Rinse and Repeat - 1,006 Fans in 3 Days

52 replies
Hey everyone, I wanted to show you a quick case study of how I get over 1,000 fans to a brand new Facebook page for less than $20, and how this process can easily be replicated in any niche.

Here's how I built this fan page so quickly.. I created one campaign targeting football fans in the US, and another campaign targeting football fans around the world. These two campaigns were exactly the same in every other aspect, meaning they had the same images, headline, ad text, age, gender, and interest targeting.



Here's an image of the exact ad targeting I used on the campaign running to football fans in the United States. I targeted the ad to show only to people in the U.S., who were fans of the NFL or Madden NFL.



Here's an image of the exact ad targeting I used on the campaign running to football fans around the world. I targeted the ad to show to people in 13 different countries around the world, who were fans of the NFL or American Football (in many countries soccer is known as football, which is why I targeted American Football).

But here's the key in this ad that is being shown to people around the world... It doesn't do any good to have a page full of "likes" when they all come from people who don't even speak English. So when you're creating your ad to run to people in international countries, make sure you specify that you only want the ad to be shown to people in international countries that speak English.



This way the money you spend to get people to like your page won't go to waste, because these fans will understand the content you are posting to your page, and will be happy to like, share, or comment on your posts.

A majority of advertisers are spending money showing ads to people in the "top tier" countries, or the United States, United Kingdom, Australia, and Canada. So instead of trying to compete with every other advertiser in terms of getting your ad shown and the price you pay, start targeting your ads to people around the world, but make sure you specify that they speak English.



You can see in the image above, over the course of 3 days, the campaign targeting football fans around the world brought in 476 likes which cost $8.51, averaging $0.02 per like.

The campaign targeting football fans in the United States brought in 231 fans which cost $10.62, averaging $0.05 per like. This ad cost a little more per like because the traffic is coming from the United States. The other 293 fans are all from viral traffic.

As of today, my page is up over 1,600 fans, and I've spent just under $25.



Here are the key things to consider when creating your ads..
  • Make the goal of your ad to get page likes
  • Target countries around the world, but make sure you target English speakers only
  • When choosing your bidding options, choose the "Optimize for Page Likes" option - this will give you the highest CTR and the most page likes

This process is easily replicated in just about every niche. I have easily grown pages for myself and clients in niches like IM, health, gaming, pets, and sports niches using this very method.

Go out and give it a try for yourself!
#006 #days #fans #repeat #rinse
  • Profile picture of the author yoangov
    Awesome case study and great success! Keep it up, and thanks for the tutorial =)
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  • Profile picture of the author partyfavor
    nice!
    so the campaign was for page likes? did you set your own cpm or had FB do it automatically for ya?
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  • Profile picture of the author spwerewolf
    WOW, that many likes for such less money spent. Appreciate it buddy, and thanks for sharing.
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  • Profile picture of the author kmanbloquet
    Great Case study thanks!!
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  • Profile picture of the author ethne_hunt
    Nice Case Study!!!
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  • Profile picture of the author AJMontoya
    Glad it has helped some of you out!
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  • Profile picture of the author georgedinmore
    You have helped me out BIG TIME!

    I have paid for so many courses to do with FB Ads, and this one hit the nail on the head, where i have been going wrong all this time. And in all the courses i have purchased have not even mentioned a couple of items you have suggested at all.

    I take my hat off and bow to you! Thank you!
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    • Profile picture of the author AJMontoya
      Originally Posted by georgedinmore View Post

      You have helped me out BIG TIME!

      I have paid for so many courses to do with FB Ads, and this one hit the nail on the head, where i have been going wrong all this time. And in all the courses i have purchased have not even mentioned a couple of items you have suggested at all.

      I take my hat off and bow to you! Thank you!
      My pleasure! Happy to give back
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      • Profile picture of the author derprinz
        Thank you, great idea

        But unfortunately, those people don't buy from the net .
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        • Profile picture of the author zokrules
          Originally Posted by derprinz View Post

          Thank you, great idea

          But unfortunately, those people don't buy from the net .
          Why would you say that?
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  • Profile picture of the author jasondinner
    How do you plan on monetizing this page?

    Page likes are nice and your cost to acquire them is impressive, but all that really matters is ROI - unless you just want to have a lot of people liking your page and just stop at that.
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  • Profile picture of the author daileywealth
    Great way to get likes but I have to wonder if this is your targeted market. Are you using this page to get leads to sell something?
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    • Profile picture of the author AJMontoya
      Originally Posted by derprinz View Post

      Thank you, great idea

      But unfortunately, those people don't buy from the net .
      If you put the right products in front of these audiences, people buy plenty.

      Originally Posted by jasondinner View Post

      How do you plan on monetizing this page?
      Originally Posted by daileywealth View Post

      Great way to get likes but I have to wonder if this is your targeted market. Are you using this page to get leads to sell something?
      CPA, TeeSpring, Amazon Products, Clickbank products, sell promoted posts to related pages.. the list goes on.
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      • Profile picture of the author st0nec0ld
        Originally Posted by xismfofx22 View Post

        CPA, TeeSpring, Amazon Products, Clickbank products, sell promoted posts to related pages.. the list goes on.
        Wow! Nice move man! And you already have a lists on how to monetize it. 1K is a good start. Very inspiring. Keep us posted!
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      • Profile picture of the author jasondinner
        Originally Posted by xismfofx22 View Post

        If you put the right products in front of these audiences, people buy plenty.
        I'm well aware of that as I have pages that make me money.

        Just want the people who aren't to understand that likes are nice, but are meaningless without proper monetization in place.
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  • Profile picture of the author teamcrunk
    is the ppc or ppi?
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    No affiliate links.

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  • Profile picture of the author JodyRossDeane
    Thanks for the sharing of info.

    I've done 5k US fans for a new page for about 100$, for a specific niche - this involved a more complex set up than what you are explaining.
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  • Profile picture of the author the_icon
    Trying to work out how you can get any US traffic for as little as 5c cpc. I assume its from the optimized cpm that FB auto calculate (which I cant stand btw).

    But how come its so low?

    Optimized CPM at 19c per 1k for US is cracking. Assuming if its a niche like weight loss etc then it would be markedly higher?
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    • Profile picture of the author AJMontoya
      Originally Posted by the_icon View Post

      Optimized CPM at 19c per 1k for US is cracking. Assuming if its a niche like weight loss etc then it would be markedly higher?
      Any promotion to a fitness/weight loss niche is going to be more expensive than most other niches. There's a ton of competition in that market.
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  • Profile picture of the author NetCram
    Thanks! I have niches in beauty and art. I hope this can work for those. Mine are much more narrowed down a specific though.
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  • Profile picture of the author Tom Addams
    Fantastic case study. I'm an FB junkie. Really enjoyed this post, OP. Thank you.
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  • Profile picture of the author webgal1985
    @xismfofx22 thanks for this, it is working for me! I just started my ad an hour ago and now I am up 52 likes for .05 a like. Thank you!
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  • Profile picture of the author BDE4Live
    thanks good information.
    Will give it a try.
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  • Profile picture of the author TheMaleRN
    Great case study, it helps a lot. A question though, what about the competition?
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    • Profile picture of the author AJMontoya
      Originally Posted by TheMaleRN View Post

      Great case study, it helps a lot. A question though, what about the competition?
      There is competition in this niche, but there is always money to be made even when there is competition.
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      • Profile picture of the author GEOBAK
        Nice Case Study.

        You should also build an email list out of this page and use the autoresponder to mazimize your profit.

        Keep it up
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        • Profile picture of the author RichBarile
          I currently have a FB fan page with 3200 fans in 3 weeks and growing it 100+ every day now. I plan on waiting until I reach at least 15K fans before I attempt any way to monetize.. but looking ahead, what is the best way to monetize a Fan Page and will 15K fans be sufficient?. I have affiliate accounts with peerfly and max bounty. Ive noticed I cant post any affiliate links on my fan page wall (i tried just to see if it would work) because fb detects them as spam. How do you get around this? Not trying to do anything illegal. I am just new to internet marketing and trying to learn the ropes. Thanks a lot for any advice!!
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          • Profile picture of the author nickswift
            Originally Posted by RichBarile View Post

            I currently have a FB fan page with 3200 fans in 3 weeks and growing it 100+ every day now. I plan on waiting until I reach at least 15K fans before I attempt any way to monetize.. but looking ahead, what is the best way to monetize a Fan Page and will 15K fans be sufficient?. I have affiliate accounts with peerfly and max bounty. Ive noticed I cant post any affiliate links on my fan page wall (i tried just to see if it would work) because fb detects them as spam. How do you get around this? Not trying to do anything illegal. I am just new to internet marketing and trying to learn the ropes. Thanks a lot for any advice!!
            have a look at trustjacker
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  • Profile picture of the author Moneymaker2012
    Thanks for share this info.
    Case study are always awesome.
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  • Profile picture of the author JimmySolis
    Are you allowed to use the NFL logo? I thought you could not...
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  • Profile picture of the author rleejr
    When run my like campaigns I only do right side.
    You have to optimize your click through rate to keep getting cheaper clicks.
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    • Profile picture of the author AJMontoya
      Originally Posted by webgal1985 View Post

      @xismfofx22 thanks for this, it is working for me! I just started my ad an hour ago and now I am up 52 likes for .05 a like. Thank you!
      Awesome! Keep it up

      Originally Posted by JimmySolis View Post

      Are you allowed to use the NFL logo? I thought you could not...
      I'm not selling anything using the NFL logo, simply building a page for NFL fans. If I were selling something with the NFL logo on it, then yes, that would be a problem.
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  • Profile picture of the author mpollak450
    I love crunching the numbers too. This way you get to see what works and what needs improvement. Conversion stats are critical in this case if your objective is to sell. Then you'd know how much each customer costs and what you can expect to earn from your marketing budget.
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  • Profile picture of the author duplication
    Now that you have told us how you do it. It is time to write an ebook and show people willing to pay for this information.
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    • Profile picture of the author AJMontoya
      [DELETED]
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      • Profile picture of the author AJMontoya
        Originally Posted by RichBarile View Post

        I currently have a FB fan page with 3200 fans in 3 weeks and growing it 100+ every day now. I plan on waiting until I reach at least 15K fans before I attempt any way to monetize.. but looking ahead, what is the best way to monetize a Fan Page and will 15K fans be sufficient?. I have affiliate accounts with peerfly and max bounty. Ive noticed I cant post any affiliate links on my fan page wall (i tried just to see if it would work) because fb detects them as spam. How do you get around this? Not trying to do anything illegal. I am just new to internet marketing and trying to learn the ropes. Thanks a lot for any advice!!
        15K fans will be plenty I usually suggest having at least 5k before trying to monetize, so with 15k you'll do fine. With CPA offers, you have to either buy a domain and iframe it to the offer, or send your traffic to a landing page that they can click through to the offer.

        Originally Posted by NRE View Post

        Impressive.. but this reviewer has thousandS of fans in minutes
        Thanks for plugging your own product.
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        • Profile picture of the author MarinerdMike
          Nice work...but I have one issue:

          You didn't target Australia - there are plenty of NFL fans down here

          I'm launching a niche fanpage next week and will be aiming for a couple thousand likes at that price myself.
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          • Profile picture of the author AJMontoya
            Originally Posted by MarinerdMike View Post

            Nice work...but I have one issue:

            You didn't target Australia - there are plenty of NFL fans down here
            Originally Posted by alexnob View Post

            Thanks for your post,
            But it doesn't really benefit me, especially in case you wanna target tier 1 countries.
            I didn't target Australia on purpose. The U.S., Canada, and Australia are considered "top tier" countries, which means higher ad costs. The goal of this ad is simply to grow a fan page. The page now has plenty of organic traffic from the top tier countries.
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            • Profile picture of the author MarinerdMike
              Originally Posted by xismfofx22 View Post

              I didn't target Australia on purpose. The U.S., Canada, and Australia are considered "top tier" countries, which means higher ad costs. The goal of this ad is simply to grow a fan page. The page now has plenty of organic traffic from the top tier countries.
              I know, I was just being cheeky...I'll look for your page the hard way and see what you're up to

              Go Hawks!!!!!
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              • Profile picture of the author AJMontoya
                Originally Posted by MarinerdMike View Post

                I know, I was just being cheeky...I'll look for your page the hard way and see what you're up to

                Go Hawks!!!!!
                PM me and I'll send you a link to the page. I'm sure you're quite happy about the outcome of the game
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  • Profile picture of the author NRE
    Impressive.. but this reviewer has thousandS of fans in minutes

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  • Profile picture of the author julianaS
    thanks. Great ideas
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    • Profile picture of the author sanusense
      You have just revealed some great secrets of facebook page...Thanks
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  • Profile picture of the author alexnob
    Thanks for your post,
    But it doesn't really benefit me, especially in case you wanna target tier 1 countries.
    Anyway, Global target really works in some niches and may significantly reduce ads fee.
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  • Profile picture of the author Awesomeinside
    Thanks for the post! Inspiring!

    We normally grow our audience without ads (we only used promotion for some post, which became viral), it gave me a good understanding about facebook ads hacks

    Good luck!
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  • Profile picture of the author MarinerdMike
    Hey AJ - ran with your program today for a brand new page I created for my niche and got exactly 100 likes for $6 on day 1. Will keep it going and hopefully the optimisation will kick in a bit harder overnight. Not unhappy with a $.06 targeted like though.

    I'll make a few tweaks (one pic is killing it so far, another not so much) and see what happens.

    Thanks again for the knowledge.
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    • Profile picture of the author AJMontoya
      Originally Posted by MarinerdMike View Post

      Hey AJ - ran with your program today for a brand new page I created for my niche and got exactly 100 likes for $6 on day 1. Will keep it going and hopefully the optimisation will kick in a bit harder overnight. Not unhappy with a $.06 targeted like though.

      I'll make a few tweaks (one pic is killing it so far, another not so much) and see what happens.

      Thanks again for the knowledge.
      Hey there! Glad to see people taking action! What niche are you marketing to? You may want to try adding more countries to your ad targeting, that usually brings your cost per like down.
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  • Profile picture of the author MarinerdMike
    Mine niche is wine and wine accessories. Inhibited by marketing to countries that don't allow alcohol marketing, but my audience is still over 3 million.

    Made a couple tweaks and the cost per like is now down to .05. I'm thinking of upping my daily spend to $10/day and adding a US/Aus/Can/UK audience.
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  • Profile picture of the author eklipz316
    Very good stuff and thanks for sharing. I've never used Facebook ads and now am thinking of giving them a try.
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  • Profile picture of the author marckolius
    Wow. Yes this is very good to get your like numbers up... Thanks! This was actually part of a strategy I read earlier this week, except it was targeting clicks to websites in which case you include the "money" countries like USA, UK etc along with all the other non-english speaking countries for the purpose of driving down cpc's. Will apply today!
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  • Profile picture of the author malouisa
    Nice case study. But is there a way to have likes without spending money with facebook? I have low budget and i am starting a fan page now. I will try to follow what you did here but still don't have budget for the paid clicks
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