[FB Ads] high CPM bid = wider reach?
Hey WF!
I'm running a few campaigns on FB Ads. My target audience is 400K , US males. So far my ad has only reached 665 profiles. The CTR isn't bad (nearly 3% with 0.06 CPC). This is pretty low considering I started this ad 24 hours ago.
Do I need to increase my CPM bid to increase the reach?
Thanks,
Sanj.
I'm running a few campaigns on FB Ads. My target audience is 400K , US males. So far my ad has only reached 665 profiles. The CTR isn't bad (nearly 3% with 0.06 CPC). This is pretty low considering I started this ad 24 hours ago.
Do I need to increase my CPM bid to increase the reach?
Thanks,
Sanj.