A sponsored ad normally is shared by a person/page, so it says in the header
X..shared a link
The ad header is linked to the same destination page as "link"
Below that, there's a http://.... also linking to the destination page.
So if those 3 go to the same destination, what's the difference?
I run a campaign for a few days and got 10 link clicks and 587 clicks. Clicks supposedly include pages likes and event. I didn't actually want to promote a page, but for each ad (4 in total) FB made me create a page since the newsfeed ad has to come from a page. Apparently I can't create more than 1 newsfeed ad coming from 1 page at the same time?
When I look at the resulting actions there are a bunch of post likes, couple of page likes and some link clicks. However the total of actions does not correspond with the total of clicks. So I'm confused about the results.
Thanks for your input,