Facebook Not Allowing Headline Change for Facebook Likes Campaign?

9 replies
As the title indicates - I'm running a Facebook PPC campaign and it won't allow me to change the bolded headline - only add what I regard a 'subheading'.

Basically, the top utmost heading is the Facebook like page name, the grey smaller heading and description is as I choose. I'm willing to bet it's the reason why I am getting such a poor CTR.

Any ideas?

Thanks
#allowing #campaign #change #facebook #headline #likes
  • Profile picture of the author danielgb123
    13,000 impressions, all different images, across 6 separate ads - ZERO clicks.

    Any ideas to increase CTR guys?
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  • Profile picture of the author watkip
    Same here, lets discuss

    I used to have way better experience with facebook ads.

    20.555 impressions - 1 click - Click-through-rate 0.001%

    Ive tried 15+ different images/colors/texts. And also verry narrow targeted.

    I'm pretty convinced that something big has changed? These stats i see popping up everywhere are frightning
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  • Profile picture of the author Ryan Thomas
    They changed that recently and it sucks! Hopefully they're just testing and they'll go back to the way it was before. But 13,000 impressions and no clicks? That can't be all the headline. Sounds like your targeting may be off, unless all those images are terrible.
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    • Profile picture of the author danielgb123
      Originally Posted by Ryan Thomas View Post

      They changed that recently and it sucks! Hopefully they're just testing and they'll go back to the way it was before. But 13,000 impressions and no clicks? That can't be all the headline. Sounds like your targeting may be off, unless all those images are terrible.
      My targeting is definitely NOT off.

      I've tried targeting a lower age group (20+) and a higher age group (40+) and not a single click - all in a niche in which they would find the ad copy interesting.
      Originally Posted by Boxcarwilli View Post

      To combat fraud they now use the page names for the title of any likes campaign. Started Nov 11. I know this because we have a rep there and I get that kind of info. Almost killed our campaigns over night- paying way more than we used to for the same kind of traction.
      Thanks for the info - what are you doing now though? To combat this new change..
      Originally Posted by SocialMedia Monk View Post

      on the bottom left, there is an icon, if you click on it, you get advanced options, click on that and you will get to change the image, title etc...
      Unless you're referring to the advanced options link (which does not affect the headline).. I don't see the icon? Whereabouts is it?
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  • Profile picture of the author Boxcarwilli
    To combat fraud they now use the page names for the title of any likes campaign. Started Nov 11. I know this because we have a rep there and I get that kind of info. Almost killed our campaigns over night- paying way more than we used to for the same kind of traction.
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    • Profile picture of the author SocialMedia Monk
      on the bottom left, there is an icon, if you click on it, you get advanced options, click on that and you will get to change the image, title etc...
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      "If you are still wondering where the money is, it is in that unused part of your brain. Start Digging"
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  • Profile picture of the author Mitchell Assin
    simple solution:

    page post engagements ==> target custom Facebook Groups

    it might be your offer? can you share more info? such as the offer page and your call to action?

    feel free to inbox me if you don't feel comfortable posting that info here
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    To your success,

    Mitchell Assin

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  • Profile picture of the author Brothers13
    make sure once you hit on the bold headline, below the photo, that you change the text. if you hit it and not do anything and try to go back and change it it wont let you. maybe a bug. your best bet is to cancel the ad, refresh and try it again.

    hope this helps.
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    The more you learn, the more you earn!

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  • Profile picture of the author miklanderson2
    You brought back a post that's a year old. I'm pretty sure he's figured it out already.
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    "A bargain is something you don’t need at a price you can’t resist."
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