You have to promote your page to let people know it's there. There are millions of pages out there and unless you promote it no one will see it.

Here are 10 things you can do:

1. Put your fanpage URL in your email signature
2. Put a facebook fan box on your blog/website
3. Make sure you are using targeted keywords in you bio and page description
4. Cross promote FB page on Twitter, Pinterest, Instagram and other social sites
5. Purchase Facebook Ads
6. Sponsored Ads (can start as low as $5 a day to generate links)
7. If you are using an autoresponder service make sure to invite your list to your new page
8. Engage in groups and on pages of people who have similar niches
9. Promote your fanpage when doing video marketing - add call to action to have people meet you on Facebook
10. Add FB link on any promotional materials, ebooks, free reports, etc.

hi, if you have budget spend it time to time on bosting post and advertise your page !!
and also they have some ways and tips to get more fans !! just check my signature and get that e-book is about how to get fans to your page facebooc and also how you earn money with publishing on facebook
best luck
Founani Chouaib

Hi, you know ,Content is King and Distribution is Queen.
Here are some tips to help optimize your Facebook page.

1. Update Your Page Info with your required keywords.
2. Update Your Cover and Profile Image regularly .
3.Adding a link to your website in your page’s contact info is absolutely necessary.

make sure your text boxes are filled with keywords.

Hello,

Social Media Platforms are the place to keep ongoing social communications as well as these are the potential sources of website and business branding. One of the biggest social media sensations is Facebook. Strategies that You Should Apply On Your Facebook Fan Page:

• Design Informative Cover and Profile Photo
• Make an Arrow From The Cover to The Like Button
• Make a Redirection of an I-Frame Tab to Your Website
• Include Your Website URL on The Fan Page Short Description
• SEO the Fan Page
• Regularly Update Your Website News and Offers
• Promote Your Fan Page

The last and important point is getting unique likes. It doesn't mean to have 10K or 20K likes in a single day using bots. I think, 100 real likes are 100% better than 10K fake likes. Likes from bots won't help you in branding website or getting visitors.

Have a nice day

Since you got Business Facebook page you have a great method to get some additional likes

You can setup an iframe app which is pretty easy to install, just search iframe in Facebook and in search results install the most famous iframe app, then you can offer discount to your clients, or special ebook or expert guide in return of likes, You would create a lock page using this App,
Users would have to first like to get there discount code, coupon code or expert guide
This is one of the best methods to get additional likes when you have business facebook page

You should update regular basis your facebook page with fresh content and share your facebook page post in other social networking sites.

HI

First of all you need to make your facebook cover relevant after that you need to determine what people(from your niche) like and try to make them "crazy" with your posts