It's all in how you use the ads. There haven't been any groundbreaking changes in the last 6-9 months, so unless YOU have gotten better, don't bother giving it another try. Either FB ads aren't suitable for you business or you haven't found the right angle.

I've spend around $100 for FB adds, and they were very effective for getting likes for my fan page, however you NEED to know exactly what you are doing, who you are targeting and so on. Else you ll lose money in a short time,- J

No it didnt change in the last 6-9 months, its still the same as it was.

Facebook ads are worked fine for me, although I haven't use them for few months but they converts good on most campaigns, depends on what niche are you running ads, mostly Dating, Gaming offers convert good through fb ads.

Hi,

In order to assess what type of ad is best suitable it is necessary to determine what outcome you would like from the ad, what is your goal? This will determine the type of campaign you would go with.

Broadly speaking, Facebook advertising is phenomenal. You can certainly give it another try, however if you haven't had experience with ad testing and the various forms of Facebook ads that might be best suitable for your business, then you might find the time vs result ratio again doesn't go in your favour, however an expense vs return ratio might.

Do you want people to like your page (where I'm assuming you will be creating engagement)? Do you want people to click on your website? Or do you just want people to buy your products? A CPA offer might be most suitable where you can draw people to your product page and track their behaviour once there (which also gives you a good idea on what's working and what's not on your website).

My advice would be to consult a SMM first to work out your options and if it's worth spending a little bit more to get potentially much more back.

Cheers

Facebook Advertising is relatively new and people are still learning to use it effectively the cost for advertising is relatively cheap. As competition increases prices on Facebook will increase like Basically people who are on Facebook are not really in buying mode, they are in browsing mode and so it really depends on your offers. Traffic is ultra targeted, even more so than google but i can't see it as a buyers platform.
I'd love people to prove me wrong and show me an offer that makes decent cash on Facebook.

There have been some changes to Facebook ads. Like for instance you can now use website conversion ad from the Facebook ad interface. Earlier this was available only via power editor. Website conversion is a better than other ways of advertising as it will help promote specific action on your website (checkouts, add to carts, leads etc). Besides this the new update allows you to upload multiple images in your ad.

Overall each category of Facebook ads has its own benefit. It depends on what you want to achieve with your Facebook ads. Here are some things to keep in mind while advertising in Facebook:
1. Sort out your objective of the ad. (Why are you placing the ad?)
2. Be focused on the goal of the ad. (What do you want out of the ad?)
3. Be creative enough to attract visitors to your ad.
4. Use attractive images.
5. Make sure you have the right landing page.
6. Use proper targeting correct category of ad.

If your ad attracts the users, you will get good results. That's all.

I use Facebook ads alot for my social media clients and they can be very benficial as long as you run your campaigns correctly. With Facebook ads you need to know who your target audience is and ensure that you target these people specifically. The good thing is you can specifically target people who have shown an interest in certain things. This allows you to find people who have shown an interest in your competitors and choose these to see you ad.

I don't think it's that effective anyways.

If you try direct sales approach, you might be disappointed. Remember, FB is not a search engine like G. You have to approach differently and it will work for you.

Why not check some other successful pages in your niche and see how they are approaching it.

Facebook and other social networking sites are designed much like a networking group. If you walked around at every networking meeting asking people to buy from you - you won't make very many connections. If you get to know people, help them out, and build a relationship, you will eventually get business. Your roi on Facebook will have much to do with how well you build a relationship with people.

This got me thinking. I know retargeting can be accomplished with people who have visited your own website, but Is there any way to retarget to people who have visited your FB page?