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Do i pay too much for my fb campaign?

by macbaren
12 replies
I have run a couple of campaigns and omg in the first campaign i made a mistake with the pic, but that one gets most likes 0.08$ per like. But my question is. is 0.08$ too high per like or should i continue running that campaign?
#campaign #pay
  • Profile picture of the author ValentinCavelier
    Hey Macbaren,

    It depends on the niche and on the target you have.
    - What niche is it ?
    - What countries have you targeted ?

    For how many days have you been running that ad ?
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    • Profile picture of the author macbaren
      Originally Posted by ValentinCavelier View Post

      Hey Macbaren,

      It depends on the niche and on the target you have.
      - What niche is it ?
      - What countries have you targeted ?

      For how many days have you been running that ad ?
      Its the music niche. i have only been running it for 24 hours and i targeted only india because i saw on alexa when i put in my niche main site that there was where most user were coming from and nr 2 were usa
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      • Profile picture of the author Alfreado
        I'm paying between €0.75 and €1 per like. Judging from your post I'M paying to much haha

        I'm in a ultra small niche though
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  • Profile picture of the author hugo112
    It is a little high.. You can expect less than $0.01 per likes if you target indian people
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    • Profile picture of the author onlinesolutions1985
      Originally Posted by hugo112 View Post

      It is a little high.. You can expect less than $0.01 per likes if you target indian people
      Yes its a little high it should be less than $0.01 per like.
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  • Profile picture of the author newtonguywoodiii
    Actually, it all depends upon what your niche is and who are the people in your target market? Since you said you are in a music niche, I believe that is quite a big niche, right? However, I personally think you are paying too much, considering the fact that your target market are the people from India. No, i am not being a racist here. It is just the fact that you should spend less for targeting people from India or other third world countries like Vietnam and Philippines.
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  • Profile picture of the author jgant
    I'm not familiar with your niche, but I think generally $.08 is a bit high for India. It's not terrible, but with a little optimization you should be able to cut it in half at the very least. I advertise to India and shoot for $.02 to $.03 per like - it fluctuates a bit, but once a campaign hits $.05 per like (for India), I change it (swap out new images/offer a new freebie, etc.).
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  • Profile picture of the author Cobaki
    Considering that you are targeting India, $0.08 is very high. It should be just around $0.01-$0.02 even though it is from a niche as big as music. I do not know all the details about your strategy, so that is just my estimation with all the aspects that you have mentioned.
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  • Profile picture of the author macbaren
    What i think is very strange is that facebook shows me this Suggested Bid: $0.01 - 0.03 USD But if i choose to pay only 0.03 i dont get any views?
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  • Profile picture of the author overtonis
    anything over .08 for a fb likes is too much. Why? because you can get likes for around .01 to .03 if you target right countries. Now if likes isn't really your goal..then you should be running the add to your fb landing pages that has strong call to action to your website. What I am saying is that once your over few thousand likes...they really don't matter anymore and your full effort should be to driving traffic to those landing pages and indirectly to your website. Note: those landing pages will need to be secured (https).
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    • Profile picture of the author ValentinCavelier
      Originally Posted by overtonis View Post

      anything over .08 for a fb likes is too much. Why? because you can get likes for around .01 to .03 if you target right countries. Now if likes isn't really your goal..then you should be running the add to your fb landing pages that has strong call to action to your website. What I am saying is that once your over few thousand likes...they really don't matter anymore and your full effort should be to driving traffic to those landing pages and indirectly to your website. Note: those landing pages will need to be secured (https).
      When you speak about Facebook landing pages, what exactly do you refer to ?
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  • Profile picture of the author JohnnyG11k
    I'd say that's a good investment. Only testing will show what's worth and what's not.

    When you ask about do I pay too much? Only you can answer that, it is too much compared with your conversion? Do you have a back-end which enables you to profit 10x times more than your initial investment?

    Imagine your back-end / follow-up funnel makes you $20 a month for each lead you bring in, on average.

    Would you say $5 per lead is too much? If you pay $5 to get 100 likes which brings 1 lead, it's not too much in my opinion.

    Not sure if you can track likes to leads though. Anything should and could be tracked though.

    Hope it helps?
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