Check it out here to get the full story to this ad campaign: http://www.warriorforum.com/main-int...rst-100-a.html
To get my profit from Teespring, I still needed to sell a few more to hit my goal though. So last night, I started a quick ad campaign to make sure I sell those last few and if I'm lucky, I knew I would get an ad I could continue to run for the campaign to keep selling the shirts.
Whenever I'm trying to get buyers directly to an offer, I don't like to use sidebar ads. They have done okay for me in the past, but I've always had a lot more success with newsfeed ads that are larger and get my message across more easily.
To do this, you need to create a fan page that's associated with your ad. I made a quick Auburn Wins fan page and got on with creating my ad.
When I'm using FB ads to get buyers to my offer, I make sure to let it all out in the ad. I don't want to be deceptive just to get people on my page. I have to pay for every click... so I want to make sure my clickers know they are going to have to pay money for what I'm sending them too.
Here's a look at what my ad ended up looking like and how it did...
This ad did pretty good for getting people on my offer page. There was one problem though... These viewers didn't buy the tshirt that often. The conversions were pretty low overall for buyers. A lot of these viewers clicked the LIKE button on the teespring sales page (which helped with referral traffic), but they didn't click buy.
I made a quick change that really helped make this ad a winner though. As you can see above, I was targeted groups of Auburn fans that would rather like a page than buy a product. These interest groups would be great when running a LIKE campaign to a fan page... but not that great for finding highly targeted buyers (as we saw).
So, I changed my targeting to hit only those interest that are used to buying Auburn goods... I didn't find many that would work, but I found enough...
As you can see in the picture above, I targeted only auburn university bookstore and tiger rags. Now as an old Auburn student, I know that the University bookstore sells a ton of Auburn gear. I've probably spent thousands of dollars there for books, mugs, shirts, etc. Those people that like that interest are definitely Auburn buyers. Tiger Rags is a local Auburn store that sells memorabilia for the school. These interest likers are definitely buyers too.
We got a little better numbers for this ad...
The real difference maker is that these viewers are buying the shirt. We've gotten 3 sales from this ad alone so far... spending around $3 on it. That's about $7 profit per dollar invested!
Now, the original ad wasn't a complete loss. Teespring does this awesome move by using retargeting to get those who have viewed your tshirt campaign to continue to see advertising for it on Facebook. This is ad money you're not spending a dime on, but you still can make the profit. From the original ad, we've gotten a few buyers overnight from this retargeting and I expect to have a few more come in from it as well.
So there you go... That's the campaign I started a few days ago and have banked well over $150 total so far from it and I spent a total of 2 hours in the process. Now, I'm continuing this process in every other buzz niche I can think of... and of course, I've started to build an Auburn fan page to keep selling the goods over the next few years.
Give it a shot! You won't regret it.