Facebook, is this true?

41 replies
So... someone has done some digging into Facebook likes and Facebook ads in general and found out something sinister.

Apparently, Facebook is sending "fake likes" to your fanpage in order to earn more money from you.

Please watch this and tell me what you think.

(youtube video)
#facebook #true
  • Profile picture of the author absolutelee
    Yeah, I saw this somewhere else, from a very reputable source. Not sure if it's true, but it certainly might be.
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  • Profile picture of the author st0nec0ld
    I saw this on another forum but I just ignored it, but now I think I need to watch this video. So now it has more than 875K views, looks like people are already intrigue about this.
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  • Profile picture of the author IzzuDino
    This affects likes specifically. But what if you are linking your ads to a website/squeeze page? Does Facebook do the same to inflate the number of clicks on your ads too??

    I am guessing not but hey, anything is possible...
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  • Profile picture of the author tyronne78
    I'm not a facebook expert so I don't know what to think. One thing I do know is that Jon Loomer seems to know his stuff when it comes to advertising on Facebook. Check out his response to that video at the link below:

    Facebook Fraud Response: Are Facebook Ads a Waste of Money? - Jon Loomer Digital
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    • Profile picture of the author IzzuDino
      Originally Posted by tyronne78 View Post

      I'm not a facebook expert so I don't know what to think. One thing I do know is that Jon Loomer seems to know his stuff when it comes to advertising on Facebook. Check out his response to that video at the link below:

      Facebook Fraud Response: Are Facebook Ads a Waste of Money? - Jon Loomer Digital

      Thanks for the response man. On retrospect, there must be more behind this Facebook story and Jon answered it well...
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  • Profile picture of the author ASG1123
    Gaurdian did a report on click farming last year. One of the clickfarm owners is interviewed in this video

    'Click farms': how some businesses manipulate social media - Channel 4 Dispatches video trailer | Media | theguardian.com
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  • Profile picture of the author smjconet
    Yup, Jon Loomer's response is the best I've seen so far. Keep in mind if you do fangating you don't have to worry about any of this at all. All of your likes will be genuine.
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    Free 26 page guide: 21 Posts That Cause a Viral Tsunami On Facebook

    Want to Build an Internet Marketing Business: For the Long Term? Find Out More
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    • Profile picture of the author Shadowflux
      Call me a Luddite if you want but I've never been fully sold on Facebook. Something always seemed a little fishy.

      Now that they need to answer to shareholders they're going to be even more profit focused than ever before.

      I can't help but feel like something is going to burst and Facebook is going to be in big trouble one day.
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      • Profile picture of the author nicheblogger75
        Originally Posted by Shadowflux View Post

        Call me a Luddite if you want but I've never been fully sold on Facebook. Something always seemed a little fishy.

        Now that they need to answer to shareholders they're going to be even more profit focused than ever before.

        I can't help but feel like something is going to burst and Facebook is going to be in big trouble one day.
        I agree 100%. It's only a matter of time. I have spent several hundred dollars testing their ads. I Have tried all types of targeting and never found their traffic to be very responsive. I have a proven squeeze page that has converted steady at 42% for the past year. This has been from solo ad, ad swap, and paid traffic from Bing.

        I bought traffic from Facebook and got about 300 clicks. The opt-in rate was a dismal 4%. I tried broad targeting, precise targeting, and everything in between. I tried all different kinds of images & ad copy.

        I can come up with no explanation for how other targeted traffic converts at 42% and Facebook traffic converts at 4%.

        In their defense I am promoting the IM niche. I have heard from other marketers that the IM niche conversion rate will always be considerably lower on Facebook and that other niches like weight loss and online dating convert much higher.

        The bottom line is that if I'm going to buy traffic I'd much rather spend my money on solo ads. The ROI is much higher (at least for me). Just my two cents for whatever it's worth.
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  • Profile picture of the author JasonB
    Facebook ads only become a waste of money when you DON'T make money of course.

    Otherwise, I love facebook!

    Make some money and you won't worry about such crap.

    Holla!
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    • Profile picture of the author Anna17
      I am rather quiet on this forum but it is logical. I have started a facebook page. For the first two weeks the growth got me to 550 but the talking about went down to 117 whereas it had been up in the 300s for the first two weeks.

      What did I do, I put in to buy likes. I got likes in countries I never asked for and from ages I had never seen in the insights.

      My recommendation is to only resort to this when you need to boost the page the talked about goes up because the organic people see there is activity. Don't be excessive. The ratio of likes/talk about is soooo important. I am back up to 700/300 range. It took 2 days.

      Facebook also doesn't update the talk about often. It has been the same for 5 days. lol

      Sorry if I am rambling
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    • Profile picture of the author IzzuDino
      Originally Posted by JasonB View Post

      Facebook ads only become a waste of money when you DON'T make money of course.

      Otherwise, I love facebook!

      Make some money and you won't worry about such crap.

      Holla!
      Nicely put...
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  • Profile picture of the author subisa852
    Awww, that's bad if ever this is true. Hope Facebook team should do necessary action for this issue since a lot of companies now rely on it for their advertisements and promos.
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  • Profile picture of the author Alex Greene
    It can be a hype or can be a truth. We can only assume. Lets wait and watch because there are plenty of logic to support and refute the information in this video.
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  • Profile picture of the author frambles
    I hope not.... spend enough on FB advertising already.
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  • I don't know about facebook throwing in fake likes, however I have seen some evidence of them throwing in fake id's to custom scraped audiences ( which kinda defeats the purpose)
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  • Profile picture of the author Robyne001
    Originally Posted by IzzuDino View Post

    So... someone has done some digging into Facebook likes and Facebook ads in general and found out something sinister.

    Apparently, Facebook is sending "fake likes" to your fanpage in order to earn more money from you.

    Please watch this and tell me what you think.

    Facebook Fraud. (youtube video)
    Hey,


    This is good
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  • Profile picture of the author rmacklyn
    Fake likes are not at all appreciated or entertained. May not be today but at times later stage may hamper the search engine rankings.
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  • Profile picture of the author IzzuDino
    Anyhows, I have created some FB ads which have given responsive subscribers. So I guess it is not all true but on the other hand I have seen people complain that FB ads bring unresponsive subscribers.... so yea.

    On a personal note, since it's still working for me, I guess I'll stick with it until a point where ROI falls to 0% i guess...
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  • Profile picture of the author brutecky
    You should watch the video again. The guy in the video did not say Facebook is sending fake likes to you to generate revenue from you. In fact he said he does not believe that Facebook would do this. What he did say is that like providers are screwing everyone over by liking everything to hide there paid like activity.
    So whats the solution? Stop buying likes. Then the like sellers will have no invalid activity to hide.
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  • Profile picture of the author jaintechnosoft
    A Facebook page with many likes and with zero engagement doesn't benefit any business, people should understand it properly. Video is excellent.
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  • Profile picture of the author vandernath
    Wow.
    Now I regret investing in Facebook ads (though I haven't invested much more than $15...)!

    Do you think Facebook is going to respond in the next days or so?
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  • Profile picture of the author datingworld
    Face Book will never send fake likes to anyone; fake likes are produced by clicking firms who click and like most of the things to hide their unusual activities.
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  • Profile picture of the author BDE4Live
    yes, I'm not surprised. I still think facebook can be a good tool. But you need to find ways around. More time and you can risk a ban.
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  • Profile picture of the author darkc0de1
    You can still find ways to gather audience (targeted) like promoted post or fan page. All you just need is a custom audience. Sure it's paid but its more specific. Specific targeted people from facebook to see your post or fan page.

    Good: Facebook ads --> upload .csv (extracted targeted users from facebook)
    Not really good: Facebook ads -> select countries or location for your audience
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  • Profile picture of the author malouisa
    Is this true? Thank you for this information. I am learning from the answers here. Any idea on how am i going to have more likes without spending?
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    Are you still struggling with your income? Try to check this.

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  • Profile picture of the author IzzuDino
    I don;t know if it's really true. Just posted here to get opinions. Anyways, I've got success with Facebook getting responsive subscribers.

    Use custom audiences and target appropriately
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  • Profile picture of the author st0nec0ld
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  • Profile picture of the author ismodo
    Not sure if it's true !
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  • Profile picture of the author aLion
    The way this guy used FB ads to promote his fanpage is a disaster. And the sad part is that it is not his fault. FB spends lots of $$$ to convince business owners that it's easy to advertise through FB Ads and the truth is that it looks really easy. All you have to do, is to set a few filters like Country, Age, Gender and Interests and off u go! Right?

    Wrong!

    FB has one top priority: To create revenue from ads. You are NOT their top priority. So even though setting demographic filters is the way to go when u advertise through FB (they're quite accurate), trying to determine your audience using Interests is a disaster. The video explains why. So, does this mean that advertising through FB is useless?

    Absolutely not. FB ads is the top advertising platform in the net, IF you use it right! And the only way to do this, is to create a custom audience yourself. There are many ways to do this, just google it and hundreds of vids and articles will pop up showing u how to do it, it's easy. Now u have the right terrain to move on and see sales and leads and likes coming in cause you are laser targeting your audience, which ends up in higher CTR, meaning cheap clicks and more clicks, meaning more revenue for you...
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  • Profile picture of the author reg0903
    Yes, that is true...
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    I know how to run my ads using Facebook PVA without any problem.
    Please don't stop asking If you willing to know!

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  • Profile picture of the author mark8888
    Now i really confused!
    What is this!!!!!
    I am thundered after see this. !!!
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    • Profile picture of the author st0nec0ld
      Originally Posted by mark8888 View Post

      Now i really confused!
      What is this!!!!!
      I am thundered after see this. !!!
      So do I. Good thing I am still in the process of getting to know advertising as an alternative approach for my marketing strategies. *sigh*
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      • Profile picture of the author ASG1123
        A very recently popular Teespring campaign popped-up on my FB News-Feed today. I am sure this was targeted at US audience. Well the only problem is, I am on the other side of the planet.



        I am sure the guy behind this wouldn't have targeted a wrong country considering he's sold 20x the target. Campaign's still running here - Limited Edition - Team Makes Me Drink | Teespring.
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        • Profile picture of the author AdWordsUzmani
          Originally Posted by ASG1123 View Post

          A very recently popular Teespring campaign popped-up on my FB News-Feed today. I am sure this was targeted at US audience. Well the only problem is, I am on the other side of the planet.

          I am sure the guy behind this wouldn't have targeted a wrong country considering he's sold 20x the target. Campaign's still running here - Limited Edition - Team Makes Me Drink | Teespring.
          I think it's remarketing. If you visited this page recently, facebook will show you this ad.
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          • Profile picture of the author ASG1123
            Originally Posted by AdWordsUzmani View Post

            I think it's remarketing. If you visited this page recently, facebook will show you this ad.
            That's true. I did visit that page. I do regularly. But do I want re-marketing as an advertiser. I don't think so. That's just wasting paid clicks on someone sitting across the globe with no intention to buy. It doesn't make any sense from advertiser's point of view.
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            • Profile picture of the author AdWordsUzmani
              Originally Posted by ASG1123 View Post

              That's true. I did visit that page. I do regularly. But do I want re-marketing as an advertiser. I don't think so. That's just wasting paid clicks on someone sitting across the globe with no intention to buy. It doesn't make any sense from advertiser's point of view.
              I think teespring doing remarketing and they don't do "targeting" they just do "remarketing"
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      • Profile picture of the author IzzuDino
        Originally Posted by st0nec0ld View Post

        So do I. Good thing I am still in the process of getting to know advertising as an alternative approach for my marketing strategies. *sigh*
        Alright, guys there is no need to worry so much here. Like some of the other members have stated on this thread as long as you do proper targeting, custom audience is the best, all should be fine.

        There are more and more marketers and companies using the platform to promote stuff so there are profits to be made there. You just need to do it the "right" way.

        P.S. The reason I posted this here was not to question the legitimacy of FBAds but rather to see what you guys make of this...
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  • If you have a software like what I use to specifically target your audience, their interests, how organic they are within those page niches I target, I never have problem getting organic clicks and optins
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  • Profile picture of the author Vanessal
    Banned
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    • Profile picture of the author darkc0de1
      Originally Posted by Vanessal View Post

      If is really true It is not good and I've a FB Page with 1.5k Likes and It was 90% likes that I bought from FB now I understand that why I am not getting FB post likes on Page
      I think you're right. 90% of your likes will not see your post. BUT if you promote your post and pages with custom audiences, that would be a different story.

      Targeted FB users using FB ads (power editor) is what i'm using. There are lots of alternatives on FB that you can try and experiment.
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