I just started running some facebook ads for my business and I know I want to improve my conversion of these clicks, but also want to get as many clicks per $ spent as possible.
I'm running Optimized CPM along with manual CPMs. The bid range for the demographic I'm advertising to says $0.08 - $0.32 .. I did a low, medium, and over CPM bid at $0.10, $0.24, & $0.50, however, my ads are not even getting impressions at the $0.50 bid. The Optimized CPMs are getting shown but I'm paying $0.83-$1.91 CPM on the Optimized CPM
(which I don't understand why is it different if it is Optimized.. seems the $1.91 is not very optimized)..
Can anyone offer some strategy to stretch my ad budget?