Facebook custom audience doesn't convert - why ?

13 replies
I've heard a lot of good things about creating a targeted custom audience by collecting UIDs of people who are members of certain Facebook Groups and advertising relevant offers.

People were bragging about 10% CTR - amazing !

I decided to give it a try and collected 20,000 UIDs. I used an existing ad that was already running successfully (Like a page). I ran the same ad on the custom audience that was interested in exactly the same subject as in my page.

The results were a complete disappointment: .0001% CTR. I hardly got any clicks.

My theory is that it doesn't matter how targeted is your audience - some people are not going to click on any ad - they are just ad blind.

Am I right ? Am I missing something ? I am awaiting a reply from the FB gurus. Thanks
#ads #audience #custom #facebook #work
  • Profile picture of the author papuanac1971
    If you are collecting UIDs from the groups need to check every group about members activity and what they are discussing in the group.
    Than how much active users are in confront of groups member. It all counts. As I know, many people join groups because was invited by others and remain there.
    To grab right UID's need to do lots of searches and there are no tool that will give you exact results what you are searching for. Another thing is that even you target audience you need to do some settings in order to get 100% of targeted members.
    I play a lot with that and I know is not 2 minutes job.
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    • Profile picture of the author JackCronfield
      Thank you for your reply. I wonder why I don't get any replies from the same people who are bragging about the amazing results that they get from custom audience.
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  • Profile picture of the author npoint
    Originally Posted by JackCronfield View Post

    I've heard a lot of good things about creating a targeted custom audience by collecting UIDs of people who are members of certain Facebook Groups and advertising relevant offers.

    People were bragging about 10% CTR - amazing !

    I decided to give it a try and collected 20,000 UIDs. I used an existing ad that was already running successfully (Like a page). I ran the same ad on the custom audience that was interested in exactly the same subject as in my page.

    The results were a complete disappointment: .0001% CTR. I hardly got any clicks.

    My theory is that it doesn't matter how targeted is your audience - some people are not going to click on any ad - they are just ad blind.

    Am I right ? Am I missing something ? I am awaiting a reply from the FB gurus. Thanks
    I have the exactly same expirience with FB the problem is the people there are not in "buying mode" so therefore the conversion is very poor. I lost a lot of money on facebook ads and a lot of time on doing some rumour to make them interested my fanpage at very poor results. As I read on many forum sites many people have exactly same expirience with facebook. It seems it is a wasting of time and money only.
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    • Profile picture of the author papuanac1971
      Originally Posted by npoint View Post

      I have the exactly same expirience with FB the problem is the people there are not in "buying mode" so therefore the conversion is very poor. I lost a lot of money on facebook ads and a lot of time on doing some rumour to make them interested my fanpage at very poor results. As I read on many forum sites many people have exactly same expirience with facebook. It seems it is a wasting of time and money only.
      Making money on Facebook is not easy with lot of competitions around. To be able to do it you must provide interesting thing in one interesting way on right time and to be able to do that you need to have marketer sense. If not you will never make good money.
      That's why I always said, not everyone can be successful here. IM and FB marketing is a job like every other job and not everyone can perform it well. Like I cannot be baker because I hate it that maybe you cannot be marketer.
      Sorry, but pointing you was just as an example. I did not mean to offence you or discourage you but just telling the fact and truth!
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      • Profile picture of the author npoint
        Social media marketing is not the thing I am specialize in so that is maybe the reason that is true ,but many big companies with really sirious money moving out from FB ADs also do you think they are doing it wrong way too ? I don't think so cos if they have so big monye they can afford to hire "best" social marketers but for some reason it still does not work for them, why ?

        I read about it recently and it confirms my own expiriences. I don't say it is impossible to earn any money with fb ads or other free ways but the effort and money you have to invest into it can't earn on itself in most cases.

        Anyway FB has their stupid rules as Google in adwords and they can kick you off for any reason. They have in their rules couple of very wide terms ,they are forbidding to advertise the products they BELIVE it could be not perfect fit or annoying for their users - so they can truely kick you of for ANY reason , because ADs by definition are annoying (; ,its a very wide space for interpretation.
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        • Profile picture of the author papuanac1971
          Originally Posted by npoint View Post

          Social media marketing is not the thing I am specialize in so that is maybe the reason that is true ,but many big companies with really sirious money moving out from FB ADs also do you think they are doing it wrong way too ? I don't think so cos if they have so big monye they can afford to hire "best" social marketers but for some reason it still does not work for them, why ?

          I read about it recently and it confirms my own expiriences. I don't say it is impossible to earn any money with fb ads or other free ways but the effort and money you have to invest into it can't earn on itself in most cases.

          Anyway FB has their stupid rules as Google in adwords and they can kick you off for any reason. They have in their rules couple of very wide terms ,they are forbidding to advertise the products they BELIVE it could be not perfect fit or annoying for their users - so they can truely kick you of for ANY reason , because ADs by definition are annoying (; ,its a very wide space for interpretation.
          In last part of your post I agree 100% and that's why you need to be smarter than they. Run your add, than stop it, run another one and than stop it. Like this you will never annoy anyone as your add run only short part of time.
          Till now I did not have any problem what doesn't mean I wan't in the future but as long it goes good for me I will remain with facebook...
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          • Profile picture of the author npoint
            The problem is I am not talking about free advertisings, but paid ones in that example, so I really don`t understand why I can`t display ads I am paying for (: and must predict what is in accompliance with their "rules" wich gives them very wide space for interpretation or not, what could be taken by them as "annoying" or not, it is stupid in my opinion. I completely agree if you want to advertise for free you must do it smart to don`t spam other`s people timelines etc because you are doing it for free, FB have no deal in that, that`s clear for anyone, but if you are paying for something like for FB ads you should expect something in return and the last thing I could expect is closing Ads account for something like don`t predicted users expectations ,or if my ad`s annoying them or not, I am paying for display ads so I shouldn`t care they are anooying them or not if they are annoying them they should close their accounts on FB or the FB should stop take our money for displaying them ... (:
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            • Profile picture of the author stevenchong
              Facebook ads not showing mainly due to your low campaign budget or bid. Try increase your budget or change to Optimized CPM.
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  • Profile picture of the author brutecky
    Saying the low CTR is not enough. How many impressions did the ad have? If possible post a screenshot of your ad stats.
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  • Profile picture of the author deborahdawui
    Originally Posted by JackCronfield View Post

    I've heard a lot of good things about creating a targeted custom audience by collecting UIDs of people who are members of certain Facebook Groups and advertising relevant offers.

    People were bragging about 10% CTR - amazing !

    I decided to give it a try and collected 20,000 UIDs. I used an existing ad that was already running successfully (Like a page). I ran the same ad on the custom audience that was interested in exactly the same subject as in my page.

    The results were a complete disappointment: .0001% CTR. I hardly got any clicks.

    My theory is that it doesn't matter how targeted is your audience - some people are not going to click on any ad - they are just ad blind.

    Am I right ? Am I missing something ? I am awaiting a reply from the FB gurus. Thanks
    Remember, FB allows friends to add their friends in certain groups automatically. Moreover, some FB users do not remove themselves from the groups even though they are not interested in whatever is being discussed. Thus, everyone in a group is not necessarily interested in the niche. This may explain the low CTRs.
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  • Profile picture of the author Paycheck Rebel
    Its not a problem with the audience. Your ad isn't very good. Change your ad to create a element of curiosity and relate it directly to your target market.
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  • Profile picture of the author crionic
    Be careful, scraping facebook UID without the user's explicit consent in order to build a custom audience is strictly forbidden by Facebook.
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  • Profile picture of the author banwork
    While I have also heard a lot of excitement about custom audiences and partner audiences, my experience promoting my own company and promoting other pages with both of these audience types has been more disappointing than any other audience. My intuition says the reason is a combination of who is actively clicking on Facebook ads and the competition with other advertisers. If everyone else thinks something is a good idea, usually that ruins it. Since a very small percentage of users actively engage with ads, showing ads to a custom audience or partner audiences is vulnerable both to bad data collection and to audience inattention to Facebook ads. For example, I can almost never get a client from Facebook ads because the kind of person that is my client does not click on Facebook ads. They stopped clicking them a long time ago. You may be encountering these same problems with your custom audience.
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