How $12 = 7,602 Facebook Page Post Engagements from high income countries at 59.357% CTR
I continue to be grateful for the information people post in this forum that is helpful and to show my gratitude I am committing to posting more of the best information I have for you to use however you want! My goal is for this post to show you exactly how to get ridiculous engagement out of the posts you promote on Facebook with the understanding that you can do it if you try enough times! All of this will be explained with pictures as well. To do this quickly, follow these four steps below.
I hope I have posted clearly enough through these four screenshots and their explanations for you to give this a try yourself! Thank you for reading this post and I would love to hear about any success you have using these methods.
- Grow your organic engagement through more page like campaigns. You will get to know your audience this way and what they like. Since you need a great post to promote to begin with, you will need an audience to make posts to that you can share for free to learn what people like and what they will engage with. As you can see with this first picture, this is not something you generally will do right on the first try but rather a process you have to go through of learning, experimenting, and analyzing the results you get. This screenshot shows most of the campaigns I made in growing this page's organic likes first which helped me to get to know their audience. Some of the campaigns ran as high as $0.16/like while the best campaigns got down to as low as $0.03/like. Note that these campaigns are all targeting countries with a high per capita income including the US, UK, Canada, AU, and many more comparable in income levels.
- Test different types of posts strictly on organic engagement to see what people like. The most important point you want to learn is what format people like the posts to be in. Once you find the ideal format, make at least 20 different posts in that format and get ready to share them! The screenshot below shows the format I have found to be most successful for getting great engagement and the exact format used for this ad campaign.
- Create ads for all of the posts in at least three campaigns that are targeted to three different audiences. See the screenshot above where the top three campaigns are all promoted posts. Each of those campaigns has more than 20 posts in it of the ideal format targeted to the same countries but to different interests. You can see the results vary greatly by audience. While one audience gave 7,602 engagements out of $10, another audience gave the exact same posts only 1,800 and the other only 2,600. While most advertisers would be happy with any of these three campaigns, you obviously want to get the most return out of your money and 7,602 is 4 times better than 1,800 and almost three times better than 2,600. If you don't want to do the math, the post engagement referenced here is 630 post engagements for every one dollar spent or 6.3 engagements for every $0.01.
- Analyze the data of the campaign you ran successfully so you can repeat the results with the intent of finding the best formula for meeting your ROI. While photo views are great, the other actions you get might actually be more valuable for you. Analyzing all of your results is critical for making the distinction between what looks great on the surface and would is meeting your key cost per action objective most effectively. What if the 1,800 engagement post got way more web traffic or shares? What if the 2,600 engagement post drove a lot more page likes? Depending on your business model or fanpage goals, these metrics might be different for you.
I hope I have posted clearly enough through these four screenshots and their explanations for you to give this a try yourself! Thank you for reading this post and I would love to hear about any success you have using these methods.
Thank you to the 400+ warriors that chose to buy my Facebook WSO granting lifetime access to my Udemy course!
Thank you to the 400+ warriors that chose to buy my Facebook WSO granting lifetime access to my Udemy course!