Facebooks likes valuable?
I have always dismissed Facebook to advertise on because I just didn't believe it would work for some reason. I have done well with just sending people to a squeeze page and capture email addresses.
Now, I'm wondering how valuable are Facebook likes really? Can I send out mass-messages to everyone who has liked my page?
Are likes the only thing you can go after by advertising on facebook or can you send them to a squeeze page as well? Maybe you first get them to like the page, then get them to sign up on your email list by linking to your squeeze page in your status updates? What do you recommend?
Thanks.
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