New FB Trick I Just Discovered ;-)
I was always having a problem, when running FB PPC ads for likes, that ad would start great and than it would flop, during the day.
Today, I had some memes and one full article ready and after starting right column PPC ads for Likes, I released memes at a rate of one per hour.
So far, this method of running ads in parallel with publishing content works well to prevent CTR from falling. As well, clicks to Likes ratio is steady around 90%, but that was always high. Theory is that people who click on the ad, will hang around for few hours and that their friends will see content poping up on their news feed and join in.
Today, I had some memes and one full article ready and after starting right column PPC ads for Likes, I released memes at a rate of one per hour.
So far, this method of running ads in parallel with publishing content works well to prevent CTR from falling. As well, clicks to Likes ratio is steady around 90%, but that was always high. Theory is that people who click on the ad, will hang around for few hours and that their friends will see content poping up on their news feed and join in.
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