Is Social Media Marketing effective?

89 replies
Hey was just wondering what you guys think about social media marketing and its effectiveness among SMEs? Do you believe it to be an effective tool and why? Any experiences or case studies you know about would be good too. Thanks!
#effective #marketing #media #social
  • Profile picture of the author Max Greenflame
    Effectiveness of social media marketing depends on the effectiveness of the strategies you implement for your business growth. The smarter your strategies are the more you profit from the opportunities. Just look at popular companies and individuals in social media and research their success. Their popularity proves that social media rocks. You need a professionally planned system to start your social media marketing with. As long as you get more experience you improve your system making it more powerful.
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    • Profile picture of the author memon421
      Originally Posted by Max Greenflame View Post

      Effectiveness of social media marketing depends on the effectiveness of the strategies you implement for your business growth. The smarter your strategies are the more you profit from the opportunities. Just look at popular companies and individuals in social media and research their success. Their popularity proves that social media rocks. You need a professionally planned system to start your social media marketing with. As long as you get more experience you improve your system making it more powerful.
      Sounds interesting! Is it possible for you to share any company page who is taking advantage by social media marketing?
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    • Profile picture of the author Digokgwe Mokone
      Originally Posted by Max Greenflame View Post

      Effectiveness of social media marketing depends on the effectiveness of the strategies you implement for your business growth. The smarter your strategies are the more you profit from the opportunities. Just look at popular companies and individuals in social media and research their success. Their popularity proves that social media rocks. You need a professionally planned system to start your social media marketing with. As long as you get more experience you improve your system making it more powerful.
      Thank you for the guidance.
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  • Profile picture of the author RobHardie
    I agree with Max's comments above. I think that SM is a great way to market and every business needs to have a SM presence. However, I believe that you need to take a broader view than just thinking of it as a market place. It isn't about trying to sell directly to people but to build a relationship with them. Aggressive marketing seems to turn people off with SM.
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    • Profile picture of the author JohnCosmos
      Originally Posted by RobHardie View Post

      I agree with Max's comments above. I think that SM is a great way to market and every business needs to have a SM presence. However, I believe that you need to take a broader view than just thinking of it as a market place. It isn't about trying to sell directly to people but to build a relationship with them. Aggressive marketing seems to turn people off with SM.
      I like the way you think. I've seen so many companies take the approach of just pushing their sales without doing any social relationship building. I've also seen clients that pay for social media services and then have crazy demands like: only post links to our site, don't mention any competitors, etc. They are doing it all wrong. If you do social media right, you are effectively communicating with and developing relationships while expanding your audience. There's little point to pushing your product to a closed circle of disinterested people. SM is a component of the broader marketing/branding of your business. It works well in conjunction with all other business practices.
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      I'm a Professional Social Media Manager at BELIEVE Social. I specialize in authentic social media posting and engagement. I am available for hire- WSO here: Full Service, Affordable Social Media Plans for Business and Branding , but I truly enjoy talking and sharing free tips and thoughts- That's what being social is all about! sales@believesocial.com

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  • Profile picture of the author hck1
    Yes it is very effective if done in proper way. See your competitors and find how they are managing their social media optimization.
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    • Profile picture of the author svetod
      You can check for some softwares out there. I bought one an year ago and it can done amazing stuff. You can automate all of your social marketing and the software does the hard work instead of you.
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  • Profile picture of the author Rymen1993
    Social Media Marketing is good but you waste a lots of time by visiting various social network sites and that's a killing.
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  • Profile picture of the author gmjames
    Social marketing should really be called social engagement as that's what it's all about. Maybe with the odd sales/discount promo thrown in if you operate that kind of website or service. But ultimately it comes down to creating valued relationships with people, not using social channels as a billboard.
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  • Profile picture of the author SocialSoldier
    it depents on several things. What message, what picture, what time, etc etc
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  • Profile picture of the author ReferralCandy
    It depends on a bunch of things. What are you selling? Who are you selling it to? Consumer products do well on social media. B2B stuff, not so much. You'll have to figure out who your target customers are, find out where they hang out, what sort of discussions they have, then you'll want to get in there and be useful to them.
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  • Profile picture of the author journalistabid
    Its the cheapest medium to market your brand and products like a bill board but more effective than any other medium.
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  • Profile picture of the author jking1
    So far I think it's very effective as I had sales came from my facebook promotions and some are my facebook friends. It's effective especially if you have lots of followers and often update your account.
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  • Profile picture of the author MarcusJohnson
    It is the most affordable though time consuming but worth it. Though it really depends on your market you just need to do more research and also check your competitors' in this way you might be able to find tools/techniques that will surely get you on top...
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  • Profile picture of the author datingworld
    Social media is simply great.
    If you have quality campaigns / marketing techniques there, it will work very well.
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  • Profile picture of the author Ripster
    Social Media Marketing is very effective! And Social Media Marketing isn't just limited to Facebook/Twitter, it also includes Social Bookmarking, YouTube (Video Marketing), etc. The key to being successful with Social Media Marketing is to work on reaching a large audience in order to promote your product(s).
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  • Profile picture of the author MobiDev
    I agree that if you manage your SMM strategy effectively, you will gain great results. You are welcomed to experiment, to be creative and to try as many techniques as possible. Nowadays people just don't believe in ads, so they need to communicate first and then only they start to trust you and follow your advice.
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  • Profile picture of the author hirechrisgunn
    Yeah, you really want to spend time and spread the SM out. For instance, something that I like to do (and I mark this on my calendar) is pick my social media site of the week and go hard on it. I still keep the other sites up, but one week I will dedicate myself to pouring into growing FB, then move to Google+ the next week. It spreads it out, lets things simmer and keeps me in check with all of the sites I have to manage.

    Like what was said earlier, people are turned off to hard marketing on SM. You know who does a great job (even though they already have a popular product) is Skittles. Check out their facebook page for a prime example of healthy interaction/advertising from their managers and then look at what they do to get their dedicated fans involved. It's a great model to take after. Cheesy seems to work in this case.
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  • Yes, I agree. It is very effective yet still depends on the strategies you make. For you to be successful, always do an honest conversation for you to gain trust from your readers and followers. Also choose the right sites for your niche. There are lots of good social media sites that you can use. It shouldn't be complicated, you just have to be creative and idealistic.
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    • Profile picture of the author rocketscience
      I love social media marketing because you can start with very little money and build up a huge following by simply posting great content. In fact, one of my pages which I started under a month ago now has nearly 6000 followers with no paid advertising. I simply posted stuff on related pages and made use of as many S4S's as I could. From there I posted stuff that people were willing to 'like' and 'share' and got more fans that way.
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  • Profile picture of the author smileverse
    Social media marketing has been proved to be an effective way to promote your business. The strategy you use is the key factor which effects the result. We are focusing on Facebook and it is mainly used as for branding.
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  • Profile picture of the author amcg
    I think the real winners with social are those teaching, not selling. Sharing knowledge rather than selling is a way to build an audience.
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    • Profile picture of the author shmeeko69
      Social Media is a good tool not only for building an audience, but in getting your pages ranked with Google and the main search engines.

      Here are the four I tend to use :-

      Google +1 - Post and Community Pages rank well with Big G.
      FB Fanpage - Notes pages rank well with with Big G.
      Pinterest - New boards and pins do well with Big G
      Twitter - Micro messages are indexed quickly with Big G.
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      • Profile picture of the author bestseattleseo
        great information and discussion
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      • Profile picture of the author Andra el
        how about the detail, in using FB (for example). I used to use Youtube, it's absolutely easy for me. I had tried to "copy" and "paste" .. in the FB wall to promote something. and need more specific details about that.
        thank for your response
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  • Profile picture of the author serryjw
    This is not the first thread with this question. I am always the lone wolf. I think SM is a waste for the neighborhood sub shop. The owner is working 80 hours a week trying to make payroll. He has no time for ENGAGEMENT. He understands he spends XXX on some kinda direct marketing( COUPONS) and will make X back. HOW you can compare the neighborhood sub shop to Skittles is ridiculous. Is any one REALLY going to drive 20 miles for his sub?
    I think many people have a tough time with selling because they don't recognize that NOT all marketing works for ALL businesses.
    SM has a place when you have a company that has a broad reach and time and money to BUILD relationships....MOST neighborhood companies don't.
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  • Profile picture of the author jasondinner
    I've used Social Media, mainly Facebook and some Pinterest, to build myself a powerful revenue generation and list building machine.

    It's all how you use it.
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  • Profile picture of the author ContentWritingPhD
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    I can’t think of anything better than social media marketing so I suggest that you get started right away—write quality and unique content, share your experiences and spend time helping potential clients find solutions to their problems. Have your content promoted through social media and you’ll see how great the results are. Look for vendors, partners, thought leaders and customers and as them to share your content.
    Good luck!
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  • Profile picture of the author StuDavid
    If you learn how to use it in a clever way, and not only for tweeting deals and coupons, then it's a great way of grabbing potential customers' attention. But you have to be careful not to do any aggressive advertising or have any abandoned accounts because that hurts your business reputation more than not using social media marketing at all.
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  • Profile picture of the author TrumpiaTim
    It is a very effective channel for branding, however you must understand that social users are often times not looking to purchase. They're on facebook browsing so your marketing strategy should respect and portray something that can entice a customer to remember your branding.
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    • Profile picture of the author jasondinner
      Originally Posted by TrumpiaTim View Post

      It is a very effective channel for branding, however you must understand that social users are often times not looking to purchase. They're on facebook browsing so your marketing strategy should respect and portray something that can entice a customer to remember your branding.
      Ive made a lot of sales from social media marketing - specifically Facebook.

      So while it is an effective channel for branding, don't just stop there.
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  • Profile picture of the author jamesfranklin128
    Originally Posted by LuceJuce View Post

    Hey was just wondering what you guys think about social media marketing and its effectiveness among SMEs? Do you believe it to be an effective tool and why? Any experiences or case studies you know about would be good too. Thanks!
    Now days social media marketing become very important for any business. If you implement good strategy then you will get awesome results from the social media otherwise you are just wasting your precious time.
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    • Profile picture of the author shmeeko69
      If you don't use social media as part of your marketing campaign then, you're losing out not only on new traffic, but potential sales. It's still one the best ways to reach out to an audience that would otherwise be alien to you.
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  • Profile picture of the author AravGupta
    When you are doing social media marketing, the most important factor to consider is user engagement. If you are able to increase the engagement of users in your content, the benefits are great. Working more on building network that is relevant to your niche can help a lot in doing so.
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  • Profile picture of the author mathew012
    Social media is the kind of technique that can help any business to promote among the people if it is done properly.It is very effective ,you can hire any good professional online marketing agency for Social Media CT of your business and you will definitely get the desired results in less time.
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  • Profile picture of the author emelef
    SM is effective because of the personal engagement. Sites such as FB and Twitter are not seen as business so the impression of being 'sold to' is not there - provided you are not spammy and unethical of course. The best strategy is to first observe and note the etiquette of the site - i.e. LinkedIn is different to FB etiquette. Then fit in. Engage in conversation by commenting on posts or start your own posts. FB fanpage can be grown to 7,000 in one month with a good strategy that you consistently employ everyday. Overall, SM is effective if you engage everyday - consistency is the key - because you are breeding familiarity with your target audience.
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    • Profile picture of the author jasondinner
      Originally Posted by emelef View Post

      SM is effective because of the personal engagement. Sites such as FB and Twitter are not seen as business so the impression of being 'sold to' is not there - provided you are not spammy and unethical of course. The best strategy is to first observe and note the etiquette of the site - i.e. LinkedIn is different to FB etiquette. Then fit in. Engage in conversation by commenting on posts or start your own posts. FB fanpage can be grown to 7,000 in one month with a good strategy that you consistently employ everyday. Overall, SM is effective if you engage everyday - consistency is the key - because you are breeding familiarity with your target audience.
      I've sold thousands of dollars worth of products on Facebook, so I would beg to differ from actual experience.

      Twitter, imho, is a total waste of time, unless you have 50K+ REAL followers.
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  • Profile picture of the author tekkiegurldh
    The Social Media Marketing is an effective way for making a SME to be known, it an affordable option also. Most popular sites are free sites, but it very time consuming going thru different social media sites.
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  • Profile picture of the author charleskay
    Social media was, is and will be forever be effective! Dont dull
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  • Profile picture of the author ntariqul
    Social Media marketing is one of the best way to marketing in online after SEO. But someone it likes more than SEO it doesn't matter what you think but in general Social media marketing is the greatest way to build your business. To build proper social media you should do some research about it and the great way to learn is Google, Warriorfourm and eBooks. Before start your social media marketing you should know how they work and I think ebooks is the best way to know it but Warrior and Google is also prefer. Thanks
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  • Profile picture of the author DSoftDev
    I'd recommend starting with the basics like creating a twitter account and facebook page. Then one can view other like businesses on twitter & facebook to see what/how they are marketing their products/services.

    Looks like we need someone to post an "How to" about social media marketing? :rolleyes:
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  • Profile picture of the author hustlinsmoke
    I have to post on this. I never would of thought I would be doing social media marketing. My eyes are wide open now. I have and do make money on it and its about the best thing since sliced bread.

    An example. You have this forum and you have your sub forums ect, so you have your niches and micro niches, but its not as social as facebook is it.


    Now you have facebook and you have a chat box ect, you can post on your timeline without most of it getting deleted, you can put links up for people to click. Compared to forums it is really unrestricted.

    Yes I love social marketing and it makes money.

    Forgot to mention, yes to sme's.
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  • Profile picture of the author mjoyd
    Yes, social media marketing is very effective. Much more if you include a monitoring tool to manage your social media activities. I know a list of over 25 Social Media Monitoring tools here.
    It's great to take advantage of social media sites nowadays, especially for businesses that are just starting.
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  • Profile picture of the author giawalker
    Banned
    Yes, it is effective because as of today this is one of the strategy many businessman sales online are still using and found the result. To sell product or services online must be seen by the online community that's why one of the most common tools is to use social media marketing.
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  • Profile picture of the author jaintechnosoft
    It is predicted to be as common as email for customer support and other interactions in the coming years. Social media provides instant access to the thoughts and phrasing that your customer base uses. Consider your audience’s definition of value, quality, usefulness and other key terms and compare it to your business definitions.
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  • Profile picture of the author Anne0521
    I think social media marketing is effective. Been hearing a lot of good results from my friends who focuses on social media marketing. Though I don't understand most of it, it is one marketing I would like to study and implement.
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  • Profile picture of the author alyalee
    yup for sure social media marketing is a effective way of marketing and getting a more traffic.
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  • Profile picture of the author Media Update
    Yupp social media marketing is very effective and is the 2nd source to drive traffic onto your websites. I personally used Social Media for my website and use platforms such as reddit, digg, facebook, twitter, and stumbleupon. These are the best source of Social Media Markting.
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  • Profile picture of the author KevinChapman
    I do think that social media marketing is effective but I don't really see it as marketing I suppose. I use social media sites to promote my blog and get traffic to my latest blog posts and from there I get subscribers to my list.

    I never really promote my products on social media.
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    • Profile picture of the author jasondinner
      Originally Posted by KevinChapman View Post

      I do think that social media marketing is effective but I don't really see it as marketing I suppose. I use social media sites to promote my blog and get traffic to my latest blog posts and from there I get subscribers to my list.

      I never really promote my products on social media.
      That's marketing

      And you can sell products with it too, but what you just described is in fact marketing.
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  • Profile picture of the author Harrysmith
    Social media marketing is a great way of creating a good online identity. In order to get the best results, it is important to work on growing your network gradually. Create a professional business page on these websites and make sure you update it with content, images, offers etc. on a regular basis.
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  • Profile picture of the author bestseattleseo
    Yes effective
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  • Profile picture of the author jasondinner
    I have never seen a faster and easier way to become an authority in just about any niche market using the power of social media.
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  • Profile picture of the author MarketingBizz
    Social media is very effective, as a matter of fact I actually make more money with social media now than with seo. What I really like is how precisely you can target users and advertise products to them that they want.
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    • Profile picture of the author JohnCosmos
      Originally Posted by MarketingBizz View Post

      Social media is very effective, as a matter of fact I actually make more money with social media now than with seo. What I really like is how precisely you can target users and advertise products to them that they want.
      I have a seasonal website that makes money for a few months every year through Adsense and affiliate programs. The traffic in-season is crazy. For 5 years during that season I could count on traffic and money from SERPS. Last year, it got hit bad. Search traffic dried up. A little Bing, but 90% down. I had neglected social media. Got to work on Facebook, Twitter, Google Plus, Pinterest during the off-season. Ranks were still down, but by getting a few thousand social followers and really interacting, the revenue shot back up. I used to think I couldn't make money off a base of followers like that. I always wanted the fresh search traffic that would come by and buy. But I'm doing better now with less traffic and more social. BTW, after focusing on social, search ranks have started to bounce back some. Social DOES directly affect SEO,too, and that's a fact.
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      I'm a Professional Social Media Manager at BELIEVE Social. I specialize in authentic social media posting and engagement. I am available for hire- WSO here: Full Service, Affordable Social Media Plans for Business and Branding , but I truly enjoy talking and sharing free tips and thoughts- That's what being social is all about! sales@believesocial.com

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  • Profile picture of the author nightfury
    undoubtedly it is
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  • Profile picture of the author durandalblue
    It has to be effective otherwise there wouldn't be an entire section on warriorforum dedicated to social media.
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  • Profile picture of the author jasondinner
    I seriously am still pinching myself as to how effective it is.

    I totally ignored social media until the end of November 2012.

    Boy am I glad I decided to see what I could get out of it.

    Totally exceeded and still exceeding my expectations.
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  • Profile picture of the author mickdodson
    Yes it is very effective if done in proper way. See your competitors and find how they are managing their social media optimization.
    Here are the four I tend to use :-

    Google +1
    FB Fanpage
    Pinterest
    Twitter
    <b><a href="http://www.c2conline.com.au">Visit Now</a></b> for other sites for social media.
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  • Profile picture of the author spyindia786
    Originally Posted by LuceJuce View Post

    Hey was just wondering what you guys think about social media marketing and its effectiveness among SMEs? Do you believe it to be an effective tool and why? Any experiences or case studies you know about would be good too. Thanks!
    Social Media Marketing(SMM) is very effectiveness in seo(search engine optimization). smm is the best way to get traffic and increase your websites popularity in search engine.
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  • Profile picture of the author marketmongoose
    Yes, social media is an effective way to market. Example it gives a large range of view for different genre of persons by posting different updates and posting images from the most visited social networking sites like Faceook.com, Twitter.com, Linkedin.com and pinterest.com etc...
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  • Profile picture of the author MaddieQ
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    it is effective, takes a little time but it will pay off
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  • Profile picture of the author marketmongoose
    Nowadays, Social Media Marketing is effective especially in business. FB/Twitter and YouTube are those few examples of this. Some of the businesses use FB/Twitter for their advertisements or promotion because most of the people have accounts here. YouTube is the 2nd Most Popular Search Engine. Eighty one percent (81%) of senior marketing executives now use online video marketing. More than 60% of consumers spend at least two minutes watching a video before buying. But like what others said, you need to use effective strategies if you will use SMM.
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  • Profile picture of the author spyindia
    Yes ofcourse SMO is one of the best way of online brand promotion. You can make your brand popular among people with in short time period if you do research & follow the best strategy. You just have to analysis about the strategies of top brands, how they are making their promotion.
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  • Profile picture of the author Hrkjds
    Social Media Marketing is effective if you are a big business owner. For a small business it is not much effective as money matters here..
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    • Profile picture of the author jasondinner
      Originally Posted by Hrkjds View Post

      Social Media Marketing is effective if you are a big business owner. For a small business it is not much effective as money matters here..
      I am a "small" business and it has been VERY effective for me. So whoever is reading this, don't take what he just said as Gospel, because it's not true. It may be for him, but not for me and countless others.
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      • Profile picture of the author Andra el
        Jason can you give me the tips, I'd used FB & twitter to promote product, and not yet get some "worth" experience. is it need any tools/add ons we have to set there?
        thank for your reply
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        • Profile picture of the author jasondinner
          Originally Posted by Andra el View Post

          Jason can you give me the tips, I'd used FB & twitter to promote product, and not yet get some "worth" experience. is it need any tools/add ons we have to set there?
          thank for your reply
          What's working for me is to build an audience of real people who like your Fan Page in a niche that has problems that can be solved by way of products you can offer them as an affiliate.

          THere are many ways to go about doing that, but I reserve my strategies for people in my inner circle or those who pay me for consulting.
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  • Profile picture of the author VivekThakur
    Social Media is good to get popularity and traffic.
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  • Profile picture of the author 1manojkumar
    SMM is one of the best method to spread your business or brand name. and its very effective to earn more money.
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  • Profile picture of the author poojaseo
    Yes,social media marketing is very effective if you do in right way...
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  • It is effective because there's a chance that your site be viewed by many subscribers and also has a chance to put your site in Google search from the social media sites that you have posted your site.
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  • Profile picture of the author adammorgan
    I've always believed that Social Media is effective when you build up audiences of people that actually want to read your content. There's a lot of marketers 'using' social media, but they haven't developed an audience that cares.
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  • Profile picture of the author Naeema Anum
    social media marketing can be effective for getting traffic but we have to know how to deal with it. We can use social Media Platform as a direct or indirect Marketing magnet for our targeted audience or customer.
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  • yes.. it is really effective,, Social Media has certainly brought me in lot of changes in the way we communicate and interact with people.
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  • Profile picture of the author Andra el
    I don't know about FB, twitter or other social media, for my friends they're looked WORK. But youtube is ABSOLUTELY WORK for me. It can reach 1st page on google by lessthan 1 hour.
    now.. all u have to learn is "YOUTUBE BOOSTER" .. u can simply find the WSO
    hope u enjoy
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  • Profile picture of the author poojaseo
    Yes,Social media marketing is effective....
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  • Profile picture of the author Susan Richards
    Its really effective especially if done the right way. Social media has a very long reach so by using it for marketing purposes, you will really have the edge when it comes to leads and conversions...
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  • Profile picture of the author jones115
    Banned
    Originally Posted by LuceJuce View Post

    Hey was just wondering what you guys think about social media marketing and its effectiveness among SMEs? Do you believe it to be an effective tool and why? Any experiences or case studies you know about would be good too. Thanks!

    Social media is a main sourse of traffic today. Of course good SMM strategy is pretty effective. But the problem is what IS a 'good SMM strategy'. SOcial meda is a field where rules are pretty quick to change. But there are some sustainable points to keep in mind.
    Be loyal to your visitors and your visitors will be loyal to you. Don`t try to cheat, don`t be formal. Show that your social net community is made with soul and heart. In short, be friendly and honest. Honesty is the most sustainable (in a long distance terms) SMM policy.
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  • Profile picture of the author alhirey
    its depend on strategy that your are choosing but it is also time consuming.
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  • Profile picture of the author infoway
    It's considered to be a very effective strategy. It all depends how the whole process is carried on intelligently. Brand promotion, ad sense/advertisingthrough Facebook and other SMO platforms is proven to be very vital in all respect. Nowadays branding through Social media marketing is very popular amongst other upcoming methods in order to attract huge amount of potential customers of all generations.
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  • Profile picture of the author davehayes
    Having been associated with online marketing since 1998, I have to say that Social Media Marketing is an extremely effective marketing tool when it is done the right way. By That I mean, using good content to attract people to you, by use of video, blogs and articles

    Applied Education is the difference
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    Read the reviews on list building & blog promotion, so you save time & money
    http://davehayes.co

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  • Profile picture of the author Natalie Ukietech
    Easy tips on how to promote your start-up
    Ways to Promote Your Start-Up
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  • Profile picture of the author bimtri
    yes, social media can help our business. we can sell products or affiliate sales via social media, also improve our serp use social emdia especially twitter and facebook
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    Personal experience in Bimtri Story
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