Hope the day went well for all.
Could you please tell me is there a good formula to use if somebody were to have a Facebook ad created today what percentage above their cost would be considered good by industry standards and what percentage would be considered acceptable?
In essence if you spend a 1.00 (I am using the lowest common denominator for illustration purposes) what return would the general marketer think is good over the dollar and what return would the general marketer not think is good but okay enough it was worth it?
I see on and off the Warrior forum all sorts of E-Books/courses on Facebook ads. I am not seeing the actual goal that Jane/John Doe would want in return for the dollar spent.
Finally please is the formula pretty regimented be it a Facebook ad/Google ad/Space Alien Ad or should we use different profitability based on the place an ad is viewed?
Thanks as always for the detailed and expert analysis.
May the coming year be all you seek.