Seven Ways to Create Viral Video

by MM80
15 replies
Because videos are the format of choice for most internet users, your odds of going viral are improved if you focus on creating a viral video. Here are seven shortcuts you can use to improve your chances of success:

1. The more videos, the better - Basically, the more videos you
produce, the greater your chances that one of them will go viral. It's
sort of like playing lottery. The more tickets you buy, the better your
chances of winning.

2. Make videos that are funny - People will watch and share videos they find entertaining. Making people laugh is the easiest way to entertain them. Hence, funny videos are often the ones that goes
viral most frequently.

3. Target your fan base - The internet's ability to find specific microtopics of interest quickly means that there are a lot of fans out there for whatever you are selling. If you give them content that feeds their fanaticism, they are going to be more likely to pass it along to their contacts.

4. Parody and satire sell - One of the most basic comic tools is to make fun of something that takes itself too seriously. You can
connect with audience and entertain them using parody and satire.
Just remember to always keep it tasteful.

5. Keep them guessing - Video editing techniques makes it relatively easy to create something that looks real but is not. Some of the most popular viral videos are those that make the viewer wonder if what they are watching is genuine.

6. People love gimmicks - Techniques such as Legos, action figures, time lapse, stop motion and miniatures make some of the most interesting and most popular viral videos. By packaging your
message in some sort of gimmick, you can broad its appeal.

7. Meme's the word - Memes are quirky internet crazes that spread like wildfire over the web. By being aware of what's hot

and incorporating it into what you are trying to promote, you can
catch ride on a rocket of popularity.

With which kind of videos are you getting success on Youtube guys?
I really wanna hear your opinion!
#create #video #video marketing #viral #ways
  • Profile picture of the author adystanley
    [DELETED]
    {{ DiscussionBoard.errors[8666860].message }}
  • Profile picture of the author GlenDev
    Do you have any examples of your favourite viral videos?
    I'm a Belgian marketing student and i'm really interested about this topic.
    {{ DiscussionBoard.errors[8667609].message }}
  • Profile picture of the author Josh Rueff
    Awesome post, I really need to start making youtube content with the specific purpose of going viral - these tips are great!
    Signature

    Life is full of nothing but opportunities. There is no misfortune, bad luck, or misery; only opportunity.

    “To move the world we must move ourselves.”
    -Socrates

    {{ DiscussionBoard.errors[8670373].message }}
  • Profile picture of the author PerformanceMan
    Good post. You pretty much said it all!
    Signature
    Free Special Report on Mindset - Level Up with Positive Thinking
    {{ DiscussionBoard.errors[8670451].message }}
  • Profile picture of the author deborahdawui
    Another tip: Ride on current trends. Remember when Harlem Shake video came out and every other company was doing their own Harlem Shake?
    Signature

    Learn how to generate more leads to improve your profits. Connect with me on Facebook.

    {{ DiscussionBoard.errors[8675484].message }}
  • Profile picture of the author chrris
    Use the drafting technique, a term coined by Derek Halpern. In short, its where you follow influential sites/personalities in your subject matter and see what kinds of content they share from elsewhere. Then you create content like it and promote it to those influencers. The quickest way to promote your own content is to give influential people content they are just dying to share!

    For example - A sports network recently shared and linked to a video of a soccer team pulling off an impressive and entertaining team stunt on their blog. In their blog post, the sports network spoke of how much they wanted to see more content just like this! So, if your building a YouTube audience teaching people how to play that sport, make a video like that to build your audience and tweet it out to the sports network. They share it and your video goes viral
    {{ DiscussionBoard.errors[8676226].message }}
    • Profile picture of the author MM80
      Originally Posted by chrris View Post

      Use the drafting technique, a term coined by Derek Halpern. In short, its where you follow influential sites/personalities in your subject matter and see what kinds of content they share from elsewhere. Then you create content like it and promote it to those influencers. The quickest way to promote your own content is to give influential people content they are just dying to share!

      For example - A sports network recently shared and linked to a video of a soccer team pulling off an impressive and entertaining team stunt on their blog. In their blog post, the sports network spoke of how much they wanted to see more content just like this! So, if your building a YouTube audience teaching people how to play that sport, make a video like that to build your audience and tweet it out to the sports network. They share it and your video goes viral

      Thanks for your comment! It sounds like a good plan to get the extra viral kick for your video!
      {{ DiscussionBoard.errors[8678940].message }}
  • Profile picture of the author JackBies
    I put together this video "MOTIVATION - Never Give Up!" to inspire people with the link in the very end. Do you think it has any chance to go viral ? Please give me your thoughts. I will be still producing so any advices from you experts are more than welcome. Thanks, guys.
    Signature

    Creative Web Tips for FREE at www.googlejackbies.com

    Be Creative.

    LATEST NEWS: Cool FREE Training on Instagram -> Here

    {{ DiscussionBoard.errors[8677156].message }}
  • Profile picture of the author Videozlab
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[8683434].message }}
    • Profile picture of the author Michael Shook
      You don't create viral videos. The best ones that go viral do so because they are honest and open and touch people's hearts. They were not created for the purpose of going viral or of promoting a business.

      There are some ad agencies that do create videos and then put their promotion machine into gear and those videos get a lot of traffic.

      But the ones that do go viral on their own are just videos that a lot of people like. Its important to start with that idea - what can I share that is honest, emotional, and interesting? Start with the idea of giving rather than the idea of taking and I suspect you will have much more success with videos, or anything actually.
      Signature


      {{ DiscussionBoard.errors[8683474].message }}
  • Profile picture of the author kbclickbank
    This is really an excellent post. This post help newbies to learn how to make viral videos well. Viral videos are mysterious, wild, and above all else, unpredictable, ranging widely in content, length, audience, style, etc. Some creators of viral videos didn't even intend for their videos to go viral in the first place! The truth is, there is no proven formula for producing viral videos. However, viral videos do share some common characteristics which we can examine. Thanks again for your great share.

    Have a nice day
    {{ DiscussionBoard.errors[8687145].message }}
    • Profile picture of the author MM80
      Originally Posted by kbclickbank View Post

      This is really an excellent post. This post help newbies to learn how to make viral videos well. Viral videos are mysterious, wild, and above all else, unpredictable, ranging widely in content, length, audience, style, etc. Some creators of viral videos didn't even intend for their videos to go viral in the first place! The truth is, there is no proven formula for producing viral videos. However, viral videos do share some common characteristics which we can examine. Thanks again for your great share.

      Have a nice day
      Thanks for your opinion! It is great to hear so many different sights of views!
      {{ DiscussionBoard.errors[8687634].message }}

Trending Topics