Fastest way to get Facebook likes or Twitter followers for social media site?

13 replies
I'm marketing this social media entertainment website and portal filled with funny, interesting, and odd photoblogs. It has both funny images, memes, etc. and interesting and entertaining as well as breaking news.

Problem is....it has a lot of competitors in its niche. It belongs in the same niche as 9gag but it offers more than what 9gag offers (funny images and memes). Currently I am trying to increase the amount of facebook likes and twitter followers but that's the challenge. People tell me the same thing "share your content via social media" but that's easier said than done. People can share but I need to share the content in a way that will engage people and persuade people to come check out the content. I need to get people engaged and involved on the postings on both facebook and twitter.

I've got a $200 monthly budget. I can either invest in giveaway awards to entice people into engaging into our content or invest in direct advertising on facebook. Problem is I have no idea how much it costs to advertise on facebook. I want to have a sponsored page ad where a page comes up on your news feed with a Like button and a random post from that page is shown in the ad.

I've tried messaging other facebook pages asking if they would like to help promote my page or at least share and promote my facebook's posts to increase engagement but so far no one has responded. I even proposes payment if they promoted my facebook page.

Any suggestions? I want fast results on a low budget.
#facebook #fastest #followers #likes #media #site #social #twitter
  • Profile picture of the author ReferralCandy
    Hi windrider07,

    I'm afraid this might not be what you want to hear, but unfortunately when it comes to social media, there really aren't any hard and fast rules for quick results on a low budget.

    There are certain things you COULD do to attract a lot of traffic in a short period of time. It has certainly happened before. Examine those case studies, though, and you'll find that in those instances people have been working for ages before to create circumstances around the product/website, which makes it worth the virality.

    You could spend money making original content (videos or otherwise) with high viral potential and hope it actually takes off. The problem with virality, however, is that by its very nature the larger Internet community tends to take over ownership of it, and once it reaches a certain critical mass people tend to consume the content on established platforms (Youtube, 9gag, reddit, 4chan), so you'll have to find a way to embed your site's identity in your content if you want to do well.

    Here's the biggest flaw I see in your situation: your client is setting themselves up as a competitor to 9gag, when in reality their model is vastly different. 9gag grew out of a community that partook in user-generated content, whereas loljam as a website is a editor-curated portal of aggregated content, filtered through original commentary. The stuff that made 9gag as big as it is now--word of mouth, simplicity of content, inside jokes that created a sense of community--are all things that Loljam's model doesn't quite encourage.

    The best advice I could give in this situation is for them to narrow their scope and find a niche they CAN compete in, and expand down the road from there. As it is now I've scrolled past pages and pages of the site and I still can't glean a clear identity or a definite culture the same way Cracked or 9gag has. Take that marketing budget and invest it back into creating actual, good original content that people want to consume. Good marketing has its advantages in creating traffic, but if the content on your website is a disappointment it can backfire--people spread negative word of mouth and are likely to ignore future advertisements/marketing efforts from you. On the other hand, creating good content that remains under the radar is a surefire way to create positive buzz around your website, and when those circumstances occur you can then make the necessary adjustments to your model to retain that traffic. It's all about creating a culture and a community. That's all that matters.
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  • Profile picture of the author windrider07
    Any suggestions on a niche that I can market loljam to? What sites or communities would welcome and absorb the content that loljam has?

    Edit: Someone said that you can invest in facebook advertising for $0.01 if your CTR was high enough as well as fiverr gigs where people retweet your tweet to their following or share your post to their facebook fans (if their facebook fans or twitter followers are in the high thousands). Trying to figure out if this is a good idea.

    I was also considering the idea of promoting a weekly giveaway with the $200 monthly budget but not sure.
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    • Profile picture of the author ReferralCandy
      You guys already seem active on places like Tumblr (with low virality though), so I guess it's a matter of adjusting your approach on those platforms. Instead of posting your original editorial commentary and a single photo, why not boldly post the full sets? The curated photos aren't really unique to loljam anyway, so it makes more sense to me to post full sets, link back to the original page during the post and source it to your home page. If a single post goes viral the spillover traffic would be worth it.

      Otherwise, go onto places like Reddit, but try starting conversations around the core topics instead of simply advertising your posts--stuff like, "hey guys, check out these pictures of babies in mugs lol! WE ALL NEED TO DO DIS!!"...etc. When you build up presence in communities you build up credibility.

      Hope that helps!
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  • Profile picture of the author windrider07
    Makes sense

    Any suggestions on what to do with the $200 budget? I mean, if I can get good traffic with just $200, loljam could probably consider raising the budgets if they see results.
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    • Profile picture of the author ReferralCandy
      I wouldn't personally go for the fiver gig idea if I were you--it's a good way to get a quick spike of social media attention, sure, but ultimately it doesn't build any sort of enduring site traffic or interest.

      That weekly giveaway seems like a solid one though. Why not gun for product giveaways rather than cash? $50 items spread over four weeks--earphones maybe? You could set it up to be a content-generating competition for your LolPics or Sexy section; users take pictures of themselves; top posts get featured, most liked post gets the reward. So you generate content + encourage interaction + set things up for viral potential. Win win win \m/
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  • Profile picture of the author windrider07
    Yea, sounds great. I had a similar idea

    What about the idea of partnerships? Other facebook pages sharing loljam's fb content....other twitter pages retweeting loljam's twitter tweets? Do you think it would work out?
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  • Profile picture of the author saloni
    Real way is>>> provide best quality content for your fb fan page and regular update.

    otherwise you can buy out the fb likes and visits... :-)
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  • Profile picture of the author mytoy78
    Hey there, if you PM me I have a solution for you tht will git your budjet and get you a stxk of new real uk/us/aus fans
    or ad me to skype: mytoy78
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  • Profile picture of the author dash0205
    Be consistent with your updates on your fanpage. Bring values to your fans. Post interesting and inspiring photos with quotes. Build relationships. Make it a party in your fanpage! Ask questions. Create events.
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    I am bent to provide more value to the marketplace. Connect with me via my Blog YOU CAN CLICK HERE
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    • Profile picture of the author Muhajir Alan
      the most important thing in fanpage development is engagement, it's the key of like increasing, virality and exposure.. so, create the most attention grabbing status
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  • Profile picture of the author vinness
    Since you have $200 to waste, why not invest on someone who can work part time for you? Easy tactic like advertisement or holding a contest may work, but the results are often fleeting, and sooner disappointing. So maybe ask someone to update the page many times per day. Ask her to interact with fans. You can also tell her to add similar pages and do a worthwhile comment on these pages. Just my two cents. Hope this help.
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  • Profile picture of the author amydyslex
    I am still experimenting with Twitter but I guess the secret sauce recipe is the same everywhere. It takes time, labor and effort in the initial phase. For Facebook, you have to post, interact by using your page, leave comments, make friends and rinse and repeat, repeat and repeat. When your page has like 3k to 4k fans then the pace continues and your manual efforts are directed towards on-page engagement (including replying to comments, messages and warding off spammers).
    A shortcut would be to go for Facebook advertisements and run ads targeted to your niche demographics. In my expereince, this is the best method with no fishy fishy tactics.
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    • Profile picture of the author dudesson
      With a budget of $200 per month you can do wonders with Facebook Ads if you do it right! I got two dog related pages up to 7,500 fans and 5,000 fans respectively in two weeks with Facebook ads. All in US, UK, Canada and Australia. I spent $30 on the big one and $15 on the other one. Now they are both growing virally, but not as fast.

      The secret would be getting a couple of great images for the ads, red borders around tend to work well. As long as you really UNDERSTAND your potential fans, you'll do well. Communicate in a language that appeals to them, show that you "get" them.

      Target your ads at people that like similar pages. Only target the ages that you actually want as fans. You could start a first $15 campaign optimized for likes and if you get good CTR, just do a CPM campaign. Remember to A/B test images, headlines and call to action text, but only one at a time. Don't test them all side to side. Age gaps can also be split tested.
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