I am building up a music review site and have created a Facebook page for my site but when I try to search Google for info on how to build up the FB page and create user engagement I am getting a little overwhelmed.
Can anyone offer some suggestions or links with bite-sized info on getting a FB page going.
So far I have just posted news about my website and blog posts and have gained about 300 followers but engagement is very low. From the FB stats and a few other sources I have a pretty clear idea who my fans are but don't know where to go from here.
I'm trying to figure out how often to post, what to post (ie blog updates, trivia, contest, ect), when to post, if I should have a capture page (since I don't know much about how to use one), ect.
Originally I wanted to build the site as niche site that I could make affiliate sales through several music sources but ended up just creating a site about a subject I love.
I want to figure out how to maximize the benefits of having a FB page and promote my site and then learn how to monetize on my site and FB page.