1) I have 2 ads running and have tested both with different headlines and images throughout the week. I sorta know which image/headline combo to continue with.
2) I began with CPC, but switched to CPM after 3 days
3) 2 days ago I read that Facebook has a screwy method for showing ads. Apparently the better performing one will be put first. To counter this, I increased the ad spend to the not-so-great ad, and decreased the better performing one.
4) my daily budget is extremely conservative - $3 as this is my first time into it.
At the moment, I have no benchmark so I don't know if getting 4 likes over a week is good, bad, or humiliating? Up until 2 days ago, I had 5 likes but i posted something dumb and lost 1. Based on my scenario, I'd like to get opinions from the veterans..