The upside of facebook is that yes you can build a following in a hurry, and there is something pseudo-intimate about being able to "see" your customers faces.
They also have a lot of great advertising options.
However the downside is you do have to fight for attention with a lot of various other things on that site.
It's basically a mass-distraction platform. A Single person's newsfeed can be bombarded. And there are so many menus.
I mean sure, it's another source of leads and it does have a lot of interesting advertising options, but with all of the various means of marketing available, how many of you are succeeding without it?
I've seen recent articles that say its nearly impossible to get your updates seen without paying to promote the posts, which is fine if you have an ad budget for it, but it seems to defeat the original purpose of "free" social media marketing, don't you think?
What are your thoughts?