3 Simple Tools For Riding The Social Wave !
Hey Guys And Girls
So the other day I thought I would add a post about the power of the social web and why it's something all marketers, seasoned or not should be taking advantage of.
I pointed out that although keyword tools are an essential part of your Marketing arsenal, they have some major flaws that I'm sure anyone who has been doing IM for a while knows all too well.
For those of you new to the game, let me provide a quick recap....
The data the Keywords tools use for the most part will be upto six months old. This means that although it is an indication as to what's popular for a given market, it's not really current trending data because it reflects past searches and not current ones and to top it off, everyone else will be competing for the same high value keywords you are which can make life very difficult.
This is why I have been experimenting with the social web, and in particular looking at how I can leverage this massive amount of data to get more traffic and more sales.
Now I will be upfront and let you know that I'm putting together a free WSO in the coming weeks on this very topic and would love for you all to have a read, but for now let me share with you three very important tools that I believe every marketer worth their weight in salt should have in their tool box.
The First is www.Hootsuite.com
For those of you who don't know this is a complete social media publishing suite, but it can do SOOOO much more. In particular, it's ability to follow trending conversations in twitter, while identifying top influencers really does make this tool a seriously powerful asset when trying to find out what's hot and what's not in your given niche. It has many other powerful features and works on an app basis with plenty of additional functionality being provided by some top developers.
The Second tool can be found at Real Time Search - Social Mention
This tool is bad ass for sure!!
Social mention is a toolset that allows you to listen to all the top social platforms, form Facebook to Youtube and gives you an indepth analysis of what conversations are being had right now with regards to any given topic. It takes it one step further by allowing you to gauge the sentiment (how people feel about a given topic) which is invaluable when doing your market research. Personally I love this tool and considering it's free, it would be crazy not to be using it!
My final tip is a platform called Datasift.
Now this is a relatively new player on the market and is a paid service. However, if you are a serious marketer, this tool is certainly worth considering. I think the best way to describe it would be to say it's like the hootsuite and social mention on Steroids!! Check it out for yourself, I'm sure you'll be impressed!
People, this is information is GOLD!
If you can work out what's hot in any given market place before your competitors and match an offer to the traffic, then I think we all know what it means...
$$$$
Well that's it for now my fellow warriors. I hope you found this of interest to you. If so let me know by hitting the thanks button and I will be happy to share a little more.
Keep on Rocking
So the other day I thought I would add a post about the power of the social web and why it's something all marketers, seasoned or not should be taking advantage of.
I pointed out that although keyword tools are an essential part of your Marketing arsenal, they have some major flaws that I'm sure anyone who has been doing IM for a while knows all too well.
For those of you new to the game, let me provide a quick recap....
The data the Keywords tools use for the most part will be upto six months old. This means that although it is an indication as to what's popular for a given market, it's not really current trending data because it reflects past searches and not current ones and to top it off, everyone else will be competing for the same high value keywords you are which can make life very difficult.
This is why I have been experimenting with the social web, and in particular looking at how I can leverage this massive amount of data to get more traffic and more sales.
Now I will be upfront and let you know that I'm putting together a free WSO in the coming weeks on this very topic and would love for you all to have a read, but for now let me share with you three very important tools that I believe every marketer worth their weight in salt should have in their tool box.
The First is www.Hootsuite.com
For those of you who don't know this is a complete social media publishing suite, but it can do SOOOO much more. In particular, it's ability to follow trending conversations in twitter, while identifying top influencers really does make this tool a seriously powerful asset when trying to find out what's hot and what's not in your given niche. It has many other powerful features and works on an app basis with plenty of additional functionality being provided by some top developers.
The Second tool can be found at Real Time Search - Social Mention
This tool is bad ass for sure!!
Social mention is a toolset that allows you to listen to all the top social platforms, form Facebook to Youtube and gives you an indepth analysis of what conversations are being had right now with regards to any given topic. It takes it one step further by allowing you to gauge the sentiment (how people feel about a given topic) which is invaluable when doing your market research. Personally I love this tool and considering it's free, it would be crazy not to be using it!
My final tip is a platform called Datasift.
Now this is a relatively new player on the market and is a paid service. However, if you are a serious marketer, this tool is certainly worth considering. I think the best way to describe it would be to say it's like the hootsuite and social mention on Steroids!! Check it out for yourself, I'm sure you'll be impressed!
People, this is information is GOLD!
If you can work out what's hot in any given market place before your competitors and match an offer to the traffic, then I think we all know what it means...
$$$$
Well that's it for now my fellow warriors. I hope you found this of interest to you. If so let me know by hitting the thanks button and I will be happy to share a little more.
Keep on Rocking
