A or B: Which Plan is Better?

by 11 replies
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Strategy A: Traditional route. Getting a myriad of "spammy" links to create a mass of backlinks to my moneysite (and subsequent tier levels) that may or may not be contextual. Think: SenukeXCr.

I'm not knocking the past - or present - successes with this method.

Strategy B: Perhaps, seen as more white hat. Add a "blog" subcategory to the website. Write - or hire copywriters to write - compelling and niche-specific articles (one per week) with pictures or graphs or whatever. Toss in a keyword for Google SERP love.

Get the article indexed and socially shared quickly - sharing is the key here. Forego the spammy links. Rely on social sharing (to get direct, hopefully viral-driven traffic) and hold on to Google's promise that it loves new and great content.

Which is a better way to go?

PS: I know this isn't 100% "social media specific" but since I'm leaning towards B, I think it fits here.
#social media #plan
  • I dont think having all those random back links is very relevant anymore. Quality is more important than quantity.
    • [1] reply
    • I was thinking the same thing. Are we to continue SEO'ing as if Google is a company full of idiots OR that they know exactly what we're doing - getting truckloads of links to pretend our sites are popular (when those links don't even make sense for our sites) in an effort to usurp the serps.

      I was toying with the idea of real social shares for unique client blog articles being the new goal. The people speak and Google has to listen because if it doesn't give the people what they want, they will go elsewhere.

      That's the whole idea behind the personalization of SERPS per Google+ accounts going on right now. People tell Google "I like this" so Google shows them results accordingly.
  • B. Do stuff that's genuinely useful and helpful to everybody, please. Google knows when you're dicking around. And general spamminess is just ugly.
  • My two cents...
    I'm an SEO reseller and I've had could-have-been clients who wanted some speedy spamming done for them. Naturally I had to turn them down. I rejected money at this type of economy, yes. But if my business and my named landed in hot water just because of two quick black hat deals, that would have a lot of long-term repercussions not just for the business, but for the family, too because we depend on the business. So before this old man rambles any more here lol... I recommend strategy B.
  • Why not combine those two strategies? With more careful with the strategy A.
    • [1] reply
    • I agree. Providing valuable content and relevant links will go a long way to establish credibility and a solid foundation.
  • B: quality is better than quantity
    • [1] reply
  • I would rather choose B. Spammy links won't work anymore, as Google may easily find you out for this. Remember, quality prevails over quality. It's better to have few high quality links than trillions of spammy and inappropriate links.
  • Thanks everyone. I am severely leaning towards B since I've been doing SEO for about 2 years now (rookie, I know) and I have noticed a pattern:

    Non-contextual backlinks have never boosted one of my clients. The only links that ever stuck around were ones that made sense. If it wasn't niche-specific, it didn't matter.

    When I originally started, all I was doing was writing articles and dropping them into SEOLinkvine - which has since, I believe, crash landed. However, the articles, giving Google something to eat, was working. It wasn't until I was introduced to SenukeX that my rankings started becoming turbulent, then fell off completely.

    I know being white hat(ish) is the way to go, but patience is key because results take longer and then there's the whole idea of having to deprogram our clients from thinking "backlinks, backlinks, backlinks..." and re-wiring them to believe that social and direct traffic is what really matters.
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    A or B: Which Plan is Better?

    Strategy A: Traditional route. Getting a myriad of "spammy" links to create a mass of backlinks to my moneysite (and subsequent tier levels) that may or may not be contextual. Think: SenukeXCr. I'm not knocking the past - or present - successes with this method.