Driving Application Installations through FB Ads - Help Wanted

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Looking for general advice, strategies, links to useful threads, etc.

Been doing FB ads for a few months to promote our FB game. CPC's vary wildly depending on territories, time of day, and quality of ad.

Recently seen a huge rise in the ad price and wanted some help to reduce costs across the board.

Demographic of gamers is about 20-50 year olds, English speakers, and lovers of strategy games.

How you guys approach this? What can I do to reduce CPC? etc

Many thanks!
#ads #application #driving #installations #wanted

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