Advertising With Facebook: 7 Tips to Target Your Audience

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1. Take advantage of advanced targeting options. Facebook has a ton of awesome and unique targeting options for FB paid ads you won't find elsewhere. You can target audiences by location, age, gender, workplace, relationship status, language, education and more.

2. Zone in on your ideal audience with interest targeting. In addition to the targeting options mentioned above, Facebook allows for some incredible deep interest targeting. This provides tremendous value, and the interest targeting capabilities alone can justify your use of Facebook advertising.



3. Make new friends or focus on the old. You can target your Facebook ads exclusively to users who are already connected to your Facebook page, or you can choose to target them and their friends, or those who aren't connected to your page yet at all. (Remember that extending your reach may reduce the relevance of your audience and cost a little more.)

4. Keep an eye on your potential audience meter. As you add targeting options and narrow your audience, Facebook will generate an approximate number of people you'll reach. This is only an estimate, but can help you make sure you're not targeting too many people (or too few). Ads perform best when they're targeted to at least a few thousand people, so consider removing some restrictions if your audience is dipping below this.



5. Narrow your target with more categories. If you only have a few interests targeted, try adding related topics in the "More Categories" section. There you'll find options for narrowing your audience even further - choose users who have had a birthday recently, who upload a lot of photos on Facebook, etc.

6. Want to bring customers in store? Try targeting people who live in your town or local area. Couple this with Facebook Offers to be redeemed in store and see just how much in-store footfall you can get from being social.

7. Upload your mailing list or list of FB user ID to Facebook. This is the most exciting part. There's a tool and training Facebook Social Lead System for you to extract Facebook user ID from a fan page or groups to get a targeted audience to your specific product or service. If you're looking to build upon existing leads, you can add a custom audience and upload your mailing list or FB user ID's directly to Facebook, enabling you to target users you have an existing relationship with. Taking advantage of the custom audiences feature often increases ad conversion rates. You can upload a mailing list or FB user ID's. Just click "Create New Audience" in the Audiences section.

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