The cure to the recent Facebook algorithm change...

by 49 replies
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Hey guys,

If you've been running a fan page as a traffic source, then you've probably seen the massive effects of the recent Facebook algorithm change. Pretty much, they've diminished organic reach for fan page messages a bunch.

I've followed a simple 3 message per day strategy that has worked wonders for me over the past 2 years... but the last month, I've had to re-evaluate my plan and find a way to work with this new algorithm.

Luckily, I came across a recent presentation from Tanner Larsson which showed his strategy. Instead of the more passive 3 messages per day, Tanner suggested posting 14+ messages per day during peak hours.

I thought this was crazy at first. I didn't want to burn out my readers. But then I thought about it, and I saw the potential...

I always have used my 3 day strategy to maximize likes and shares per post… but that really doesn’t mean much as far as actually traffic counts. The real traffic comes from the FANS that see your message right as you post it… not so much the organic reach beyond that. Posting more messages per day should definitely increase actual traffic… and that’s what really counts!

So I gave the 14 message per day strategy a shot yesterday and the results have been spectacular....

For Amazon, I made 2 sales the entire month from this single fan page... and 8 sales yesterday:


ClickBank products saw a nice boost in sales...



And my favorite result... the amount of subscribers I got yesterday compared to all last week! Subscribers = BIG MONEY down the road.



So the lesson to beat the new Facebook algorithm is to post more... and spread out your content so it's not the same thing over and over again.

Travis
#social media #algorithm #change #cure #facebook #recent
  • What are the "peak hours" you refer to/working best for you?

    Congrats, by the way.
    • [ 1 ] Thanks
    • [1] reply
    • That will depend on your niche. If you look inside your fan page insights, it will tell you when your audience is on most.


      My peak hours are from around 8 AM to 9 PM on this page.
      • [1] reply
  • [DELETED]
  • I can second this - it works and have been doing it for about a month now.

    We're posting 20-22 times per day to some pages (almost once per hour).

    "Reach" and "Talking About This" has never been higher since the Alogo changes. Engagement is also fantastic.

    More importantly "unlikes" haven't increased above the norm prior to increasing the posting schedule.

    Obviously, you want to post relevant material however.

    Best...

    Duncan
    • [ 2 ] Thanks
  • Thanks a lot for gather all of this together for us!
  • [DELETED]
  • Thank you for your suggestion. I guess I'll apply this method. But I hope I don't annoy my audience. That is the only concern for me.
  • Travis, do you hide previous promotion posts when the new one has been posted? Or just keep them all for the day and hide them 24 hr later? Or just keep them all period.
    • [2] replies
    • I let them stay up. People don't typically skim your fan page... they see the posts on their wall when they are posted. So they dont' see the multiple offers... plus I have some viral content coming between promotions to spread it out.
    • Travis and others...here are the views I'm getting right now (these are the most current posts over the last 4-days. What do you think of my current reach? Okay?

      This is on a page with approx 2,300 likes. I've built up almost all of the likes with Facebook Ads, I'm sure there are a few hundred that are from people liking the page because their friends have liked it, etc.. I know that in the end it comes down to results, not reach . . . but all things being equal more reach will equal better results...and I'm curious as to how this compares to others.

      • [1] reply
  • One of my pages:

    Likes = 1,656
    Reach = 32,197
  • Nice going. The more is better approach never fails.
  • I can concur with this... I do exactly the same and sometimes post even more...

    Shoot, I haven't even thought about posting an offer to anything...

    Thanks!
  • I have two pages with 4,000 fans. Should I start pumping content, or wait to get more?
    • [1] reply
    • You have 4,000 fans with NO content?

      How did you do that? Force them to like a page of nothing?

      SHeeeSH!

      Holla!
  • And if you don't have access to facebook all day long like some of us...

    You can always schedule your posts!

    BOOOM!
  • Travis, can you give some idea of how much you are posting duplicate info per day? Example at 8 and 4, same post.

    Or are you posting about some of the same each day, but varying the verbage? Example - same Clickbank or Amazon offer twice, just different verbage.

    How many times a day are you posting offers?

    Thanks.
    • [1] reply
    • I like to switch up my offers unless I have a campaign goign on where I want to sell one particular thing...

      The only thing that gets posted twice in a single day would be a link to my email newsletters.
      • [ 1 ] Thanks
  • I haven't implimented this part so far, but in order to avoid asking "how is it done" is this fan page a good example: https://www.facebook.com/thegirlfriendlife
    • [1] reply
    • Wow... Just discovered this thread and this is the best find I have had so far in the past few days which answer a burning question I have been having (how to reach more of my 60,000 fans on Facebook organically).

      One example fan page (not mine) in a topic I am passionate about, fantasy and sci-fi, is this: https://www.facebook.com/fantasyscifi - they practically post every few MINUTES as opposed to every few hours.

      And I don't see its popularity waning or fans complaining, because we are all mostly very passionate fans of our respective fantasy, science fiction or comic book superhero fandoms.

      Some of the posts are divisive, like pitting one fandom against another, and that's what's so brilliant about it.

      But apart from (I think) selling some kind of advertising service to self-published fantasy / sci-fi authors, I don't know how else this page admin is monetizing.
  • Banned
    Ive started a TSpring campaign on Facebook and noticed after 9 hours there was zero activity. I found out that the suggested bid needs to be raised. I raised it and still don't see anything. Anybody know whats up with FB?
  • [DELETED]
  • Are you using apps or Hootsuite to do so many posts? Or be in front of the computer all through the day for posting in every hour?

    If there is any App please recommend the best one.
    • [2] replies
    • Virtual Assistants are your savior.
    • You can schedule posts through out the day for as long as you want...

      You should try it if you can't afford an assistant..

      Holla!
      • [1] reply
  • I have been started my Facebook page from 3 Days? When I post in groups ? Facebook new restrict me to new post ? so How can I solve this problem?
  • Yes... make a schedule also when you post.. I prefer my 1st post every 6 to 7 am.. and the last 2 during 4 to 7 pm..
  • Just to let you know guys - I've tried posting once an hour for a week and it didn't make any difference. SO it's probably not the magic solution (unfortunately). I've tried images as well as mixture of images and links but there was no improvement.
    • [1] reply
    • I would bet you didn't have a winning system before starting to post more. It makes a huge difference in income.
      • [2] replies
  • First, you have posted awesome information here. You have explained why my newsfeed has been so clogged lately! This new algorithm change has been rocking my own newsfeed with page posts and I have been unliking pages fast a as a result. If you want to post more, make sure to keep the content top notch!
    • [1] reply
    • Banwork - unfortunately (or fortunately :-)) you will not be in my target market which is completely not related to IM so those posts that you saw in your newsfeed are not mine LOL !

      P.S - my coronet is top notch but Facebook is *&^%$# us currently
  • Hi
    Thanks a lot for providing such piece of information.
  • Does anyone else find that posts disappear shortly after you've posted them on your fan page? I have been posting 3 times a day on one of my pages and after a week, at least half are no longer visible on the page. Scrolling down I see 3 per day for the last 4-5 days, after that there are entire days randomly missing.
  • Yes as Facebook series of updates especially talking about their algorithm, frequency of posting plays a crucial rule especially if you're running ads on your page. As long you're posting relevant as to not annoying your fan/readers on every posts obviously will give better results to your traffic.
  • Banned
    [DELETED]
  • Thank you for sharing your ideas.
  • In my experience, posting too often results in people drops out

    Currently posting 1-5 posts a day and a video.

    Maybe it depends on the niche.
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