When you create a new ad, there is also a Sponsored Stories part to it. Are the sponsored costs included in the actual budget for the day or is there a separate budget for it? For eg, after creating an ad with a budget of $10 per day, I noticed there is a regular ad campaign plus a sponsored stories ad. Will I now be paying $20 per day because the sponsored stories was added?
Which is better and cheaper to run CPC or CPM? Thanks for your feedback.