Why Social Media Marketing is so hot right now?

24 replies
Attention guys and gals, need help please..

I have a quick three for ya...:p

1. What's so hot about Social Media Marketing and why should I use it in my marketing?

2. Is it true that there is much more profit than in SEO, blogging, list building etc.?

3. What are the main pros and cons about focusing too much on social media?

I'm thinking of diving in SMM, my profits are decreasing and need some advice.

Anyway, BIG THANKS to everyone willing to help me (and others like me) here.

Georgi.
#hot #marketing #media #need help #social
  • Profile picture of the author ryanbiddulph
    Georgi,

    1: People trust transparent folks; social gives you the opp to be transparent.

    2: You profit in relation to how smart and persistently you work social, like other channels.

    3: Pros; more trusted, converting traffic....Cons; disciplining yourself to show your life outside of business is tough for many marketers, especially desperately struggling folks.

    I like being personal; plenty of vacation pics to share and dreams I can write about through social. Some folks though are too robotic, and desperate, and attache to outcomes, and post biz stuff all day.

    Engage, engage, share, talk, and hang in niche specific areas to see optimal return.

    Take care!
    Signature
    Ryan Biddulph inspires you to be a successful blogger with his courses, 100 plus eBooks, audio books and blog at Blogging From Paradise
    {{ DiscussionBoard.errors[9008508].message }}
  • Profile picture of the author abhish
    Social Media is an independent way to connect to the masses and is easier too. Profits earned will no doubt depend on how much you invested (I mean time and resources). I am still trying to figure out the effects of excessive SMM. I believe there will be few and if anybody could tell I shall be reallty thankful.
    {{ DiscussionBoard.errors[9008568].message }}
    • Profile picture of the author Joro Dimov
      Originally Posted by abhish View Post

      Social Media is an independent way to connect to the masses and is easier too. Profits earned will no doubt depend on how much you invested (I mean time and resources). I am still trying to figure out the effects of excessive SMM. I believe there will be few and if anybody could tell I shall be really thankful.
      Thanks Abhish,

      I hope some experienced marketers will chime in this thread...
      {{ DiscussionBoard.errors[9008600].message }}
      • Profile picture of the author junkdna
        I can not say this for sure, but it is possible that FB decided that it needs us, affiliate marketeers. We engage FB visitors, visitors come back to FB to check the content. More time visitors spend on FB, less time they spend on Google. So it is a happy marriage for both us and FB.

        Some people, who have been on FB for a long time, say that since going public FB dropped many restrictions. Another thing is that many big corporations publicly withdrew their advertising spend from FB, like General Motors, because they found it to be ineffective. So FB (possibly) is only left with us.
        Signature

        Guys With Brains Work for Guys With Balls. Guys With Balls Work for Luck.

        {{ DiscussionBoard.errors[9008627].message }}
        • Profile picture of the author Joro Dimov
          Originally Posted by junkdna View Post

          I can not say this for sure, but it is possible that FB decided that it needs us, affiliate marketeers. We engage FB visitors, visitors come back to FB to check the content. More time visitors spend on FB, less time they spend on Google. So it is a happy marriage for both us and FB.

          Some people, who have been on FB for a long time, say that since going public FB dropped many restrictions. Another thing is that many big corporations publicly withdrew their advertising spend from FB, like General Motors, because they found it to be ineffective. So FB (possibly) is only left with us.
          Very interesting point of view, thanks.
          {{ DiscussionBoard.errors[9008763].message }}
  • Profile picture of the author AmmarNaeem
    Social media is the key to drive majority of the traffic to your site. You are only required to engage your audience in some of the top social media networks like google+, twitter, stumble, pinterest
    {{ DiscussionBoard.errors[9008683].message }}
  • Profile picture of the author Joelharrisonau
    Good discussion.
    It's really informative.
    thanks for share
    {{ DiscussionBoard.errors[9008756].message }}
  • Profile picture of the author Joro Dimov
    We are gathering here intel data, not just for me I think but for everyone interested in stepping into SMM.

    Please guys share more details.

    G.
    {{ DiscussionBoard.errors[9008779].message }}
  • Profile picture of the author TrumpiaTim
    Social media allows businesses and organizations a direct channel to their customers and it's a very personal relationship.

    For many businesses without social media, they lacked this type of relationship prior to launching their facebook fanpage / twitter account.
    Signature

    www.Trumpia.com

    Trumpia: The Most Completed SMS Text Messaging Software & API Solution.
    {{ DiscussionBoard.errors[9013700].message }}
  • Profile picture of the author Repucaution1
    Social media really is a good way of promoting your business, there are a lot of ways how to do this , you can read some blogs or articles on this topic, I would provide you with them but unfortunately I can't post links in my messages still.
    {{ DiscussionBoard.errors[9017961].message }}
  • Profile picture of the author Marco Moeschter
    Social media is hot right now that's for sure because people love to be entertained they also love stories and fast food content like pictures. Nowadays people have a short attention span and that's another reason why social media is hot. You can check all the new facebook stories in two minutes while reading a blog post needs at least five minutes.

    But if you ask me I would always use everything I can. I have a blog but use all the social channel to promote my content and to syndicate it. This brings better rankings in google and more eyeballs on my content!
    {{ DiscussionBoard.errors[9019677].message }}
  • Profile picture of the author melvinsh
    Its hot because its a backlink with people behind it, not just a plain backlink. Google loves them. Social signals are the future as nothing tells Google your popular more than you being shared on other peoples social media profiles.

    Its good for SEO, views, traffic and branding all at the same time........name anything else that combines all of those in 1.

    Social media should be the #1 focus of anyone seriouslywanting to succeed online unless your product or service stands alone.
    Signature
    Syndr.com - Social Media Syndication - stop buying fake shares & likes! Get Real Shares from Onlywire & Sendible users managing their own social profiles! Drip feed - Anonymous Shares - Spun Content - View Reports - FREE Accounts - 45+ Social Networks - Take The Tour

    Wanna run a successful Giveaway? SKYPE: Justin.chasar I can get you 1000s of real subscribers, facebook likes, etc. in days
    {{ DiscussionBoard.errors[9020038].message }}
    • Profile picture of the author aditku
      Originally Posted by melvinsh View Post

      Its hot because its a backlink with people behind it, not just a plain backlink. Google loves them. Social signals are the future as nothing tells Google your popular more than you being shared on other peoples social media profiles.

      Its good for SEO, views, traffic and branding all at the same time........name anything else that combines all of those in 1.

      Social media should be the #1 focus of anyone seriously wanting to succeed online unless your product or service stands alone.
      Agree with this. If you combine FB Fan Page and blog, your traffic will great. You can promote your blog from FB Fan Page and vice versa
      {{ DiscussionBoard.errors[9021523].message }}
  • Profile picture of the author Moneymaker2012
    The way social media gained popularity is the reason everyone wanted to make full use of it, more than 70% of people online spend their time on social sites so it's a great opportunity for marketers to grow their business here.
    {{ DiscussionBoard.errors[9024314].message }}
    • Profile picture of the author Black Prince
      I have to wonder about any marketer who sees social media as being hot 'at the moment', as though it's a shiny new object.

      Bona fide marketers have known for some time that this is where the value is (Mike Campbell's work in particular.) If you get a foothold in your social media of market of choice, then you are sorted.

      You don't need to concern yourself with SEO and backlinking if you have hundreds or thousands of niche marks doing the word-of-mouth footprinting for you. And if Google determines that you are popular within a niche, it will reward you accordingly. This is intuitive stuff.

      Gaming the system is very 2005. That's bad news for some, but it is great news for Joe Bloggs who can take a new site viral and to great profits in quick order if he is producing something of genuine value and interest.
      Signature

      {{ DiscussionBoard.errors[9024471].message }}
  • Profile picture of the author DylanC
    Originally Posted by Georgi Dimov View Post

    Attention guys and gals, need help please..

    I have a quick three for ya...:p

    1. What's so hot about Social Media Marketing and why should I use it in my marketing?

    2. Is it true that there is much more profit than in SEO, blogging, list building etc.?

    3. What are the main pros and cons about focusing too much on social media?

    I'm thinking of diving in SMM, my profits are decreasing and need some advice.

    Anyway, BIG THANKS to everyone willing to help me (and others like me) here.

    Georgi.
    Firstly, some social sites have tons of users, such as Facebook, Twitter and Pinterest. Their user base is in the hundreds of millions active users. This is a very large source of traffic. Secondly, your postings on these social sites have the potential to go viral, bringing tons of traffic.
    {{ DiscussionBoard.errors[9027935].message }}
  • Profile picture of the author shrikantsoftwin
    Originally Posted by Georgi Dimov View Post

    Attention guys and gals, need help please..

    I have a quick three for ya...:p

    1. What's so hot about Social Media Marketing and why should I use it in my marketing?

    2. Is it true that there is much more profit than in SEO, blogging, list building etc.?

    3. What are the main pros and cons about focusing too much on social media?

    I'm thinking of diving in SMM, my profits are decreasing and need some advice.

    Anyway, BIG THANKS to everyone willing to help me (and others like me) here.

    Georgi.
    Hey Georgi

    1. Why it is hot and you should use it.
    The world technology is changing. Using internet only on PC and doing only official work has gone away. Today everyone wants to be connected with the world by social media mediums like Facebook or twitter or linked-in, and so on . It is easy and interesting. No matter what you are looking for , whether you are looking for friend, any services, or business. Simply search what you want, one click and you get connected. This is the reason Social media is hot today and you should use it in your marketing.


    2. Yes it is more profitable.
    As Social Media is easy, interesting and popular now days, it gives you an ease to get connected directly with real people around the world. You can connect more quickly and could approach them directly. It is easy, take little time, No need of any hard core technical knowledge, huge audience and no limitations.

    3. Major Pros and Cons
    Pros :
    It takes less time than orthodox marketing strategies.
    It gives you many interesting options to advertise and you could advertise globally
    You can stay connected 24 / 7 and access and communicate with your friends, customers, easily.
    and so on.... there are many pros.
    Cons :
    You just need to avoid Spam, and take care of getting Spam.......
    Signature
    Software Development Company Belgaum experts in Developing Custom Software & Mobile Application,
    http://softwinitsolutions.co.in/soft...lgaum-goa.html
    Also providing expert & effective Internet Marketing & SEO Services in Belgaum at affordable cost. - http://softwinitsolutions.co.in/internet-marketing-in-belgaum-goa.html
    {{ DiscussionBoard.errors[9028208].message }}
  • Profile picture of the author kevin timothy
    I believe it's sooo hot right now because
    people are nosey - they want to know
    (and engage) with other people.

    That's the "pro" in itself. It enables businesses
    to be interactive with the public much
    more so than a standard website.

    The con with social media is that content
    isn't as sticky as a blog post, video, or
    other concrete content. Take this forum
    for example; specific content may be
    hosted here for years. Where as the very
    same content could be hard to find if in
    the news feed of a Google Plus page.

    Social media marketing still rocks, though.
    Signature
    Your Funnel is Waiting. Fill It With Unlimited Leads
    {{ DiscussionBoard.errors[9029345].message }}
  • Profile picture of the author anjaan
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[9029746].message }}
    • Profile picture of the author Biz Max
      It has a couple variables that make it popular. It has the social element so
      people can get to know who they are dealing with (long term value) and
      the ease of going viral by those that have you in their circle.

      Just the other day a very popular sales guy on Twitter re-tweeted me
      to his 270,000+ followers. That is earned through interaction.

      I used to be defiant of social media... now I love it. Guess where I get
      most of the traffic to my website these days? LinkedIn.
      Signature
      Small Business Marketing & Branding Specialist
      http://BrandWhisperer.net
      {{ DiscussionBoard.errors[9029766].message }}
  • Profile picture of the author GeorgeMustang
    You should look into facebook advertising initially, it really is fantastic.
    {{ DiscussionBoard.errors[9031386].message }}
    • Profile picture of the author eric669
      Right now social media marketing is a great tool that can really help with credibility and having a voice to communicate more with people which can help with credibility. Keep it varied with multiple accounts to cover more areas but make it easy and use a program like hootsuite for help
      {{ DiscussionBoard.errors[9043047].message }}
  • Profile picture of the author mhall8444
    1. Social media has overtaken porn on the internet as the #1 activity
    2. When someone connects to you you are able to market to them daily via their newsfeed
    3. You can find every demographic on the right social media platform
    4. You can put a personality with your business that helps people like you

    There are several more reasons but there are a few off the top of my head
    {{ DiscussionBoard.errors[9043391].message }}

Trending Topics