I have a seasonal product, a novelty Nativity Scene called The Negativity Scene, and have used facebook with some success in our first year. We have added a youtube page, twitter (which will be changed shortly with any luck) and pinterest. We are willing to add more social media.
My question is what is the proper thing to do for the 10 months a year when people are not selling Christmas items? Keep posting or will that drive people away? How often? We have stories to tell ("a year ago we...) that could work, but we don't know the proper solution.
Thanks for any help.