I run a number of Facebook pages that have 60k+, 50k+ and 120k+ followers.
If I post a photo or text only update the number of views of the post is very high. However if I post a link then only a fraction of my followers see the post let alone click it.
I have heard that Facebook has an algorithm that makes it more difficult to get a link to be seen or go viral.
Does anybody have a hint on how to overcome this. I've thought about putting a link in the first comment of a post but don't feel that this is a tidy or effective way of doing it.
Any advise would be very gratefully received.