I've been noticing that the better my add the higher the CPM. For example:
I had 2 ads, same Title, Same body, same targeting (Demo of 7.2 million in the USA)
1 Ad has a .117 CTR and a cost per like of .11
1 ad has a CTR of over 1% and a cost per like of .24 with CPM over $3
I literally have to make worst ads to get cheaper traffic....anyone else noticing this? Heard anything? Strategies?
Willing to talk and cross ideas...