9 {{ upvoteCount | shortNum }}
9 {{ upvoteCount | shortNum }}

Social Media Marketing Tools evaluation

by lionak69
7 replies
Hi,

I am looking for some SMM tools for marketing - can anyone suggest what parameters/factors to look at?

Thanks,
#aluation #evnks #marketing #media #social #tools
  • Profile picture of the author Jamie Iaconis
    Hi,

    I just checked out Hootsuite and it seems ok except
    it wouldn't add my Google+ and FB accounts.

    It did add my Twitter and LinkedIn though.

    Other than that it seems to works right.

    HTH.
    Signature
    {{ DiscussionBoard.errors[8183105].message }}
    • Profile picture of the author CyberSuccess
      Originally Posted by Jamie Iaconis View Post

      Hi,

      I just checked out Hootsuite and it seems ok except
      it wouldn't add my Google+ and FB accounts.

      It did add my Twitter and LinkedIn though.

      Other than that it seems to works right.

      HTH.
      I´m using Hootsuite for a while, and I like it. It supports different Social Media Channels. Others you have to install as (i think as a free) plugin, whereas they call it apps.

      Youtube and Xing are examples where they need apps to install additionally.
      {{ DiscussionBoard.errors[8217292].message }}
  • Profile picture of the author lnerd
    Here is the criteria I have used in the past. I mainly work with B2B and B2B2C businesses so depending on your situation, your questions might vary:

    1. Does it support the main social media channels - Twitter, FB, LinkedIn and G+ (after the panda and penguin update esp.)

    2. Does it allow the ability to schedule and post to all of these channels at once?

    3. Does it track engagement metrics like retweets, likes, comments, g+1 shares etc. for each social media post you make?

    4. One of the more recent criteria - does it have the ability to track ROI (Conversions) for each social media post?

    There are a ton of tools out there (quite a few Free), so its best to come up with your criteria and then start looking for tools that fit that criteria
    {{ DiscussionBoard.errors[8183494].message }}
    • Profile picture of the author lionak69
      Originally Posted by lnerd View Post

      Here is the criteria I have used in the past. I mainly work with B2B and B2B2C businesses so depending on your situation, your questions might vary:

      1. Does it support the main social media channels - Twitter, FB, LinkedIn and G+ (after the panda and penguin update esp.)

      2. Does it allow the ability to schedule and post to all of these channels at once?

      3. Does it track engagement metrics like retweets, likes, comments, g+1 shares etc. for each social media post you make?

      4. One of the more recent criteria - does it have the ability to track ROI (Conversions) for each social media post?

      There are a ton of tools out there (quite a few Free), so its best to come up with your criteria and then start looking for tools that fit that criteria
      Thanks for your response, it does help in my understanding.. but I am still not able to get to common parameters for comparison like what I could do to compare SEO tools etc..
      {{ DiscussionBoard.errors[8220148].message }}
      • Profile picture of the author lnerd
        lionak69, on that note, could you please point to what you use to compare SEO tools? I am currently evaluating SEOMoz and Raven and would love some objective measure for comparision?
        {{ DiscussionBoard.errors[8229630].message }}
  • Profile picture of the author AravGupta
    Originally Posted by lionak69 View Post

    Hi,

    I am looking for some SMM tools for marketing - can anyone suggest what parameters/factors to look at?

    Thanks,
    I do used some tools in the past but now I don't use any. The simple reason behind doing this is to keep the participation natural. Automation can help at some extends but not on long term basis.
    Signature
    ESDS Software Solution Pvt. Ltd.
    {{ DiscussionBoard.errors[8183541].message }}
    • Profile picture of the author Sclark
      That's a great question really! Social media software market is so huge that many people are confused.

      First and foremost, there are different types of social media software:

      1. Social listening/monitoring software. That's the kind of software you use to find all the conversations in social media that are relevant to your brand and niche.

      2. Social media management software. Tools of this type let you have your social media activities in one place. They would normally allow you storing all you profiles from different networks, even several profiles from the same network. That's what social media managers use: they have their personal and corporate profile stored in one place. And they reply from one dashboard.

      3. Social marketing software. These are the tools for engagement, the ones that let you launch, administer and keep track of separate social media campaigns as events. Tools of this type often overlap with the first type, i.e. they have strong monitoring capabilities to let social media managers market their brands directly to customers.

      4. Social analytics software. These let you see if there's a payoff from your social media efforts.

      5. Social influencer software. Tools of these type let you find the right people to engage with in social media. They help you find relevant people through their bios, about pages and social content.

      With that in mind, you should first decide what tasks are you looking to perform with your social media tools. Many tools are a mix of 2-3 types, which is really handy. One of the best options is buzz bundle.
      {{ DiscussionBoard.errors[8217138].message }}

Trending Topics