I usually use Bing Ads for promoting my website, but this time I have chosen Facebook Ad Campaign. Facebook Ad Campaign manager claims that I received about 74 impressions till now. My CPC is quite high, as thats what I set for better visibility. It is about $ 0.50 per click. But when I see my Google Analytics I see the numbers are still. There have been only 11 visitors as opposed to the 75 clicks that Facebook is claiming. This has always kept me confused, the figures. Maybe I do not know how the metrics work or is there is something else that can help me understand the campaign.
Any feedback will be appreciated.