How Do We Use Facebook Ads After Change Now?

4 replies

I have heard a lot of talk about facebook changing their newsfeed reach. So im guessing that we need to use facebook to build a list now and that our ads need to link to a squeeze page since our messages wont reach our fanpage anymore?

So im wondering.....should I be sending my clicks straight to an opt in form/squeeze page? Is this the only way around it and how do we do it without going against their TOS? Thanks
#ads #change #effectively #facebook
  • Profile picture of the author Paul Dilley
    The best option is what you mentioned, to direct your ads to a squeeze page. However, you can still direct them to your fanpage. As you are paying for the ads then they will reach your target audience.
    {{ DiscussionBoard.errors[8784460].message }}
  • Profile picture of the author coreytucker
    wait Paul....I thought the reach was effected? I pay for the right column ads yes. But I thought this effected just the reach for paid advertisement too? Is the change only for free fan page traffic and not paid traffic? Thanks
    {{ DiscussionBoard.errors[8784829].message }}
    • Profile picture of the author Adam Short
      You can send Facebook fan page traffic directly to a squeeze page whether from an app connected to your fan page (highest converting for me) or your external squeeze page.

      I also find that ads placed in the news feed convert higher than the right-hand ads
      {{ DiscussionBoard.errors[8784907].message }}
  • Profile picture of the author coreytucker
    Should I send traffic directly to the squeeze page or my fanpage timeline? Thanks
    {{ DiscussionBoard.errors[8785049].message }}

Trending Topics