Charging per clicks/impressions
I manage a successful FB page for a client with a huge level of engagement, the niche is fishing. We can easily get 30k+ impressions organically on each post and hundreds of link clicks. Needless to say, the audience's demographic are all people interested in fishing.
We want to put together a package where we charge his current sponsors and future potential advertisers on a CPC and CPM basis, but I have nfi on what to charge.
Any pointers here, ballpark figures, would be awesome. We'll ultimately charge as much as people are willing to pay, but hey, I thought I'd ask here anyway.
A huge thank you for your time.