5 Proven Ways to Increase your Facebook Engagement

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Engagement is one of the most important factors in Facebook. If you have all the fans in the world but they do not engage with your content than your efforts will go down the drain.

Following are 5 ways that have proven to increase engagement.

1) Attract your fans to a specific point in your article.
Fans are subject to a multitude of content on Facebook and on other places over the web. Just posting a link to your article will not spark engagement. Pointing fans to a specific point in your post will increase clicks, comments, and shares.

2) Vary your content
Do not use the same type of content. This will bore your readers and they will tend to skip on your content. There are various types of content that you can use on Facebook. Use videos, photos, linked articles, and other types. Just watch your analytics and see what is engaging your fans more and give them more of that type.

3) Adjust your posts to drive click-throughs
When making a post increase your fans click-throughs by including incentives and call to actions. Do not assume that your fans know what to do next.

4) Inject emotions in your posts
With all the content that is available over the internet readers become accustomed to words and they might skim your content and head to another post in their news feed. Experiments have shown that including images, such as emoticons, will increase peoples' reactions.

5) Provide ever-green content
If your posts are about a trendy topic then you expect that the engagement will go down when the trend has passed by. Include evergreen posts as much as you can to keep the level of engagement high.
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  • 6) Use FaceBook Ads that target friends of your currents 'Fans'.

    7) Use special offers to get as many 'fans' as possible to join a mailing list!!!
    • [1] reply
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    • Why would you do this? Friends of fans is just hoping they like the same thing.

      If you going to us FB Ads target other fanpages in the same niche, those are the fans you want to attract.
  • Test audience targeting with individual posts
    Host events
    Run a contest
    Build Facebook interest list for your topic – and be sure to add your own page.
    • [ 1 ] Thanks
    • [1] reply
    • Hi Nipon. I did not get your first point. Can you elaborate how to test audience with individual posts?
      • [1] reply
  • Just to contribute, add facebook applications to increase your engagement
  • Whatever you do you should have a close eye on your insight data. Without paying attention to your insights you will be flying in the dark. As I mentioned in my original post just see what is engaging your readers more and provide them with more of this type of content.
  • You need to interact with fans like human beings , and simply posting content alone wont help much , use conversational marketing as as tool to extract better results from social media....
  • These are some nice tips
    I would like to add couple which worked out for me
    Try to run giveaway events, give out freebies and ebooks
    giving out t-shirts and gifts like that also do pretty well
    • [2] replies
    • Good tip xpesos. You need to have a look at FreeGiftr. It will help you to offer free digital gifts like ebooks and reports while building your list and increasing your fans.
    • We agree, small contests have always worked well for our clients. Everyone loves free stuff!
  • Also do not forget the importance of apps. Many pages do not take full advantage of apps. You can use them for list building or driving traffic.

    Link to your app from your status update, blog, or even Twitter to increase engagement and drive traffic to those apps.
  • Good post and I agree!
    do not be too focused to tell what you want, but give the answer what they want
    • [1] reply
    • You are right Trusodesign. Audience should be your number one concern. You should always provide content that is of value to them. This is the only way for engagement.
  • Content is the best important and necessary thing that you have to pay attention to.
  • I was expecting something new these tips are old but always provide benefits to you thanks for this thread.
    • [1] reply
    • Nice post. I will make use of this content.
  • Prefered for point 1 and 2.. Also point 6.. use facebook ads.. hehe
  • Very informative thread. Newbie internet marketer can learn some thing from this.
  • Contests are a great way to drive engagement, especially if you do them regularly. I've also seen a 300% increase in engagement when using images vs text.
  • Image play great role to increase your visibility on social sites.
  • While all social networks have their own personality, audience, and best practices, they center around one key aspect -- shareable content. It is the content that you post that is going to get people engaged.
  • If you're in the B2B space, there's a really good case study - Maersk.

    Essentially, they found that; you don't need to plan and secondly, try 'communicating' rather than 'selling'.

  • Very Nice tips Paul and thanks.

    However, I would like to provide a different perspective on point number 5.

    Assuming we are talking about Facebook Pages, I find that evergreen content serves to bring newer likes to your Facebook content. But trendy topics increase engagement. That is why it is advisable to post regularly on your Facebook page. I find that controversial posts perform even best.
    • [ 1 ] Thanks
  • Excellent post Paul, thanks a lot for sharing, I think this will greatly improve posting on Facebook. You are absolutely right. Content should be fresh and it should be in regular ways.
  • Another tip: Post when your target market would most likely be on Facebook! If you post when most of your market is offline, your "amazing" post would just get lost.
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  • These all 5 ways very good and useful to increase Facebook engagement.
  • great useful tips, it's really necessary to have good engagement on facebook to make it more effective.
    thanks.
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