Social media channel or channels for multiple businesses

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I currently have three small businesses (which come under one holding company) and I am thinking of going online to create some awareness of the brand.

I got stuck at the very first stage I guess... How many profiles should I make? Should I make a Twitter/Facebook profile for each separate business? Or should I make one holding company profile and 'spread the word' via this channel?

I want to market businesses separately as they operate in different markets but would it be better to market under one Group channel?
#businesses #channel #channels #media #multiple #social

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