However, when I add some more interests (health), I got 8,400 people and then it was OK, "Your target audience is defined."
I don't get it. Since I pay per click, not impression, I don't see why wouldn't I have a wider audience? I mean, if they show ads to older women with health interests, it's fine. But maybe many other older women (not necessarily interested in health) would be interested in my product!
Am I missing something? What are your suggestions?
Thanks in advance