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FB - Weight Loss Marketing - Please Help

by healthymatics
8 replies
Please Help

I am new to advertising on facebook, looking for someone knowlegeble affiliate to help me out.
The product I am trying to promote is very unique weight loss program based on supplements. I have great success promoting trough my reviews sites, but not from facebook.
the product I am trying to promote is here

Landing Page

I target on Facebook

Potential Audience for this ad: 360,000 people
Who live in Canada and United States
Who are exactly between the ages of 28 and 50 inclusive
Who like i want lose few pounds, Prevention (magazine), lose weight, Men's Health (magazine), Women's Health (magazine), lose weight fast, Hydroxycut, Weight Watchers, My Diet Pill, i need lose weight, diet pills, weight loss burn fat, zulily, Liposuction, just my size, lose weight now, Lane Bryant, i want lose weight, i want lose weight fast, Shape (magazine), Weight loss, Plus-size clothing, MyFitnessPal or Extreme Weight Loss
Who speak English (UK) or English (US)
on News Feed on desktop computers and mobile devices
Who are currently using an iPad
Who are currently using iOS


Suggested Bid: $0.53 - 1.29 USD

But it cost me around $120, to make a sale, which is actually not profitable for me. I need to be not more then $50.00 for me to make a profit as an affiliate.

I know some people are pros in marketing on facebook, I would really appreciate some suggestions or comments that can help to figure this out. I would to know how i can target better my nich and send traffic directly to the offer.
#loss #marketing #weight
  • Profile picture of the author yoangov
    First of all, I would definitely recommend you to split the ages. If you advertise straight to 28-50 (both male and female) it's a too big targeting. Try splitting them in different ad campaigns like 28-33, 34-39, 40-45, 46-50, etc.

    Also, you should test multiple ad campaigns to find high converting ones. This will lower your CPC and therefore higher your ROI%.

    Good luck!
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    • Profile picture of the author p4laddi
      Originally Posted by yoangov View Post

      First of all, I would definitely recommend you to split the ages. If you advertise straight to 28-50 (both male and female) it's a too big targeting. Try splitting them in different ad campaigns like 28-33, 34-39, 40-45, 46-50, etc.

      Also, you should test multiple ad campaigns to find high converting ones. This will lower your CPC and therefore higher your ROI%.

      Good luck!
      Agreed, some good advise and pretty much what I would of said. Narrow down your target audience, test, test and test again. Once things are going well then expand your range and target.
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      • Profile picture of the author baldandwrinkly
        Great advice already.
        What I would suggest is to also make sure you are using the Power Editor plugin with Chrome browser. It will assist you in narrowing down your target audience and also with split testing. The learning curve can be quite steep, but it's well worth it. If you have problems getting started with it, there are loads of free articles on how to use it, if you Google it. Good luck.
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        • Profile picture of the author healthymatics
          Thank you guys for your advice, I will defiantly try this out. Also feel free to ask me directly if you need any help with advance LAMP(Linux Apache mysql php) issues or advances on enterprise level. I am Senior developer.

          Thanks again.
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          • Profile picture of the author healthymatics
            One question what about my targeting interest , is good to target interests base d on weight loss? or try it with broad and concentrate just on age groups.
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    • Profile picture of the author healthymatics
      Originally Posted by yoangov View Post

      First of all, I would definitely recommend you to split the ages. If you advertise straight to 28-50 (both male and female) it's a too big targeting. Try splitting them in different ad campaigns like 28-33, 34-39, 40-45, 46-50, etc.

      Also, you should test multiple ad campaigns to find high converting ones. This will lower your CPC and therefore higher your ROI%.

      Good luck!
      Should I target any specific interests?

      thanks in advance.
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  • Profile picture of the author Jeannie Crabtree
    Narrow it down. I would go with just women, as more will work with their weight than men in my experience.

    The best ad I have so far, I used 6 pictures and tested against each other, then another 6 against themselves.

    Batch two - one of those was the best and got me a good number of clicks at a reasonable price.

    That ad was good for about 3 days, then I got less clicks. But I retired it, and used again about a week later and it did well for 3 days again.

    Also think who else may be interested in weight loss, but you don't reach them through weight loss or health. What else do people do or want, that might be interested in losing some weight? Run through 5 dollars and see where you are at. (Those probably would not cost as much to advertise to).
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  • Profile picture of the author banwork
    To get more sales, try more out of the box and open campaigns. You are going against some heavy hitters that can afford to spend a lot with the settings you used for your campaign. You chose good targeting settings which is what they do also. Try a lot of smaller campaigns using stories of weight loss in a promoted post or a squeeze page targeted on really random categories as well as weight loss and related categories like eating healthy etc.

    Some of the heavy hitting weight loss clients are getting conversions for as low as $2 each with average conversions around $20 to $40 using promoted posts to people that are NOT fans of the page.
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