And many people buy dead "likes". But these activities never helps anything on SEO. Here are the few things to improve or activate your likes on FB
1. All the posting must be with in your product or service.
2. Don't put social awareness or things that not associated with your product or service.
3. Use 100% original content for the post
4. Do not overload with offers, Offer must be restrict
5. Post must be short and brief
6. share the admin privilege (appoint mangers) for the publicity
7. use plug in to add ecommere through page.
Please share your thoughts and idea that may useful for the other members.