Just like google.
You see i have a squeezepage in the im niche, (not the one in my sig) and its your general squeeze page (white background, headline, bullets, opt in).
FB will not approve any ad that i create the points to that site.
They say its because the site is about making money but there is not content that explains how and other pertinent details.
So I created a squeeze page (similar to the one in my sig) and it was still declined.
So I did some searching and I was shocked. FB has approved ads that link directly to products in the wso forum with affiliate links.
There are also ads running that clearly say things like "make 6 figures" or "dominate listbuilding".
And even more so they are using irrelevant images.
However what i found constant on each site was this.
They alll had a video that gave details on what you would be doing and they showed proof elements to backup the claims.
My sites or ads arent aggressive at all (I do that specifically to attract a certain type of lead) -- but all of my ads with fb are declined.
Other people have extremely over the top sites and ads (but they include a video) -- and their ads are approved.
So i have concluded that A. Video helps your ads get approved. B. if you are going to link to your IM/MMO site, it must detail whats going on.
Now I wonder if text content will work as well?? like a blog post or what not.
Also, has anybody had any success buying likes on a fan page and then sending the fans to a squeeze page -- it seems like that extra step would really decrease my optins and take longer....any ideas?