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Facebook has kicked my 1.2M fan pages in the nuts

by lexilexi
39 replies
Hi all,

I have 2x 1.2M+ Facebook Fan pages with huge engagement (500,000 to 1M "talking about" each)

We were killin' it and driving 100k-200k visitors per day to my sites.

Recently have been posting my most popular stuff ever... 50k+ shares a few times, 5k+ shares about half the time. No shady stuff, no aff links, just solid content and a fan base that loves us.

As of about 3 days ago FB slashed my visibility to about 25% of what it was. Both pages simultaneously just tanked. All posts going from 200k-600k views to 40k-80k views overnight.

Other owners of big pages reporting the same thing within the last month or so. No fault or misdemeanor on their part, FB is just choking their visibility - presumably so they can attempt to sell it back to us through "Boost Post" aka. "Unchoke Post".

Any tips on how to build it back up? We were posting around 10 posts per day, I am wondering if more posts per day would be beneficial?

Seems FB is displaying our content to around 5% of our audience now but not sure to what extent this is randomized...

Thoughts?
Thanks,
Alex.
#12m #facebook #fan #kicked #nuts #pages
  • Profile picture of the author savidge4
    If you were talking about search engines, that would be a clear indication of search equation change. IE FB just panda'd you
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    • Profile picture of the author PersiaGrai
      yeah dude its absolutely bull shit, that is what happened though they really just cut reach for everyone its not just you..just so they can sell it back to you. Frankly i think thats honestly ridiculous, the people liked the page because they want to see the posts, its stupid.
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    • Profile picture of the author MarinerdMike
      It's not just you, it's a wholesale change to the way Facebook lets its information out.

      Facebook Pages’ Updated Organic-Reach-Crushing Algorithm, And What it Means for You | Fstoppers
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      • Profile picture of the author lexilexi
        ^^ top link Mike, yes that fits, I got cut about 75%.
        Seems like they are doing it to different people at different times.

        I spent over $10k in FB ads to build that m-f'ing fan base and my fans love me.

        Clearly this is a move to blow up the bridge between us and our fans so they can sell it back to us. What a b*tch move. "Boost Post" is BS, can anyone afford that? Other friends of mine with extensive marketing experience have not been able to get anywhere near a positive ROI on it - and besides I resent paying FB to take their hands from around my throat...

        Ah well, I had a good little run for a minute. Gotta work harder to optimize the existing traffic now.
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        • Profile picture of the author joseph7384
          Originally Posted by lexilexi View Post


          I spent over $10k in FB ads to build that m-f'ing fan base and my fans love me.
          and besides I resent paying FB to take their hands from around my throat...

          Ah well, I had a good little run for a minute. Gotta work harder to optimize the existing traffic now.
          You are forgetting the most important aspect of the equation, the site belongs to Facebook, aren't they allowed to make money from you just as you are allowed to earn money from the Fans that you only got by using their platform.

          If you have spent $10K in ads, surely you must be making money and I'm sure that Facebook has picked up on that also.
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          • Profile picture of the author partyfavor
            Originally Posted by joseph7384 View Post

            You are forgetting the most important aspect of the equation, the site belongs to Facebook, aren't they allowed to make money from you just as you are allowed to earn money from the Fans that you only got by using their platform.
            technically yes... but the principal of it all is that FB charged the OP to build a fan base.... then wants to charge to reach that already purchased fan base.... and all the while the page owners and individuals that go to FB daily and increase traffic and ad revenue give the FB stock holders money. pretty sweet deal for them eh

            but yes... in the end, it's their site, and if we don't like it we can just quit. not that its a fair deal lol
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            • Profile picture of the author joseph7384
              Originally Posted by partyfavor View Post

              technically yes... but the principal of it all is that FB charged the OP to build a fan base.... then wants to charge to reach that already purchased fan base....

              So I guess what you're saying is that we all love to upsell but when Facebook does it, nobody likes it.

              You can advertize external links (Your own website), or you can advertize within the Facebook platform
              (Your Fan page). When you place an ad that leaves Facebook it cost significantly more than if you link to a Fan page which would cost you just pennies per click.

              Think about it at a marketing point of view, you get 10's of thousands of fans for mere pennies that would be like a front end offer and the upsell is that if you want to stay visiable to as many as possible then you would be required to purchase sponsored posts, it's just pure marketing 101.
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              • Profile picture of the author partyfavor
                Originally Posted by joseph7384 View Post

                So I guess what you're saying is that we all love to upsell but when Facebook does it, nobody likes it.
                It's not really up selling.. its more of a bait and switch..lol

                FB: 'spend money here to gain likes and target your fans!'
                FB: 'oh wait, we changed our rules so that those fans you bought are pretty useless. but guess what! we have a solution... spend money here now to make sure your fans see your posts'

                bit of a difference?
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                • Profile picture of the author joseph7384
                  Originally Posted by partyfavor View Post

                  It's not really up selling.. its more of a bait and switch..lol

                  FB: 'spend money here to gain likes and target your fans!'
                  FB: 'oh wait, we changed our rules so that those fans you bought are pretty useless. but guess what! we have a solution... spend money here now to make sure your fans see your posts'

                  bit of a difference?


                  In a perfect world I see your point but the world is far from perfect! We do have the option to link outside of Facebook to our own site where we our in control but we like the cheap clicks but obviously they aren't so cheap when are pages are big enough to get noticed and then they squeeze us for more money, again marketing 101.
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                  • Profile picture of the author partyfavor
                    Originally Posted by joseph7384 View Post

                    In a perfect world I see your point but the world is far from perfect! We do have the option to link outside of Facebook to our own site where we our in control but we like the cheap clicks but obviously they aren't so cheap when are pages are big enough to get noticed and then they squeeze us for more money, again marketing 101.
                    agreed =)
                    always test test test and change the plan as things change on us!
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      • Profile picture of the author savidge4
        Originally Posted by MarinerdMike View Post

        It's not just you, it's a wholesale change to the way Facebook lets its information out.

        Facebook Pages' Updated Organic-Reach-Crushing Algorithm, And What it Means for You | Fstoppers
        A very interesting article to say the least. However, they are not just making you buy more traffic. There is "Something Else" there. I have been dealing with Search engines for YEARS. It is a cycle. What I call "A cleaning cycle" It is now apparently happening to Social networks. You are all familiar with Googles "Panda" "Penguin" "hummingbird" these are just the RECENT changes. ALL of these changes are in essence to clean up an issue. A flaw in their code that allows people to get to the top of lists, or grow out of proportion.

        I saw in the comments of the video everyone is going to migrate to G+ or Twitter or where ever. Don't for 2 seconds think that the same will not happen there. IT WILL.

        ANY online environment that is or can be search based will at some point get the dreaded "UPDATE". It is a ploy to make the playing field even for everyone. However there is more. Mark my words, there will be new monetization for FB that comes out of this. I'm not talking paying for likes or that type of thing, I don't know what it is... but rest assured it will be there.

        I left a post the other day about Pinterest... no monetization. It will happen, and I bet in the process many people will loose the traffic they are getting from Pinterest.

        There is 2 variables in all of this... there is White hat, and there is Black hat. You paid lots of money to get the followers you have... you paid for it so it wasn't organic, so it was Black hat. Trust me I am not pointing a finger, I am pointing out the obvious.

        ALL of googles Updates are what I call "Black and White Updates" You do things organically, or you do it any other way. They block the any other way.

        Let me put this into perspective for a second. I have just short of 500 Client websites up and running right now. How many of those were affected by Panda or Penguin? the answer, 4 and only because the owners where doing things I didn't see.

        We are now without question in a place where we need to look at not only what we post IE Content, but how we get people to read and interact with this content.

        Just another perspective to give you.. on December 1st I had 4103 followers on my FB page, today... 4258. I have never spent a DIME on getting traffic.

        Hope that Helps!
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        • Profile picture of the author joseph7384
          Originally Posted by savidge4 View Post

          There is 2 variables in all of this... there is White hat, and there is Black hat. You paid lots of money to get the followers you have... you paid for it so it wasn't organic, so it was Black hat. Trust me I am not pointing a finger, I am pointing out the obvious.

          Your thinking is extremely flawed! Just because you pay for traffic does not make it black hat, Facebook PPC is done demographically and is extremely targeted and positioned in front of people who have an interest in what you have to offer.
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          • Profile picture of the author savidge4
            Originally Posted by joseph7384 View Post

            Your thinking is extremely flawed! Just because you pay for traffic does not make it black hat, Facebook PPC is done demographically and is extremely targeted and positioned in front of people who have an interest in what you have to offer.
            I didn't get quite as detailed in the statement as I should have. Thought I might slide with it. What you are saying is absolutely correct. Using Facebook PPC is in no way Black Hat. The issue with this update is they CHANGED the demographics. So what was once White Hat PPC is now not falling in the same demographic category and considered Black Hat.

            I have been slowly watching this build over the last few weeks, and doing some research here and there. Last night was a crash course. It would appear that this Update is rolling out in waves. It also is starting to show indications of correction. Albeit, the correction is not bringing anyone back to 100% of where they were at. From what I have read about FB Updates indicates in general it is about a 3 month process.

            Looking back again to Google and its updates you will see that Panda was released in February of 2011, there are "Panda Updates" as recent as July 2013. There are "Unnamed Updates" as recent as last week that some are suggesting will be called Panda.

            Looking at Penguin, it was released in April 2012, it's most recent update was in October 2013. When we are talking about internet updates Google is very easy to track. They are semi transparent with what they are doing and when.

            FB did say it would be making an update, but has not said much into what exactly got updated. Without question it was a "mathematical" change. I am sure that once this all rolls and things will level off.It just appears the leveling will not be equal.
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  • Profile picture of the author Slate Marketing
    It's definitely been happening to many others as well. Still great to have a large fan base but the key is to get as many of those people as possible onto email lists and sales pages in the future and those should be the goals of future ads that you run as well.
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    • Profile picture of the author lovebeingdaddy
      That really sucks man! Even more of a reason to try to get your fans on to an email list! Your playing in FB back yard..get those people on a list!
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  • Profile picture of the author TheFreePatriot
    Same thing here. Prior to mid December we were pulling in over 1 million views a day and that has fallen by over 90% using the same techniques. It took over a year to build up our following to 522k followers and just like a light switch, it turned off. I've spent a lot of money over the last month "boosting" posts and nothing good has come of it.
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  • Profile picture of the author MarinerdMike
    I recently launched consulting company and have had to quickly adjust my pitch from encouraging companies to engage, to focusing on highly targeted lead generation & sales campaigns.

    And I reckon I'm not alone when I say that I'm going to be focussing more on Google + in 2014.
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  • Profile picture of the author samfriend
    same here, and decided to move out from fb...

    I have 10+ pages 500k+ fans, all basically dead...

    if u guys wanted to drop a bomb before ditch, i m in
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  • Profile picture of the author partyfavor
    So here is the BIG QUESTION....
    if our FB page reach is so degraded now... and the reason for this is to get us to advertise. Why don't we stop spending money on gaining fans all together now and put all the ad dollars into advertising a targeted audience for our posts? Wouldn't that make better sense at this point now?

    Does it matter if we have 100 likes or 1.1million likes (OK I get the million likes will get more organic reach in itself but you get my point here...) why not just spend the money on targeting the proper audience and advertise a post (or take the people right off FB form the ad..)'

    with that thought... is FB killing themselves slowly?
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  • Profile picture of the author Dazzle58
    I've had the same problem.
    I have a page with 500k which was getting 5k likes per post and reaching 70-100k per post.
    Now i am lucky if i get a few hundred likes per post.

    The strange thing is,,, I have other pages with 5k likes or lower and they are out doing the big pages?
    This has lead me to think that it was just a few pages which were targeted.

    Some of my competition has been affected as well, but not all.
    I noticed the pages that don't direct traffic out of facebook seem not to be affected.
    I guess Facebook want to keep it's users within facebook rather than sending them elsewere.

    I have cut 70% of all my traffic to my sites from facebook and just working on getting the pages bigger. I've set up auto posts for a few weeks and with no outgoing links and see if it works?
    The little traffic i am getting from facebook i am using to build my lists up.

    Facebook has been a great source of traffic for me for a couple of years, but i feel the honeymoon is now over. I am putting all my resources into list building, twitter and g+.

    Sad times
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  • Profile picture of the author lexilexi
    Of course it's Facebook's site, their game, their rules. But the point is not that I am whining, it's that I and other marketers will spend our money wherever we can make money - and if FB makes it too difficult, we will go elsewhere. They are acting like they are too big to fail - and in social media, that is suicide. Listen to the sentiment in this thread. People are talking about where else they can invest. I would call that a major fail from FB's point of view.

    If you have an empire, your success is built on enabling others within that empire to achieve success. Facebook achieved massive success because of what it offered people, but now the mindset has shifted. They have moved the free line in the wrong direction.

    As it happens I was about to scale up and drop thousands more dollars on FB ads so as to expand and do more of what I was doing. I will now be thinking of other avenues for that investment and surely this is exactly what FB is seeking to avoid.

    Boost Post seems prohibitively expensive - maybe I am missing something but where are the direct marketers and army of affiliates who should be all over that thing? I'm not hearing anyone saying "I'm killing it with Boost Post" and surely that would be the kind of climate that FB should be seeking to foster. It seems like a botched, after-the-fact attempt to claw some money out of something that was never designed with that in mind.

    Is Facebook really going to make more money by making it harder for page owners to make money? I don't think so.
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    • Profile picture of the author MarinerdMike
      Page Post Engagement through the ad tool is much more effective than Boost Post, IMO. You can target both your existing fans as well as potentials. Not saying it's the answer (and I agree that the standard Boost Post feature within the fanpage sucks big time), but it's a little more tolerable.
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    • Profile picture of the author smilealot
      Originally Posted by lexilexi View Post

      Of course it's Facebook's site, their game, their rules. But the point is not that I am whining, it's that I and other marketers will spend our money wherever we can make money - and if FB makes it too difficult, we will go elsewhere. They are acting like they are too big to fail - and in social media, that is suicide. Listen to the sentiment in this thread. People are talking about where else they can invest. I would call that a major fail from FB's point of view.

      If you have an empire, your success is built on enabling others within that empire to achieve success. Facebook achieved massive success because of what it offered people, but now the mindset has shifted. They have moved the free line in the wrong direction.

      As it happens I was about to scale up and drop thousands more dollars on FB ads so as to expand and do more of what I was doing. I will now be thinking of other avenues for that investment and surely this is exactly what FB is seeking to avoid.

      Boost Post seems prohibitively expensive - maybe I am missing something but where are the direct marketers and army of affiliates who should be all over that thing? I'm not hearing anyone saying "I'm killing it with Boost Post" and surely that would be the kind of climate that FB should be seeking to foster. It seems like a botched, after-the-fact attempt to claw some money out of something that was never designed with that in mind.

      Is Facebook really going to make more money by making it harder for page owners to make money? I don't think so.

      I wouldn't waste money "boosting posts". Far better you promote a post using the ad manager and target your page. It does a better job (in my opinion) and far cheaper.
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      • Profile picture of the author hugo112
        I have seen a drastic change in my Facebook page too ! Regular post seem to not have been targeted (at least for my page) but link post have dropped by a pretty good margin (61%)
        https://www.facebook.com/Ilovedogs4

        I will be testing the promote a post trough Facebook ads and check if it worth the investment. if it cost me $5 a day to get back a good chunk of the clicks I had before I think it would be a pretty good deal.
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  • Profile picture of the author PNVMike
    HI

    You are not the only one with this problem.Many people want to leave fb due to this problem
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  • Profile picture of the author banwork
    Facebook's new algorithm for content makes it harder to get good post circulation. Most posts are considered "bad" or "average" posts and get very little organic reach. The few posts Facebook decides are good posts get more reach than they used to. The best way to maintain your reach is to keep adding new fans. People get bored with pages quickly and new fans help expand your reach greatly.
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    • Profile picture of the author lexilexi
      Originally Posted by banwork View Post

      Facebook's new algorithm for content makes it harder to get good post circulation. Most posts are considered "bad" or "average" posts and get very little organic reach. The few posts Facebook decides are good posts get more reach than they used to. The best way to maintain your reach is to keep adding new fans. People get bored with pages quickly and new fans help expand your reach greatly.
      My reach was huge. 1.2 million fans and over a million "talking about this". Was gaining 25,000+ fans PER DAY. Everything I posted was getting over 2,000 shares and a good proportion of it was over 5,000 shares. This was an overnight cut of my visibility to around 25% of what it was.
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      • Profile picture of the author PerformanceMan
        Originally Posted by lexilexi View Post

        My reach was huge. 1.2 million fans and over a million "talking about this". Was gaining 25,000+ fans PER DAY. Everything I posted was getting over 2,000 shares and a good proportion of it was over 5,000 shares. This was an overnight cut of my visibility to around 25% of what it was.
        This seems to follow the typical pattern of the behemoth Internet companies.

        They love you for a long time as you help build their market share. Then they turn on you and demand more money.

        I really have a hard time trusting Facebook, even though they have a huge audience and we all need to be there.
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        • Profile picture of the author savidge4
          Originally Posted by PerformanceMan View Post

          I really have a hard time trusting Facebook, even though they have a huge audience and we all need to be there.
          I think that's it in a nutshell... we don't trust, but we have to be there. Be it Google anything, or FB or Pinterest ( I don't trust them due to the inevitable change that will occur there ).

          Social media is going to change, ALL of them. Google will change. Yahoo will change. All we can do is change with them. Over the past 20 years, the internet has done 1 thing consistently, and that is change. It is nothing new that's for sure.

          I personally have always been diversified in my online tactics. I now am looking at taking that to an extreme. I am going to get in front of as many people as I can across as many platforms as I can. I am probably going to spread myself so thin, they will call me glass hahaha I want to see how many of those damn square social icons I can get across the bottom of my site!

          Instead of figuring out which one is going to be the next big thing, just already be there, have a base on each of them, and grow each quietly. As one "Changes" you will have a base to move to. and move to and move to. The options have always been there I think the FB shake up is making the reality of it clearer.
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  • Profile picture of the author petelta
    Start using ads to get your reach out there on posts. Facebook is giving more organic reach to those pages using ads with there plan. So it amplifies results on all fronts.

    I would start changing your game plan to get more email leads and other database growth from the fan page too.

    More posts per day will probably hurt your overall reach. 10 per day is way more than ideal for reach per post anyways. But might be worth a test.

    Travis
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    • Profile picture of the author Harlan
      There's no need for hysterics.

      My sites have never done better.

      Facebook is thinning the herd.

      Post content.

      Build engagement.

      Buy Jim Van Wyck's book on Amazon about boosting engagement.

      In the past week we reached over six million people.

      We also had over one million people click on our stuff.

      Good luck.
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      • Profile picture of the author lexilexi
        Originally Posted by Harlan View Post

        There's no need for hysterics.

        My sites have never done better.

        Facebook is thinning the herd.

        Post content.

        Build engagement.

        Buy Jim Van Wyck's book on Amazon about boosting engagement.

        In the past week we reached over six million people.

        We also had over one million people click on our stuff.

        Good luck.
        Thanks Harlan I'll check the book, and, agreed - but my engagement was stellar. I was driving 200k visitors per day and had a PTAT of 1 million! This was an algo change and it's been rolling our in stages.
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        • Profile picture of the author Harlan
          Originally Posted by lexilexi View Post

          Thanks Harlan I'll check the book, and, agreed - but my engagement was stellar. I was driving 200k visitors per day and had a PTAT of 1 million! This was an algo change and it's been rolling our in stages.
          Yeah we saw the algo change and raise you one.

          We changed what we were doing.

          FB actually lowered our reach to about 12 people and then we fought back.
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          • Profile picture of the author lexilexi
            Originally Posted by Harlan View Post

            Yeah we saw the algo change and raise you one.
            Yes, that's the mindset. Challenge accepted

            Already have my bullet list of things to do to increase reach, diversify to other traffic sources and optimize revenue from the existing traffic.
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    • Profile picture of the author lexilexi
      Originally Posted by petelta View Post

      Facebook is giving more organic reach to those pages using ads with there plan.
      Presumably that is as a result of your PTAT going up, not through any sort of preferential treatment - right?
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      • Profile picture of the author petelta
        Originally Posted by lexilexi View Post

        Presumably that is as a result of your PTAT going up, not through any sort of preferential treatment - right?
        right... but it is part of their algorithm for it all. To be at the top of your Facebook game from now on, ads + organic methods need to be used together.
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  • Profile picture of the author Jeannie Crabtree
    This did not originate with me, but it is something I plan on posting weekly. When I found it on another page, I adapted it to my situation. I am just getting started. I am getting about a 10% reach of the amount of likes I have right now, which is about 1,000.

    My version (put one of your most liked images with this):

    "Once you like the page you will only see about a quarter of my posts in your timeline. You want more than that, so go to the top of the page "page name" and click the Liked button then choose Get Notifications. This gives you control of what FB decided to show you, so you don't miss out! Your URL.

    Jeannie
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  • Profile picture of the author MaxFreedom
    FB has said they will be favoring more high quality content especially on mobile.

    Facebook News Feed Now Favors High-Quality Articles - Search Engine Watch (#SEW)
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