Ffacebook PPC or Fan Page Promotion?

3 replies
Hi,

What is the best way to get free registrations to a site?
Sending direct traffic through Facebook PPC or Promote Fan page and sending visitors from page?
#fan #ffacebook #page #ppc #promotion
  • Profile picture of the author Evolved
    Originally Posted by NY Sutharshan View Post

    Hi,

    What is the best way to get free registrations to a site?
    Sending direct traffic through Facebook PPC or Promote Fan page and sending visitors from page?
    This will take testing and tracking. Try both and track both. Which ever gets better conversions is the winner.

    It will be hard to guess since there are a lot of factors in this. Who you are targeting, what angle your targeting at, are you doing this because your getting paid (in other words, you would just need a positive ROI), or just to get more traffic to your personal site for now, etc. Lots of variables.

    For me personally, I like to target my posts to a specific audience. This allows me to hit my audience with a targeted newfeed ad and it also allows people to comment, share and like which can lead to more eyes on my post.

    In the end, it takes some testing to find out what works best. Then keep optimizing and tweaking it.
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  • Profile picture of the author Michael Fied
    Originally Posted by NY Sutharshan View Post

    Hi,

    What is the best way to get free registrations to a site?
    Sending direct traffic through Facebook PPC or Promote Fan page and sending visitors from page?
    It depends on how long your sign up process is. if your looking for a simple email opt-in I would recommend you add a such page on a business fan page and promote that. I tend to get better results if I can keep everything within facebook when advertising on facebook. if you have your opt-in form on the fan page it will significantly increase conversion rates. Here our a couple of guides on adding pages within your fan page. Let me know if you need any assistance.

    https://www.facebook.com/note.php?note_id=92341230815
    https://help.aweber.com/entries/2177...Facebook-Page-
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  • Profile picture of the author brutecky
    The best way is to build up a solid following on your fan page, fill them with quality posts and every once in a while plug your website / service.
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