I'm currently running a highly targeted campaign aimed at about 250,000 people and advertising straight into the newsfeeds only. I've set the bid on the PPC at .25c and after a couple of days I've only managed to reach 800 people but the CTR is just under .5.
I'd be happy with this overall CTR, but want to extend the reach.
My question is: if I increase the PPC bid to .50c or higher, will this extend the reach and is it more or less likely to hold the CTR?
Many thanks for any advice!