How Good is my FaceBook Ad? Please help!

by 18 replies
21
I'm making a fan page called "Daily Writing Tips 4 Kindle Authors". It targets Kindle authors and people who want to publish their stories & make income as a writer. I will monetize it by sending affiliate links for products that will help them.
I also will build an email list from this that I will merge with emails collected from my product sales in the Kindle niche.

I've made a page, got about 18 posts on there now, a decent header and a decent profile picture. Now I need to get fans. I've set up an ad, and here is how I set it up so far: (haven't ran the ads yet)
  • Ages 26-40
  • Interested in "fiction writing", "Kindle direct publishing", or "writing my novel."
  • Total audience is 20,000 people
  • Optimized for impressions. Recommended budget was $0.05-$0.018 per thousand. I set it to $0.06 per thousand impressions.
  • Budget is $2/day
So, how does this look so far? Am I doing it right or at least okay? What could I do better? I'm trying to get it targeted to the right people as best as I can.
I will do some split testing with different ads, but is this a good first ad? Here's a picture of how the ad will look:



Thank you, and please help and reply fast, because I want to start this ad campaign today.
#social media #advertising #campaign #facebook #good #targeting
  • I'm really pleased with this ad. Here're the reasons:
    1. You've encapsulated the main benefit in the headline
    2. You've given it a time frame (daily)
    3. Your ad has a likeable picture
    4. You seem trustworthy (the three red stars help here)
    5. You have a call to action (i.e. "Like for Daily FREE Tips...")
    There's literally nothing I can think of that would make this better except for A/B testing it with another image/appeal/offer. Of all the books such as Scientific Advertising, Tested Advertising Methods, Ogilvy on Advertising, and Gary Halbert's newsletter and their concepts within them, I'm really stumped to making this ad better in any way through any of these sources or my own.

    Oh! Oh! Oh! Can I make a suggestion? Try adding the word "New" or "Announcing". That's about the only thing that could possibly make this ad better, I think--People are addicted to new things. (Source: Tested Advertising Methods by John Caples)

    Let me know if this helps!
    • [ 2 ] Thanks
    • [1] reply
    • Thanks! I think I'll start the ad campaign soon, I'll just wait a bit longer to see if I get any more replies
  • Facebook ad looks good, the only thing maybe holding it back is the Likes! I appreciate you need more people to click it to add Likes. But I would consider targeting a cheaper audience to get your likes up and the resort back to your chosen fields.

    People feel more comfortable with social proof......a bit like sheep, get a few to like and the masses will follow
  • i remember the text in pic can only be 20%.
    your image might not get approved.
  • I would definitely split test 1 without the green check and 1 with. I think the check is a major distraction and might put off a viewer off the add. my 2 cents

  • From my point of view this add will not convert at all. What I will do is change immediately ad picture and create one, new, nice eye catchy one. Second I will change headline completely, and third one, for the text will just write "Like Us!" and that's all.
    So for the title could be something like "Kindle writing tips" and body just "Like us". I make it fast but will for sure lose some time to get right title and spend some time to create right eye catchy photo.
    Next thing is you are using too much capitalized words like "KINDLE" and "FREE". Facebook don't like it.
    What I usually do before run my add is visit similar fan pages and do some search but all inside facebook for at least 15-20 minutes. Then I log out and again log in. Facebook will memorize keywords I searched and will start run add on my page related to my search. This is good to check what competition do and to get an rough idea about how should look your add.
    Try it, maybe you will figure it out something!

    P.S. Make it as simple as you can!
  • Doh! (facepalm). guess this thread is really about selling "FB ads cracked".
    • [1] reply
    • Tried 3 slightly different ads. 1 is per impression, no clicks yet. 2nd is per click, hasn't had anything happen yet. 3rd is auto-optimized for likes, $0.35 per like but got 3 likes so far.
      I've made a new ad with a different description and more of an eye-catching picture. It's not the best looking, but it's more eye catching:
  • Getting some decent success. Check out the stats, I'm paying about $0.08 per like and almost 0.7% CTR:


    My budget is currently $2 and I've only spent about $4 so far! I did buy a $50 coupon for $5, so that lowers the costs for me even further! Got 56 likes so far, I'm going to slowly raise my budget.
    This ad is actually one of the first I made. None of the others worked nearly as well!
    • [1] reply
    • 55 clicks and you pay $4.06... Means you are paying approximately $0.07 per click what is really high.
      Try to lower it down, make some changes in your add. Target small portion of audience, it will reduce click rate..
      • [1] reply
  • My average cost per like is now up to $0.12 per like. I'm trying to experiment with a few more likes. Any suggestions on what I should do?

    Spent $18 so far, have about 175 likes.
  • Now that is an excellent Facebook ad. Absolutely no problem at all. But I hope that things may go well on your part. Good luck and I hope you will be banking some more money with this one. Cheers!
  • Looks pretty good to me. I think it looks professional. 52 likes on $4 spent isn't bad at all.
  • I'd test another ad where the headline is a question along the lines of "make money on kindle" or "Like Kindle?" "Get Published" or something that piques curiosity that way. Of course you only have so many characters permitted to get that across.

    In the body copy I'd be more specific: Get two new tips every day for Kindle. Click here.

    And you're targeting interests,right?
    • [1] reply


    • Ad has been doing good for the past few days... 180 clicks and several thousand impressions for about $0.10 per like. But now today, all of the sudden it's had no activity at all. $0 of my budget spend, no impressions made at all, it's just doing absolutely NOTHING. Why is this happening?

      The ad is not paused or anything, it's supposed to be up and running. It was doing fine yesterday until today it suddenly just stopped doing anything! I have tried new ads, but none seem to work as good as that 1, and the only ones that do work are about $1 per like. (WAY overpriced!)



      Why has it just STOPPED? Been 2 days like this and it's very strange. Is there a way I can contact Facebook support? (if there is any?)

      Please help, thank you.
  • change your image for something cute
Join the discussion

Next Topics on Trending Feed

  • 21

    How Good is my FaceBook Ad? Please help!

    I'm making a fan page called "Daily Writing Tips 4 Kindle Authors". It targets Kindle authors and people who want to publish their stories & make income as a writer. I will monetize it by sending affiliate links for products that will help them. I also will build an email list from this that I will merge with emails collected from my product sales in the Kindle niche.