Targeting Facebook ads at people with a particular name?

by Natino
11 replies
Hi guys, I'm hoping you might be able to lend a quick hand?

Sorry if I'm missing something really obvious, but I'm wondering how I might go about targeting ads at people with a particular name?

For example if I want to target ads at people called 'David', or with the last name 'Johnson'

I realise I'll need to create a custom audience, but I'm not sure where to scrape the UIDs from? Should I be using Social Lead Freak (this doesn't quite seem to get the job done) or graph search somehow?

Thanks guys, I really appreciate it
Natino
#ads #facebook #people #targeting
  • Profile picture of the author aLion
    Hey Natino, if u want to conduct custom searches, Graphsearch is the way to go. Programs like Lead Freak, or Lead Chef are good for scraping fanpages and groups, but useless when it comes to custom searches. There are many good graphsearch scrappers like Leadjacker or FB Graphscraper, which are relatively easy to use. If u're not sure what to do, attend to a professional to create a custom search sting and pull the Data u need. I've used this guy in the past with good results

    exploit FB GraphSearch and Provide Up To 15000 Custom UIDs, Unlimited F

    Hope it helps!
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    • Profile picture of the author tismi
      you might want to rethink your strategy as fb has started cracking down on ads targeting people based on surnames/names. they have recently updated their guidelines and restricted targeting based on names.
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  • Profile picture of the author Facebook Marksman
    Tismi is right. As of the 12th facebook is no longer allowing those kinds of ads to keep runing
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  • Profile picture of the author AdamPayne
    This is true. I have just been stung. Luckily I made 3.5K in 5 days before getting stung. All my custom audiences are now unusable (the names ones at least). It was fun while it lasted.
    Signature

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  • Profile picture of the author Natino
    Thanks for the quick feedback guys, really appreciate it!

    That's a shame about Facebook cracking down on it as it looked to be a good opportunity there for a while

    Have a great weekend
    Natino
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  • Profile picture of the author Manja
    That kills like 60% of my income in last 2 months...
    So what does that mean, all scrapping is gone?
    Where can I read more about that, any posts or articles? I have read guildlanes and as I can see all scrapping is bannable from now on?

    Thanks for any information,

    Cheers.
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  • Profile picture of the author Nrageth
    So facebook just cracked down the scrapping by last name or all ?
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  • Profile picture of the author PersiaGrai
    DAMN IT!!!!! I was just about to try this!!
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    • Profile picture of the author Brendan Ritchie
      Seems as though Facebook are just as adept as Google at changing the rules of the game......I guess that's what keeps IM'ers innovating and coming up with new ideas to try to outsmart them!
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    • Profile picture of the author aLion
      Originally Posted by PersiaGrai View Post

      DAMN IT!!!!! I was just about to try this!!
      Austin E. Anthony's Teespring Campaigns based on names STILL RUNNING! And guess where he gets his lists from!

      Just check my signature if u don't believe. There is still time for name based tee campaigns and especially now all the competition is down, just imagine what u can do with a valid list in hand...
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