I just posted a new video article/blog post with embedded youtube video to my site. When I promote the new video, through social and backlinks, do I want to link to the youtube video or directly to my site?
I know it probably seems like a silly question when the end goal is web site traffic but I have been reading so much lately about the power of youtube. If I have all the proper links back to my site in the video description, should I just promote the video or do I want to promote the blog post at my site with the embedded video? Help and thank you!