10 Steps to Start and Grow Your Social Media Marketing Business to $10,000+ Monthly Income

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You can use this guide to help you grow what you already have or start what you want. While it may seem easy to make this kind of business, most people doing this end up failing fast and going back to a day job or moving home with their parents (if they ever moved out in the first place). I write this with the hope that your journey can be easier than mine has been during the last year.

1) Start with a vision of what you want to work for that is bigger than you. It can be for God, a better earth, a new house for your mother, your wife, your children, your country, or anything else. This vision is what keeps you going when you fail which you will. Working simply for a new car or a bigger house may be enough to get started but having a vision looking back from the end of your life to where you are at now should help you find what is truly worth working for. Most people are only working for money and you have the opportunity to work for an idea. Take it.

2) Setup your own social media accounts on Facebook, Twitter, LinkedIn, YouTube, Pinterest, Tumblr, Blogger, Google+, Instagram, and any others you have an interest in working with. Perhaps use a social media tool such as Hubspot to sync them for simplicity.

3) Get a custom domain including either your name or your company name. Combine it with a free, do it yourself, or low cost website to act as your business hub. Wordpress, Google Apps, and GoDaddy website tonight are perfect ways to get a website setup that you can easily change which will allow you to act as your sales point. Sign up for a payment processor at the same time. I prefer PayPal but Amazon payments, Google wallet, square, and authorize.net offer simple solutions for accepting payments online.

4) Start trying to promote yourself on as many social media channels as you can handle. For me, this included Facebook ads, Pinterest posts, Twitter tweets, blog posts, and a bunch of YouTube dating videos. Put out whatever content you feel like regardless of the relation to any business purpose. The funnier, stupider, and more useless it is, the more likely you can promote it easily. Find areas where you are successful in promoting yourself and where you enjoy it. Using white hat methods that are scalable such as Facebook ads, Google AdWords, and mobile ads are recommended for maximum effect.

5) Start reaching out to others and offering to help them build their accounts. I first was successful in building my Facebook and YouTube following. I then reached out to other Facebook page owners and YouTube channel owners with an offer to do the same for them before I even had a website. What I got was money in the door immediately which is the hard part for most people. The first two customers I had literally sent money straight to my PayPal account just through messages on Facebook. How sketchy is that? The key was that I had a service in high demand with little competition at the time. Your goal is to find these services that are on the cutting edge of what people want and offer them. If you think this is easy, you may be wrong or you may be right. The best way to find it is remember the problems you had in growing you social media presence and the solutions you found to solve them. The more problems you have, the more solutions you will find and the better your system will get for delivering the same experience for other people.

6) Build a scalable system for obtaining the clients and document your work. Make copy and paste messages. Figure out what your clients like and ask them how they think you could find more of them. Ask others that you find doing what you are doing for advice and offer the same in return. I got a great SEO tip from a fiverr gig I sold from the buyer who told me that registering my domain longer was a simple way to get a better search ranking for hardly any money or work. A guy on LinkedIn showed me how to send messages to group members for free which got me business and landed me here in the warrior forum based on the advice of one guy that responded. Focus on learning what you need to know and making a system that delivers the same result over and over again. I now have a system that guarantees Facebook likes using Facebook ads. This sure is hell not what I began with but the more I learned, the more I continued down the path to making the system I have now. I listened to what my clients said and understood that what was not available were white hat services bundled with a simple sales approach. In other words, people wanted the simplicity of the black hat fiverr type services where they would get guaranteed results but they wanted it done in a legit manner that would not get their Facebook page banned. What you learn like this is where you make your business go from a startup to enough money to support a life on your terms.

7) Reinvest the growth you have into promoting yourself further. The best part about building a social media marketing business is that the competition is so bad that you can literally get paid by people you have never met to learn your own business. The better you get at it, the farther you need to push yourself. I got my first company page 100,000 likes using about half fake profiles and half Facebook ads on the later part. I made my second company Facebook page with only Facebook ads for half the cost of the original page and it has over 500,000 likes. I pushed the limit on the ads so much I got the page banned from running ads. My new company page is on the way up and it will have over a million likes for roughly the same cost as the last page and I will be able to keep it from getting banned from running ads by using only stock photos. Promoting myself is where I learn best how to push the limits which allows me to stick with tried and true approaches for clients. Figure out how to promote yourself effectively, use that social media account as proof for potential customers of what you can do for them, and then reinvest what they pay you into growing yourself further.

8) Refine your business system to enable you to handle bigger and more clients. Often doing anything will work in the beginning as you experiment with subscription models versus one time payments and different prices. With the smaller opportunities, these make less of a difference because you usually are not going to get yourself into back work situations since your clients are not likely to be that big yet unless you are lucky. By the time you have bigger clients, having a system that is fair for you in pricing and workload is critical. If you charge someone to get 1,000 Facebook likes $100 less than you should have, this is an acceptable loss. Charging someone $1,000 or $10,000 less than you should have can do major damage. One of the first big clients I got had spent over $30,000 on Facebook ads and wanted me to manage all of the ads for all of his pages. I spent hours emailing him and talking on the phone. As this was the biggest Facebook order I had and presented an opportunity for regular income, I negotiated too much against myself and allowed him to get my services for half off. I did not have enough confidence or experience with my pricing system to understand the workload I was taking on in addition to a PITA client. What happened was that I ended up dumping him as a client within two weeks and refusing any more of his business despite him both first offering to get his attorney involved if I did not keep managing his ads for the next two weeks and then begging me to continue managing his ads indefinitely which I did not do. All of that could have been avoided with a better system in place and this is why you need to make a system that scales for any size client. If you can do one Facebook ad campaign setup for $200, doing 8 means it is $1,600. Your confidence in your pricing will be noticed by your customers and by only working with people you like to work with, you can minimize the pains of growing.

9) Accept the repeated failures you will suffer and aim for even bigger successes. Many people can take it to this level but few get past having the bigger failures. Watching the NBA playoffs and seeing one of my clients on the floor is awesome. My sales team manager seeing our client's book on the self gave him a great laugh. Having ten thousand people see every post I make for free is hard to comprehend. Speaking with the CEO of a billion dollar advertising company and winning a national social media contest for a client is pretty sweet. Seeing my revenue double three months in a row was hard to believe. What have these wins cost me? Getting my Facebook page with a half a million likes banned from running ads because I submitted one picture of the equal sign in an ad showing my page's support hurts. Getting my third AdWords account suspended for using the phrase "likes" as a keyword hurts. The first account that got my website banned from AdWords literally ruined my entire month as I was getting a 4:1 ROI on my ads. Seeing several clients that were really happy with my services and had bigger goals run out of money to spend on growing their Facebook page hurts. Having one of my clients pages do so well that it showed up under a big page in the search terms only to get taken down by Facebook on a BS trademark issue hurt a lot. The more you succeed, the more you will have failures that make you ask yourself why you do it. Failures often hurt more than successes feel good. On top of the outright pain, the better you get at what you do, the more people will want to use you for advice for free and poke around acting like a potential client only to try and find out your methods. In April I was taking 20 to 40 hours of phone calls each week with nearly half of them being of this nature. The problem was I could not tell which was what until the money came in the door. My solution was to just have an automated response telling people they should go to my website and read my FAQ. If they wanted a phone chat, they could email me to setup a time. One guy on this forum sent me a nasty message saying I should answer my phone. He was trying to get me to lease his website for $20,000 a month which is not exactly a call I am sad to have missed. The bigger your system gets, the more important cleaning the crap out of it is. One person spitting gum out on the sidewalk is annoying. A million people doing it is Paris. Your business will not be successful if it looks like a Paris sidewalk.

10) Love what you do and continue to make plans to grow! The moment you stop moving forward, life begins to pass you by. Note that the beginning of this guide starts with a completely mental step and it concludes with one because making a great business as with almost anything in life is all in your head. The work you do is what you decided to do. What happens to you is a result of what you thought about and what you decided to do. Loving what you do is why starting a business like this is worth doing. My wife is an attorney with a 8:30 to 5 job that highlights for me how awesome it is to get up when I want, work at home the same as I work at my office in the local tech incubator called the HuB in Sarasota, dictate my own schedule, and truly have a passion for what I am doing. For the first time in my life, no boss or system is holding me back. I can do whatever I decide to. I am writing several books now with one nearly to publication. I have time to play some Call of Duty Black Ops zombies a few times a week. I spent every weekend with my wife. In ten years, I will be in the position to offer a way for everyone in the world to contribute simply to our world. I have had bad days where I wanted to quit my business and great days where I loved every minute working. Love what you do and you will never work a day in your life!

#social media #$10 #business #grow #income #marketing #media #monthly #social #start #steps
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  • Inspiring, and simply the best thing I have read on this forum.
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    • Thank you very much for your generous feedback! You guys made my day
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  • Today I woke up late lazy and not in the mood for business but decided to go around here in WarriorForum. Looking at your 10 tips I got back the motivation I need!!
    I am alreadt active on Facebook, Twitter and Linkedin but shall improve my Google+ and Pinterest activities and also make my own website.
    Everybody here on WarriorForum has to read Banwork's post!!!
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    • Great post and very inspiring. I like #1, need a reminder sometimes.
  • That's a lot of work to type and share, thank you
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  • are you kidding me?
    4) [...] Put out whatever content you feel like regardless of the relation to any business purpose. The funnier, stupider, and more useless it is, the more likely you can promote it easily. [...]

    this is quite strange, but not impossible...

    It might be a short-term buzz strategy, but what about establishing your authority? has it worked for you long term?
    it is quite interesting for many of us I guess...

    many thanks for your tips
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    • Thanks BanWork for the useful tips but as RadioHeada mentioned... does this establish you as an authority? Or is this just about short term gains?

      Thanks again.
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  • Great post. Number 1 has truly inspired me and got me out of the funk that I have been in the past few days. Having that vision statement for what your purpose is in life is so important. Money, and material things really don't lead to happiness or to a purposeful life professionally.
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    • Thank you all for your feedback and sharing your inspiration! #4 works best when combined with a hobby you are passionate about. For example, my new company page is going to feature mostly dogs, cats, and other random funny things. Why? People want to see engagement and the boring business posts get lower engagement across the board for everyone. If people want to talk business, I encourage them to visit my blog which is all business.

      Want an example of what seems like appropriate content failing at the highest levels? See for yourself by checking the Hubspot Facebook page which has almost as many likes as my main company page. Their engagement on most of their posts is about one hundredth of one percent and the lowest engagement is on special offers. Even the informational pictures hardly have a 100 likes on most.
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  • Great info.I do not do any social media. However would love to have a system that you have to start to grow fans. Sometimes its just knowing where to start.
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  • Hello banwork,

    Thanks for sharing there great tips.
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  • I love the post, especially this one: "Refine your business system to enable you to handle bigger and more clients."

    That is why we need to have at least a yearly goal and planning to grow our business. We also need to look for mistakes that we can correct.

    Again, thanks for the post!
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  • Thats a very informative post. really liked it. Specially the point 6,7 and 8 if you really wanna scale up the business. Good job
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  • This is what forums were invented for, quality information shared with other members and gratefully received. Some excellent points there, I especially like the idea of the funny stuff to seed in among the more drier activity that you may have to indulge in depending on your niche.
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  • Great job I wish my paid content writers were as good
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  • Awesome!! with this you inspiring any people in here.
    Thanks for the great tips
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  • Thank you all very much for your feedback! I read a book called "Free" that inspired me to start sharing my content with the people that value it for free instead of trying to package and make a profit off of everything the way most people do. Your positive feedback has encouraged me to start doing this more often and across more mediums. I am planning to expand on this a bit and make a free online course out of it next!
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  • Thanks for sharing!! You lost me a bit (technically) with getting banned from facebook for being too successful and being ranked somewhere (google?)...not there yet

    Very helpful, again Thanks

    And I miss Sarasota

    Best wishes from Germany

    Dan
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  • Love what you do and continue to make plans to grow!

    Always making plans and improving your business is what others forget to do- and perhaps one of the reasons why most of the business online fail.

    Great tips, btw.
  • I had just scribbled a few thoughts to do this today when I came across your post! thanks, you saved me a lot of "work"! cheers!
  • Amazing post, great source of inspiration. I really loved the way you added real life examples to explain your point.

    Love what you do and continue to make plans to grow! : couldn't thought of better way to end this list.
  • Thanks for the elaborate and motivating article. I am not sure about other but I have been struggling to keep myself going and for sure it helps.
  • Tip number 9 is the best of them all... To "make it happen" you have to be willing to take the good with the bad. If we remain strong and focused - and give our best effort - we can often look forward to great results. Just remember that sometimes the best way to accept failure is to close up shop and re-invent yourself. That is not a negative reflection on you. Hard work and dedication can never be negative. It just may not have been the right time or opportunity for you. Regroup and give yourself another chance!

    I've made a lot of money and I've lost money.
    I recently started making money with an unexpected source!
    Keep your mind open and you will be amazed at what life will deliver to your door.
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    • You're welcome! What do you think I should add or go into more depth on?
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  • Thank you for putting yourself out there with your inspirational thoughts. Being willing to take the good with the bad is something that we tend to sometimes overlook. Once something bad happens, it is so easy to get sucked into a pity party instead of learning from it and moving forward. Building confident helps alleviate the insecurities against underpricing yourself just to keep a client ~ been there, done that!
  • That's very useful. The points which i was looking for...

    Thanks
  • Pretty nice thread.
    I found it very useful.
    But it takes a lot of time to gain such a huge following in order to build it as a business.

    Thanks for sharing & Keep smiling.
  • These are some great ideas and tips. I've used some of these ideas, but will have to put them all together to really get some progress. Starting now, thanks for the inspiration!
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    • Thank you for the feedback! Creating a successful business is definitely a long term proposition. When I started out, moving forward always felt like a sprint. Now, it feels more like a ten year marathon!
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  • Hey man I was actually looking to use your service in the near future just had a few questions, but this post was great thanks.

    -Edward
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    • " My new company page is on the way up and it will have over a million likes for roughly the same cost as the last page and I will be able to keep it from getting banned from running ads by using only stock photos. My new company page is on the way up and it will have over a million likes for roughly the same cost as the last page and I will be able to keep it from getting banned from running ads by using only stock photos."

      Can you clarify what this part means? Are you talking about ads you paid for and somehow you were banned for doing this? What was the problem and how does stock photos help?

      Also, how much monetization do you feel is safe within your wall posts on the fan page- do you have a link every 4 or 5 posts? Thanks and great information.

      Debbie
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    • You're welcome!

      Basically using an image subject to copyright is the easiest way to get your page banned from running ads. Many people pull images used from Google image search and this can cause the same result. I was dumb enough to pull one directly from the Facebook page profile picture and not change the name! Won't do that again!

      Monetization varies by page type. A fashion page can get away with monetizing every post. Other niches such as HubSpot have crappy engagement on every single monetization post they make which is why they have 10% of the engagement as my company page does with almost the same number of likes.

      Thank you!

      Excellent! I have listened to feedback and will be getting a more professional looking website soon.

      You're welcome!
  • that's great you I've already following these all steps. before starting my Fast Services I've make my image within my circle as a social media expert and then on different social media sites promoted my self and now I got lots of business. these points are really working ...
  • That's a nice and very simple and understandable tips. One should follow you advice..Thanks..
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    • Those are great tips. Thanks for sharing. I got a lot of useful information here. Looking forward for more informative post like this.
    • Not sure how it will turn out, but oh well
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  • I still want to know why your facebook ad gets banned because it has equal sign in it. We run company website and getting our account banned is not an option for us. I am just about to start on facebook ad and almost everything I have read said NOT to use photo stock for ad pictures. How is best way to proceed that doesn't get us banned but can generate curiosity?
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    • Stock photos are always great to use and usually get approved instantly. I got one of my pages (not my ad account) banned from ads because I used a profile picture from a page targeted to people of that page along with a direct message soliciting likes. It was pulling hundreds of US likes per dollar in prior to getting banned. Only the exact copied profile picture caused a problem and I learned the lesson not to get hasty with creating well timed ads. I had ran millions of ads before that and had never got a page banned and have not since. The more you push the limits, the better the results get and the more problems come up!

      If you use images you own the copyright to and follow the rest of the ToS, you have no worry about getting your page banned from ads. I probably could get my page restored if took the time and energy but I am making a new one instead.
  • Great Tips; Even though it does involve some serious initial work but if done correctly, it would certainly bring results.
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    • You are correct about the initial work and I still consider myself in the initial work. I see a lot of start ups that are energized over the top and working night/day to get their product or service launched. It seems to me the most common problem with them all is a lack of a long term commitment which is easier to keep if you work at a consistent reasonable pace instead of a fast pace that is not able to be maintained. Think of the tortoise and the hare. With making a business, consistent progress will usually beat out people trying to make only giant leaps. The setup takes a lot of work and keeping it going takes a lot of work. You want to space your work out so you do not get sick of it!
    • I'm usually in internet! i want to earn money to spend for my life! can you help me? example: earn to advertising, facebook,....! My name's Minh Nhat and i am living in VietNam! Plse, help me!
  • Hi,
    I really like #1. Everyday, when I wake up, I remember why I'm in this business. #4, for me, is a little puzzling because I want people to know I'm serious about my business. I agree, you can be humorous when it comes to some subjects, but, to be a complete buffoon is beyond me!!
    Lots of other good tips, though.
    Thanks for your efforts.
    Geri Richmond
  • Very well laid out. Puts things in perspective for a newbie to start from. Also very I spring to go big but still NEVER go home!
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  • great tips for starters. a complete overview
  • Thank you for taking the time to type all that out! I really appreciate reading success stories. We are all at various levels of success in our businesses, but we ALL need inspirations from time to time. Thanks again!
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  • Always good to be reminded of the big picture. Thanks for sharing.
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  • nice share, thumbs up
  • A master piece. This guide gave the motivation for online marketing that I needed!
    Stay blessed.
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  • Good post. I've been looking for some guidance in this area.
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    • You're welcome! I am aiming to make a WSO that provides the kind of help offered in this post on a continuing basis. What kind of format do you think would be best?
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  • Great advice buddy, well ofcourse we should not forget that success needs a lot of motivation and dedication, we need to keep going even if the road gets rough on us.
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    • I am not sure how to send a friend request on these forums? I just took a look at your profile but did not find an option to add friend?

      Thank you all!
  • Great tips to follow. Very lucid and easily reliable to implement.
  • Thanks for freely sharing your knowledge.

    I think with 4#, the idea of posting stupid funny stuff that has nothing to do with your business actually DOES build your authority, since in this case, you are trying to establish that you are an expert at social media promotion.

    If someone see your FB page with a million likes, that tells them all they need to know about how serious you are. I think that was your point, BW, right?
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  • Best share I've seen on Social Media Marketing section here. For all those who want to get more success on social media platforms, I would recommend to give the highest importance to "Content Strategy". May be this link will help you gain in designing a nice content plan: Ultimate Content Marketing Editorial Calendar Template Every Marketer Needs | The Marketing Nut
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    I think this has got to be one of THE BEST free advise posts I have ever read. Because you sprinkled in motivational advice! You write well and thanks for sharing your trials and tribulations.
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    • Thank you very much! What ideas do you have about how I could make this into a webinar or online video?
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  • Fantastic post, some really good points in there. I really like the 5th one. If you help others, they will help you too. The old saying "you give before you get" holds true here. By helping people grow their online presence, they will help you too and you both benefit.
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  • Thanks for sharing. Check your DM when you get a chance.
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    • You're welcome!

      You're welcome!

      Exactly! Are you my cousin lol?

      Done!
  • Thank you for sharing this with us. I am going to have to read this over a few times over to really understand everything. I am very excited to start applying these.
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  • this is great advice. anyone who thinks the big bucks are gonna come in quickly is mistaken.
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    • You're welcome! What kind of success have you had since you read this?

      You're welcome! What do you recommend I do for people that are more advanced?

      That is the biggest thing I wish I could have told myself when I started and what I still struggle with now. The more I analyze other people that are successful, the more often it is the person that has been trying for 20+ years that I see. I always thought success was more a "prodigy" and happened quick.
  • Thanks Banwork for the wonderful tips. May soon going to try. As my site is new one, just hope to start soon...
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  • Nice tips, thanks for sharing! I might disagree about silly content at the beginning of your business though. It’s good for likes and reposting, but it might ruin your image a bit.
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    • You're welcome! How is your new site going?

      You're welcome!

      The simple version is to learn a skill that is useful to people such as Facebook advertising using YouTube. Then, find places like oDesk or elance to get started doing work so you can learn it more. The better you get at it, the more money you can make.

      You have a valid point that is relevant to everyone. What I can see is that having the most impressive part down such as overall number of likes tends to make more of a positive difference than some of the details. Still, if you can do whatever impresses the most plus have the details down, you can expect the best results!
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  • Very in depth, thanks for the info!
  • Really good article and just what i was looking for, i run my own social media management company and this has really given me some inspiration. It would be great if we can connect up and talk more.
  • That is very detailed, and its one of the best threads on the forums. Thank you so much for spending the time to write that up.
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    I would also add as must-haves accounts and tools: Reddit, Wordpress, Socialfanmonster, Hootsuite
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  • I love this part ... This is so true ;D

    Sorry just having tear drop from my eye ;p

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    You can use this guide to help you grow what you already have or start what you want. While it may seem easy to make this kind of business, most people doing this end up failing fast and going back to a day job or moving home with their parents (if they ever moved out in the first place). I write this with the hope that your journey can be easier than mine has been during the last year. 1) Start with a vision of what you want to work for that is bigger than you. It can be for God, a better earth, a new house for your mother, your wife, your children, your country, or anything else. This vision is what keeps you going when you fail which you will. Working simply for a new car or a bigger house may be enough to get started but having a vision looking back from the end of your life to where you are at now should help you find what is truly worth working for. Most people are only working for money and you have the opportunity to work for an idea. Take it.