If I go with Yext, I realize it's a pretty penny to drop for what I'm actually getting, but I love the easy usability factor.
If I go with Localeze, they actually claim to have 100+ listing partners and they are cheaper than Yext, though not as pretty.
If I say forget it and decide to manually do what I consider to be the "premier handful" of listings, then it's pretty much free minus the time spent.
What I consider the Premier Handful:
- Google Places
- Bing Places
- Yahoo! Local
All this said, is it super necessary to go beyond the "Premier Handful" for local businesses who only market within their metropolitan areas?